“Customer Experience and Engagement” Category

Image:

Growth Marketing and Member Retention Strategies for Credit Unions

FSSI logo Michael Ouellet on February 10, 2023

Don’t look now but credit union members and prospects are tuning out. And who can blame them, really? They’re busy, distracted and numb to the thousands of impersonal, irrelevant messages that bombard their senses daily. Credit union marketers can keep trying to connect the way they have been. Or, they can...

Read full article

Image: notification bell

Customer Notification Solutions Keep Financial Customers Up to Speed

FSSI logo Michael Ouellet on December 27, 2022

Customer alerts and notifications have a huge impact on customer satisfaction, retention and overall revenue – yet many organizations don’t have an effective notification strategy in place. Informing recipients when a statement is ready to view or a payment is due via real-time alerts keeps customers...

Read full article

Image:

Use Transpromo Marketing to Make Transactional Statements Stand Out

FSSI logo Michael Ouellet on September 12, 2022

Transactional documents, more commonly known as bills, statements and invoices, arrive in consumer mailboxes and inboxes every month. Companies leverage these critical communications to market to existing customers. What some companies see simply as whitespace in a document, others consider a marketing gold mine...

Read full article

Image: Laptop and smartphone and tablet sitting on a desk.

Beyond Print: The Benefits of a Streamlined Electronic Presentment Strategy

FSSI logo Michael Ouellet on February 18, 2022

In today’s digital world, you want to offer the most robust, up-to-date document outsourcing services – going beyond print and mail. This includes adopting a modern, flexible and digital-forward customer communications approach. Let’s face it – people want quick and easy access to information. You can...

Read full article

Image: Computer showing the FSSI log on the screen.

FSSI Website Design Evolution Over the Years

FSSI logo Michael Ouellet on February 14, 2022

The internet we experience today is so entwined into modern-day life that it’s almost hard to remember a time when it was just in its infancy. January 1st, 1983, is widely considered the official birthday of the internet. Since then, almost two decades have passed with the internet changing dramatically - and...

Read full article

Image: Person holding hand with stick figure customers.

Customer Communications Management (CCM) and Why You Need It

FSSI logo Michael Ouellet on June 11, 2021

In today’s customer-centric business environment, how you connect with your audience is almost as important as what you say. Communication sets the tone for the relationship, providing your customers with an engaging brand experience and your employees with a reliable and straightforward way to deliver...

Read full article

Image: Examples of different types of statement enhancements.

Redesign Financial Statements With These 3 Enhancements

FSSI logo Michael Ouellet on May 24, 2021

Improve Customer Relationships and Engagement with Well-Designed Statements Many companies still haven't realized just how valuable well-designed transactional documents are to their business strategy. Creating engaging financial statements and invoices expands brand awareness, nurtures customer relationships...

Read full article

Image: Animated business people with charts in the background.

Use Big Data to Maximize Impact of Printed Communications

FSSI logo Michael Ouellet on April 13, 2021

Big data is everywhere because, well — it’s BIG! Internet users, alone, generate an estimated average of 2.5 quintillion bytes (that’s A LOT - a quintillion is a number equal to 1 followed by 18 zeros) of data each day. 1 These massive data volumes are projected to double every two years. 2 All of this...

Read full article