Blog


Image: Omnichannel vs. Multichannel Marketing

Omnichannel vs. Multichannel Marketing

Thanks to the progression of social media and technology, there are more channels and avenues to reach customers than ever before. Whether it’s a new campaign or re-targeting effort, today’s businesses can maximize the opportunity to approach customers from multiple angles and channels – increasing... Read More »

Posted December 16, 2019 in Customer Engagement, Emerging Technologies, Marketing, Marketing Strategies.

Image: Benefits of a HIPAA-Compliant Print and Mail Outsource Partner

Benefits of a HIPAA-Compliant Print and Mail Outsource Partner

Maintaining data security and privacy is a top priority for today’s healthcare providers and health insurance companies, especially when it comes to your patient and customer communications. However, current rules and regulations can make compliance a timely and costly endeavor. That’s why partnering... Read More »

Posted November 27, 2019 in Compliance, Data, HIPAA, Printing, Reference Guide.

Image: Call-to-Action Examples and Best Practices that Convert

Call-to-Action Examples and Best Practices that Convert

Design Your Marketing Call-to-Action for Maximum Conversion There are an innumerable amount of factors and business tactics for achieving maximum conversion rates on your webpages, landing pages and emails. To get your service or product into the right hands, you need to develop an easy and eye-catching... Read More »

Posted November 13, 2019 in Customer Engagement, Marketing, Reference Guide.

Image: Cybersecurity Awareness: How to Safeguard Your Data

Cybersecurity Awareness: How to Safeguard Your Data

October - A Month Dedicated to Protecting Your Information October is National Cybersecurity Awareness Month (NCSAM). As the Digital Age expands further into the home and office, it’s always important to take extra precautions when it comes to your data. Cybersecurity is a growing and flourishing field... Read More »

Posted October 28, 2019 in Compliance, Data, Emerging Technologies, Reference Guide.

Image: How to Personalize Your Marketing with Variable Data Printing?

How to Personalize Your Marketing with Variable Data Printing?

Personalized Marketing Using Variable Data Companies are always looking to increase the efficiency of their customer communications. Variable data printing (VDP) is often used in marketing, because personalization is proven to increase response rates, better resonate with customers, and enhance the overall... Read More »

Posted June 27, 2019 in Customer Engagement, Data, Emerging Technologies, Marketing, Printing.