How to Personalize Your Marketing with Variable Data Printing
Companies are always looking to increase the efficiency of their customer communications. Variable data printing (VDP) is often used in marketing, because personalization is proven to increase response rates, better resonate with customers, and enhance the overall customer experience. When done correctly,... Read More »
Top 10 Tips to Optimize Your Postage Costs
Your ultimate goal as a service provider is to get the lowest possible postage rates for your customers. There are many readily-available ways to save on your postage and mailing costs without sacrificing the mailpiece design or print-mail efficiency. Postal rate optimization is a balance of technology,... Read More »
In-House Printing vs. Print Outsourcing: Is It Time to Make the Switch?
In House Printing vs. Outsourcing Are your in-house printing efforts overwhelming and taking too much of your attention? Are your dedicated costs and resources skyrocketing? It may be time for a workable print solution. Outsourcing printing can alleviate the stress and allow you to re-focus your energies on... Read More »
Are You Getting the Most Out of Your Transactional Documents?
Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business; they give your company valuable access to speak directly to your customers on a recurring basis. We have nearly 40 years of experience with document layouts and design. Whether you handle... Read More »
Top 6 Factors Affecting the Cost of Paper
Why is the Price of Paper Going Up? In the last few years, there has been a combination of factors leading to increased overall costs for paper. With a combination of price hikes, increased demand and availability issues, and other related factors, the following dynamics are responsible for the recent shift... Read More »
