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Image: The Marketing Effects of Pantone’s Color of The Year

The Marketing Effects of Pantone’s Color of The Year

Pantone Color of the Year 2020 Pantone LLC was founded in 1962 but didn’t become a household name until debuting its famous superlative in 2000, “Pantone Color of the Year.” According to Leatrice Eiseman, the executive director of the Pantone Color Institute, common reactions to the company’s... Read More »

Posted June 12, 2020 in Digital Color, Direct Mail, Industry News, Marketing Strategies.

Image: How to Choose the Right Print and Mail Outsourcing Vendor

How to Choose the Right Print and Mail Outsourcing Vendor

Ready to make the switch to outsourcing your company’s high-volume print and mail, but not sure which service provider to choose? Not all print and mail vendors are the same. Every business has unique challenges, expectations and regulatory requirements when it comes to printing and mailing communications... Read More »

Posted May 29, 2020 in Compliance, Customer Engagement, Printing, Reference Guide.

Image: How to Create a Successful Virtual Event

How to Create a Successful Virtual Event

What is a Virtual Event? A virtual event is an online gathering that happens on the web. The host and attendees join remotely from anywhere on the globe, enabling large groups of people to easily attend. Typically, virtual events are less of a hassle to host and a more cost-effective option, but like... Read More »

Posted May 20, 2020 in Branding, Emerging Technologies, Industry News, Marketing Strategies.

Image: Increase ROI with Well-Designed Customer Documents

Increase ROI with Well-Designed Customer Documents

Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business. They offer the opportunity to regularly communicate with your customers. Whether you produce your monthly transactional statements in-house or work with an outsourcing print-mail vendor... Read More »

Posted April 22, 2020 in Billing, Branding, Customer Engagement, Document Design, Industry News, Marketing, Reference Guide.

Image: Top 5 Myths About Millennials and Direct Mail

Top 5 Myths About Millennials and Direct Mail

It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is absolutely correct, but it still remains one of the most effective tools to deliver messages, offers, products and more, especially to millennials. And why... Read More »

Posted April 06, 2020 in Branding, Customer Engagement, Direct Mail, Marketing Strategies, Uncategorized.