Blog

person holding a letter with different faces in the background.
person holding a letter with different faces in the background.

Direct Mail Marketing Is Still Relevant in the Digital Age

FSSI logo FSSI on March 16, 2023

Direct Mail Marketing Deserves a Second Look By disregarding direct mail, you may be neglecting a lucrative revenue stream for your company. According to a Winterberry Group forecast, direct mail spending is projected to increase from 1.6% to 4% of advertising dollars in 2023, while spending in many other digital...

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a head with lots of colored arrows coming out of it.
a head with lots of colored arrows coming out of it.

How to Select the Right Colors to Match your Campaign Objectives

FSSI logo FSSI on March 9, 2023

We, humans, are a highly visual bunch.  How else can you explain why our species collectively consumes hundreds of millions of hours of visual content each day, including TV, movies and of course online video. Globally, we support each other’s visual Jonesing by uploading more than 300 hours of video per minute...

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a notebook with marketing campaign planning highlighted
a notebook with marketing campaign planning highlighted

Member Retention and Growth Strategies for Credit Unions

FSSI logo FSSI on February 10, 2023

Don’t look now but credit union members and prospects are tuning out. And who can blame them? They’re busy, distracted and numb to the thousands of impersonal, irrelevant messages that bombard their senses daily. Credit union marketers can keep trying to connect the way they have been. Or, they can engage and move...

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A clipboard with a compliance checklist on it
A clipboard with a compliance checklist on it

Regulatory Compliance Communications: Print and Mail Outsourcing Guide

FSSI logo FSSI on January 16, 2023

Regulatory compliance is important for financial services communications because it helps ensure that the information being communicated is accurate, fair, and transparent. This is important for protecting consumers, maintaining the integrity of financial markets, and ensuring the stability of the financial...

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notification bell
notification bell

Boosting Engagement: Leveraging Customer Notifications in the Financial Sector

FSSI logo FSSI on December 27, 2022

Customer alerts and notifications play a crucial role in enhancing customer satisfaction, retention, and overall revenue. Despite their significance, many organizations lack an effective notification strategy. Keeping recipients informed in real-time about statements ready for viewing or pending payments is essential for...

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a bank statement explaining transpromo marketing
a bank statement explaining transpromo marketing

Use Transpromo Marketing to Make Transactional Statements Stand Out

FSSI logo FSSI on September 12, 2022

Transactional documents, more commonly known as bills, statements and invoices, arrive in consumer mailboxes and inboxes each month. Companies leverage these critical communications to market to existing customers. What some companies see simply as whitespace in a document, others consider a marketing gold mine –...

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collection of different documents like statements bills etc.
collection of different documents like statements bills etc.

Statement Printing and Mailing Services

FSSI logo FSSI on July 1, 2022

Increase the value of customer documents. Statement printing and mailing services from FSSI give new life to outdated or poorly designed marketing and compliance documents. Increase the value, look and impact of transactional documents like statements, invoices, bills, letters and marketing mailers – and get a leg up on...

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high volume commercial printer.
high volume commercial printer.

Benefits of Outsourcing Print and Mail: Save Time and Money

FSSI logo FSSI on April 21, 2022

Understanding the benefits of outsourcing print and mail starts with defining the process. Print outsourcing encompasses handling all aspects of printing, mailing, document management, multi-channel delivery, and even marketing by a dedicated third-party company. Businesses across industries constantly strive to increase...

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