Blog

Animated people sitting on a phone watching a virtual event
Animated people sitting on a phone watching a virtual event

How to Create a Successful Virtual Event

FSSI logo Kelly McConville on May 20, 2020

What is a Virtual Event? A virtual event is an online gathering that happens on the web. The host and attendees join remotely from anywhere on the globe, enabling large groups of people to easily attend. Typically, virtual events are less of a hassle to host and a more cost-effective option, but like face-to-face...

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girl holding a printed financial statement
girl holding a printed financial statement

Increase ROI with Well-Designed Customer Documents

FSSI logo Kelly McConville on April 22, 2020

Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business. They offer the opportunity to regularly communicate with your customers. Whether you produce your monthly transactional statements in-house or work with an outsourcing print-mail vendor like FSSI,...

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young person opening up an envelope
young person opening up an envelope

Top 5 Myths About Millennials and Direct Mail

FSSI logo Michael Ouellet on April 6, 2020

It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is absolutely correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products and more, especially to millennials. And why...

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person holding a smartphone
person holding a smartphone

Improve Your Customer Service By Adding SMS Text Messages

FSSI logo Michael Ouellet on March 20, 2020

SMS Text Messages Text messaging is one of the most innovative forms of communication developed in the Digital Age – instantly putting information into people’s hands. And It’s quickly becoming a valuable tool for businesses, with 78% of consumers saying that text messages are the fastest way to reach them for...

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a variety of digital touchpoints
a variety of digital touchpoints

Omnichannel vs. Multichannel Marketing

FSSI logo Kelly McConville on December 16, 2019

Thanks to the progression of social media and technology, there are more channels and avenues to reach customers than ever before. Whether it’s a new campaign or re-targeting effort, today’s businesses can maximize the opportunity to approach customers from multiple angles and channels – increasing brand awareness,...

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hipaa compliance header image
hipaa compliance header image

Benefits of a HIPAA-Compliant Print and Mail Outsource Partner

FSSI logo Kelly McConville on November 27, 2019

Maintaining data security and privacy is a top priority for today’s healthcare providers and health insurance companies, especially when it comes to your patient communications. However, current rules and regulations can make compliance a timely and costly endeavor. That’s why partnering with a third-party,...

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Image of a megaphone that says call to action
Image of a megaphone that says call to action

Call-to-Action Examples and Best Practices that Convert

FSSI logo Kelly McConville on November 13, 2019

Design Your Marketing Call-to-Action for Maximum Conversion There are a variety of strategies and business tactics for achieving maximum conversion rates on your web pages, landing pages and emails. To get your service or product into the right hands, you need to develop an easy and eye-catching reference to draw in...

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Person on a computer worrying about data security
Person on a computer worrying about data security

Cybersecurity Awareness: Data Security and Privacy Tips

FSSI logo Kelly McConville on October 28, 2019

October - A Month Dedicated to Protecting Your Information October is National Cybersecurity Awareness Month (NCSAM). As the Digital Age expands further into the home and office, it’s always important to take extra precautions when it comes to your data. Cybersecurity is a growing and flourishing field that helps...

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