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4 Effective Direct Mail Strategies to Build your Brand
New Direct Mail Technology and Techniques There are huge ROI benefits to making your direct mail more helpful and engaging. Whether they take the form of greater brand awareness, deeper customer connections, higher response rates, or good old postal discounts. We are going to review some strategies to improve your...
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Postal Optimization Guide: How to Reduce Postage Costs
How to Optimize Your Mailing Practices and Lower Your Postal Rates Your ultimate goal as a mailing service provider is to get the lowest possible postage rates for your customers. There are many readily available ways to save on your postage and mailing costs without sacrificing the design of your mailpiece or...
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Why Are Paper Prices Going Up? Here’s Why Paper Costs So Much
The Effect of Higher Paper Prices on the Print Industry Over the last few years, a combination of factors has led to paper price increases. A combination of price hikes, increased demand, availability issues, and other related factors is responsible for the recent shift in the pulp and paper market. This has greatly...
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USPS Guide: Certified Mail, Move Update, Mailer Scorecard, Address Cleansing
The United States Postal Service (USPS) has so many tools, services, mail types, discounts, regulations and other lesser-known tips and tricks that can be hard to wrap your head around. To add clarity, we’ve put together a USPS guide to help you manage and leverage the many services the USPS offers. You can also...
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Statement Printing and Mailing Services
Statement printing and mailing is too operationally complex to leave to an underperforming vendor or manage in-house. Whether you're dealing with a current provider that misses deadlines, cuts corners on compliance, or can't scale with your volume, FSSI's statement printing and mailing services give banks, credit...
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Why Auto Finance Companies Should Utilize Direct Mail Services
In today's digital age, we constantly consume information from various brands through emails, web ads, social media and even text messaging. This may tempt some auto finance companies to focus solely on digital marketing, but one traditional communication channel still gets customers’ motors running: letter printing and...
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Myths About Outsourcing Print and Mail
Do you remember a time that you reached out to a company and were able to get your question answered or issue resolved quickly and to your satisfaction? How about another time when you couldn’t reach anyone and were given the run around – with less than stellar results? Service is the cornerstone of every...
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Why Direct Mail Marketing Is Still Relevant in the Digital Age
Direct Mail Marketing Deserves a Second Look By disregarding direct mail, you may be neglecting a lucrative revenue stream for your company. According to a Winterberry Group forecast, direct mail spending is projected to increase from 1.6% to 4% of advertising dollars in 2023, while spending in many other digital...