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Address Cleansing and the USPS Mailer Scorecard
on January 11, 2021
The beginning of a new year is the perfect time to optimize your marketing strategies. One of the most beneficial ways to do this is by address cleansing your customer mailing database. According to an Experian Data Quality survey, over 32% of address data that businesses have is inaccurate. This incorrect data can...
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How Strategically-Designed Utility Bills Can Improve Customer Engagement
on December 10, 2020
Gas, electric, water, cable, waste management and more – almost every resident uses these utilities and subsequently needs to pay their bills. These utility billing statements provide a unique opportunity to communicate with this dedicated audience, from providing payment due and account information to including...
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Ways to Improve Business Efficiency
on October 21, 2020
Have you been researching ways to improve your business? Or simply looking into different methods of increasing productivity? If you answered “yes” to either question, continue reading. The backbone of every successful company relies on an efficient workforce, which includes everyone from senior management to the...
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Social Media Marketing Strategies for Credit Unions
on August 21, 2020
5 Tips to Enhance Your Credit Union’s Social Media Marketing Strategy Now is the time to bring your credit union’s social strategy front and center. According to a recent Nielson study, social media usage has substantially increased during the coronavirus pandemic. In addition to having more eyes on the web than...
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Pantone’s Color of The Year’s Affect on Marketing Trends
on June 12, 2020
What is the Pantone Matching System (PMS)? Pantone revolutionized the printing industry by creating its Pantone Matching System (PMS). PMS is a patented numbering system assigned to chips of color and designed to provide consistent and accurate color in production, regardless of the printing equipment being used,...
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How to Choose the Best Print and Mail Outsourcing Vendor?
on May 29, 2020
Ready to make the switch to outsourcing your company’s high-volume print and mail, but not sure which service provider to choose? Not all print and mail vendors are the same. Every business has unique challenges, expectations and regulatory requirements when it comes to printing and mailing communications to their...
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How to Create a Successful Virtual Event
on May 20, 2020
What is a Virtual Event? A virtual event is an online gathering that happens on the web. The host and attendees join remotely from anywhere on the globe, enabling large groups of people to easily attend. Typically, virtual events are less of a hassle to host and a more cost-effective option, but like face-to-face...
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Increase ROI with Well-Designed Customer Documents
on April 22, 2020
Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business. They offer the opportunity to regularly communicate with your customers. Whether you produce your monthly transactional statements in-house or work with an outsourcing print-mail vendor like FSSI,...