Blog

Person sweeping with a big manilla folder in the background that says customer data.
Person sweeping with a big manilla folder in the background that says customer data.

Address Cleansing and the USPS Mailer Scorecard

FSSI logo Michael Ouellet on January 11, 2021

The beginning of a new year is the perfect time to optimize your marketing strategies. One of the most beneficial ways to do this is by address cleansing your customer mailing database. According to an Experian Data Quality survey, over 32% of address data that businesses have is inaccurate. This incorrect data can...

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Animated house diagram with each part of the house representing a different utility type.
Animated house diagram with each part of the house representing a different utility type.

How Strategically-Designed Utility Bills Can Improve Customer Engagement

FSSI logo Michael Ouellet on December 10, 2020

Gas, electric, water, cable, waste management and more – almost every resident uses these utilities and subsequently needs to pay their bills. These utility billing statements provide a unique opportunity to communicate with this dedicated audience, from providing payment due and account information to including...

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dial that says efficiency.
dial that says efficiency.

Ways to Improve Business Efficiency

FSSI logo Michael Ouellet on October 21, 2020

Have you been researching ways to improve your business? Or simply looking into different methods of increasing productivity? If you answered “yes” to either question, continue reading. The backbone of every successful company relies on an efficient workforce, which includes everyone from senior management to the...

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person in front of a computer holding a phone with like icons floating above it.
person in front of a computer holding a phone with like icons floating above it.

Social Media Marketing Strategies for Credit Unions

FSSI logo Michael Ouellet on August 21, 2020

5 Tips to Enhance Your Credit Union’s Social Media Marketing Strategy Now is the time to bring your credit union’s social strategy front and center. According to a recent Nielson study, social media usage has substantially increased during the coronavirus pandemic. In addition to having more eyes on the web than...

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Pantone Color the Year Examples
Pantone Color the Year Examples

Pantone’s Color of The Year’s Affect on Marketing Trends

FSSI logo Kelly McConville on June 12, 2020

What is the Pantone Matching System (PMS)? Pantone revolutionized the printing industry by creating its Pantone Matching System (PMS). PMS is a patented numbering system assigned to chips of color and designed to provide consistent and accurate color in production, regardless of the printing equipment being used,...

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Person crossing of checklist that says ten tips.
Person crossing of checklist that says ten tips.

How to Choose the Best Print and Mail Outsourcing Vendor?

FSSI logo Kelly McConville on May 29, 2020

Ready to make the switch to outsourcing your company’s high-volume print and mail, but not sure which service provider to choose? Not all print and mail vendors are the same. Every business has unique challenges, expectations and regulatory requirements when it comes to printing and mailing communications to their...

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Animated people sitting on a phone watching a virtual event.
Animated people sitting on a phone watching a virtual event.

How to Create a Successful Virtual Event

FSSI logo Kelly McConville on May 20, 2020

What is a Virtual Event? A virtual event is an online gathering that happens on the web. The host and attendees join remotely from anywhere on the globe, enabling large groups of people to easily attend. Typically, virtual events are less of a hassle to host and a more cost-effective option, but like face-to-face...

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girl holding a printed financial statement.
girl holding a printed financial statement.

Increase ROI with Well-Designed Customer Documents

FSSI logo Kelly McConville on April 22, 2020

Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business. They offer the opportunity to regularly communicate with your customers. Whether you produce your monthly transactional statements in-house or work with an outsourcing print-mail vendor like FSSI,...

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