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Why Direct Mail Marketing Is Still Relevant in the Digital Age
Direct Mail Marketing Deserves a Second Look By disregarding direct mail, you may be neglecting a lucrative revenue stream for your company. According to a Winterberry Group forecast, direct mail spending is projected to increase from 1.6% to 4% of advertising dollars in 2023, while spending in many other digital...
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How to Select the Right Colors to Match your Campaign Objectives
We, humans, are a highly visual bunch. How else can you explain why our species collectively consumes hundreds of millions of hours of visual content each day, including TV, movies and of course online video. Globally, we support each other’s visual Jonesing by uploading more than 300 hours of video per minute...
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USPS Postal Terms Glossary & Mailing Acronyms (A–Z Guide)
123 | A | B | C | D |E | F | G | H | I |J | | K | L| M | | N | O | P | Q |R | S | T | U |V | W | X | Y | Z Understanding postal terminology dictates how well you manage high-volume print and mail operations. We stripped out the generic tech jargon and focused strictly on the USPS regulations, barcoding standards, and...
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Member Retention and Growth Strategies for Credit Unions
Credit union members and prospects are tuning out. They're busy, distracted, and numb to thousands of impersonal, irrelevant messages bombarding their senses daily. Credit union marketers can keep trying to connect the way they have been. Or they can engage and move prospective and current members into action with growth...
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The Role of Print and Mail Outsourcing in Maintaining Regulatory Compliance
Regulatory compliance is important for financial services communications because it helps ensure that the information being communicated is accurate, fair, and transparent. This is important for protecting consumers, maintaining the integrity of financial markets, and ensuring the stability of the financial...
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Boosting Engagement: Leveraging Customer Notifications in the Financial Services Sector
Customer alerts and notifications play a crucial role in enhancing customer satisfaction, retention, and overall revenue. Despite their significance, many organizations lack an effective notification strategy. Keeping recipients informed in real-time about statements ready for viewing or pending payments is essential for...
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Use Transpromo Marketing to Make Transactional Statements Stand Out
Transactional documents, which include bills, statements and invoices, arrive in consumer mailboxes and inboxes every month. Companies leverage these critical communications to market to existing customers. What some companies see simply as whitespace in a document, others consider a marketing gold mine – invaluable...
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Benefits of Outsourcing Print and Mail Services
See the updated version of this post here. Read More Understanding the benefits of outsourcing print and mail starts with defining the process. Print outsourcing encompasses handling all aspects of printing, mailing, document management, multi-channel delivery, and even marketing by a dedicated third-party...