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Image: How to Personalize Your Marketing with Variable Data Printing

How to Personalize Your Marketing with Variable Data Printing

Companies are always looking to increase the efficiency of their customer communications. Variable data printing (VDP) is often used in marketing, because personalization is proven to increase response rates, better resonate with customers, and enhance the overall customer experience. When done correctly,... Read More »

Posted June 06, 2019 in Customer Engagement, Data, Marketing, Printing, Uncategorized.

Image: Are You Getting the Most Out of Your Transactional Documents?

Are You Getting the Most Out of Your Transactional Documents?

Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business; they give your company valuable access to speak directly to your customers on a recurring basis. We have nearly 40 years of experience with document layouts and design. Whether you handle... Read More »

Posted December 12, 2018 in Billing, Branding, Customer Engagement, Industry News, Uncategorized.

Image: Myths Vs. Facts – Do People Want to Receive Their Critical Communications Electronically? (7 of 8)

Myths Vs. Facts – Do People Want to Receive Their Critical Communications Electronically? (7 of 8)

Myth Vs. Fact: Do Customers Really Want a Fully Paperless Society? Contrary to popular belief, the complete transition to a full paperless society is not always welcomed by consumers. A large percentage of people wish to retain the flexibility of paper-based, postal, and electronic communications. As North... Read More »

Posted June 06, 2018 in Customer Engagement, Environment, Marketing, Paper, Printing, Uncategorized.

Image: Pay Via Text: The Future of Mobile Payments for the Finance Industry

Pay Via Text: The Future of Mobile Payments for the Finance Industry

How Do Text Message Payments Work? SMS Pay is a straightforward process. The customer can pay by text message by sending a text message from their mobile phone to a number, known as a short code, assigned to your business. The payment is then added to the customer’s monthly phone bill or charged to a... Read More »

Posted June 06, 2018 in Compliance, Customer Engagement, Industry News, Marketing.

Image: How the Banking Industry is Leveraging Marketing Automation to Better Engage Consumers

How the Banking Industry is Leveraging Marketing Automation to Better Engage Consumers

Leveraging Marketing Automation for Banks and Credit Unions Engaging banking customers has become increasingly difficult. The traditional marketing funnel of mass media advertising to a broad audience is long gone. The rise of new platforms such as Netflix, Facebook, and Instagram has only increased the... Read More »

Posted April 04, 2018 in Customer Engagement, Emerging Technologies, Industry News.