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Image: Improve your Customer Experience with These Proven Marketing Strategies

Improve your Customer Experience with These Proven Marketing Strategies

Use Effective Customer-Focused Marketing to Optimize your Customer Experience Let’s face it, nobody wants to do business with a company that offers an unsatisfactory customer experience. Those impressions throughout the customer lifecycle have a huge impact on future purchases and behaviors – even... Read More »

Posted September 09, 2020 in Banks and Credit Unions, Business Process Improvement, Marketing Strategies.

Image: The Marketing Effects of Pantone’s Color of The Year

The Marketing Effects of Pantone’s Color of The Year

Pantone Color of the Year 2020 Pantone LLC was founded in 1962 but didn’t become a household name until debuting its famous superlative in 2000, “Pantone Color of the Year.” According to Leatrice Eiseman, the executive director of the Pantone Color Institute, common reactions to the company’s... Read More »

Posted June 06, 2020 in Branding, Color Psychology, Marketing Strategies.

Image: How to Create a Successful Virtual Event

How to Create a Successful Virtual Event

What is a Virtual Event? A virtual event is an online gathering that happens on the web. The host and attendees join remotely from anywhere on the globe, enabling large groups of people to easily attend. Typically, virtual events are less of a hassle to host and a more cost-effective option, but like... Read More »

Posted May 05, 2020 in Customer Experience and Engagement, How-to Guides, Marketing Strategies, Technology and Mobile.

Image: Increase ROI with Well-Designed Customer Documents

Increase ROI with Well-Designed Customer Documents

Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business. They offer the opportunity to regularly communicate with your customers. Whether you produce your monthly transactional statements in-house or work with an outsourcing print-mail vendor... Read More »

Posted April 04, 2020 in Customer Experience and Engagement, Document Design, How-to Guides.

Image: Top 5 Myths About Millennials and Direct Mail

Top 5 Myths About Millennials and Direct Mail

It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is absolutely correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products and more, especially to millennials. And... Read More »

Posted April 04, 2020 in Customer Experience and Engagement, Direct Mail, Marketing Strategies, Millennials and Gen Z, Variable Data Personalization.