“Advertising” Tag
Omnichannel vs. Multichannel Marketing: Differences and Use Cases
on December 16, 2019
What is the Difference Between Omnichannel and Multichannel? In this age of social media and technological advancements, marketing professionals have a plethora of channels at their disposal to reach customers. With so many options available, it's important to determine whether an omnichannel or multichannel...
Call-to-Action Examples and Best Practices that Convert
on November 13, 2019
Design Your Call-to-Action for Maximum Conversion There are a variety of strategies and business tactics for achieving maximum conversion rates on your web pages, landing pages and emails. To get your service or product into the right hands, you need to develop an easy and eye-catching reference to draw in...
Personalize Marketing Documents with Variable Data Printing
on June 27, 2019
Variable Data Printing (VDP): Increasing Response Rates and Enhancing Customer Experience Variable data printing (VDP) is a powerful tool used in personalized marketing to improve response rates, resonate with customers, and enhance the overall customer experience. By incorporating personalization into...
Credit Union Marketing Strategies for Generation Z?
on February 21, 2018
How Credit Unions Can Effectively Market to Millennials and Gen Z Marketing to Millennials and Gen Z requires a nuanced approach that takes into account their distinct characteristics and preferences. While Millennials are typically considered digital natives, Gen Z has grown up with technology as an integral...
How to Start an Email Drip Campaign
on October 10, 2017
Getting Started with Email Drip Marketing Campaigns? In Part 1 of this two-part blog series, we explored why an email drip campaign is a great addition to your company’s current content marketing strategy. In Part 2, we will focus on how to set up your email drip marketing and choose an email drip marketing...
Modern Marketing Automation: Boost Lead Generation with Personalization
on May 2, 2017
In today's fast-paced digital world, marketing automation has become an essential tool for businesses to streamline their marketing efforts, increase efficiency, and generate more leads. By automating repetitive tasks and leveraging multiple communication channels, marketing automation software empowers...
Increase Your Response Rate and Reach with Direct Mail
on April 13, 2017
Direct Mail Marketing Deserves a Second Look By disregarding direct mail, you may be neglecting a lucrative revenue stream for your company. According to a Winterberry Group forecast, direct mail spending is projected to increase from 1.6% to 4% of advertising dollars in 2023, while spending in many other...
What is USPS Dimensional Mail and How Can you Benefit?
on June 24, 2015
USPS 3D Mail Innovations: Direct Mail Dimensional mailers are not flat like other traditional mail pieces. Dimensional mail shapes include tubes, boxes, spheres, and other unique formats. This type of mail has much higher response rates compared to traditional mailing. Taking advantage of the creative use of...