“How-to Guides” Category
Improve the Impact of Transactional Customer Statements
Maximize Customer Statement ROI: Design Best Practices for Financial Institutions Financial statements aren't just account summaries. They're direct marketing channels. Each document is an opportunity to communicate with customers who are already paying attention. Yet most banks and credit unions treat...
Dimensional Mailers: Taking Direct Mail to the Next Level
USPS 3D Mail Innovations: Direct Mail Dimensional mailers are not flat like other traditional mail pieces. Dimensional mail shapes include tubes, boxes, spheres, and other unique formats. This type of mail has much higher response rates compared to traditional mailing. Taking advantage of the creative use of...
USPS Certified Mail Guide: Basics, Benefits, Use Cases
Any company that has mailed even a single letter has probably heard of certified mail. However, there is a lot more that goes into Certified Mail than it appears on the surface. We put together a quick guide to help you get the most out of Certified Mail. USPS Certified Mail is one of the USPS's useful tools. We...
The Benefits of Color on Customer Statements: 5 Key Considerations
Can your business benefit from adding color to customer statements? If you handle high-volume statement printing and mailing, the answer is probably yes. Research shows that color statements drive higher engagement, better response rates, and stronger customer loyalty. But before you invest in digital color...
Postal Optimization Guide: How to Reduce Postage Costs
How to Optimize Your Mailing Practices and Lower Your Postal Rates Your ultimate goal as a mailing service provider is to get the lowest possible postage rates for your customers. There are many readily available ways to save on your postage and mailing costs without sacrificing the design of your mailpiece...
USPS Guide: Certified Mail, Move Update, Mailer Scorecard, Address Cleansing
The United States Postal Service (USPS) has so many tools, services, mail types, discounts, regulations and other lesser-known tips and tricks that can be hard to wrap your head around. To add clarity, we’ve put together a USPS guide to help manage and leverage the many different services that the USPS offers....
Why Direct Mail Marketing Is Still Relevant in the Digital Age
Direct Mail Marketing Deserves a Second Look By disregarding direct mail, you may be neglecting a lucrative revenue stream for your company. According to a Winterberry Group forecast, direct mail spending is projected to increase from 1.6% to 4% of advertising dollars in 2023, while spending in many other...
How to Select the Right Colors to Match your Campaign Objectives
We, humans, are a highly visual bunch. How else can you explain why our species collectively consumes hundreds of millions of hours of visual content each day, including TV, movies and of course online video. Globally, we support each other’s visual Jonesing by uploading more than 300 hours of video per...