“How-to Guides” Category
Postal Optimization Guide: How to Reduce Postage Costs
on May 31, 2019
How to Optimize Your Mailing Practices and Lower Your Postal Rates Your ultimate goal as a mailing service provider is to get the lowest possible postage rates for your customers. There are many readily available ways to save on your postage and mailing costs without sacrificing the design of your mailpiece...
Glossary of USPS Postal Terms and Acronyms
on March 7, 2019
123 | A | B | C | D |E | F | G | H | I |J | | K | L| M | | N | O | P | Q |R | S | T | U |V | W | X | Y | Z 123 2DAD (2D document assembly) –Instructs inserter on how the document is assembled, ie: how many pages, where one document ends and a new one begins. Mail pieces are scanned by front insert...
Glossary of Printing Terms and Graphic Design Jargon
on March 7, 2019
Print Industry Terms and Commonly Used Graphic Design Terminology A | B | C | D |E | F | G | H | I |J | | K | L| M | | N | O | P | Q |R | S | T | U |V | W | X | Y | Z A Achromatic – This is a designating color perceived to have zero saturation, meaning no hue. These are colors like neutral grays,...
Credit Union Marketing Strategies for Generation Z?
on February 21, 2018
How Credit Unions Can Effectively Market to Millennials and Gen Z Marketing to Millennials and Gen Z requires a nuanced approach that takes into account their distinct characteristics and preferences. While Millennials are typically considered digital natives, Gen Z has grown up with technology as an integral...
How to Start an Email Drip Campaign
on October 10, 2017
Getting Started with Email Drip Marketing Campaigns? In Part 1 of this two-part blog series, we explored why an email drip campaign is a great addition to your company’s current content marketing strategy. In Part 2, we will focus on how to set up your email drip marketing and choose an email drip marketing...
Email Drip Marketing: Enhance Lead Nurturing and Customer Engagement
on June 8, 2017
What is Email Drip Marketing? An email drip campaign is a part of marketing automation. It is executed through the delivery of scheduled marketing emails. Manually connecting with every lead and customer can be daunting and extremely time-consuming. Automated emails are much more efficient and cost-effective....
Outsourcing Print and Mail: The Benefits for Your Business
on April 21, 2017
Is Your Business or Financial Institution Ready to Outsource The Processing of Customer Documents? There are many benefits to print outsourcing. But first of all, we need to define the term print outsourcing. Outsourcing printing is when all printing, mailing, document management, multichannel delivery, and...
Increase Your Response Rate and Reach with Direct Mail
on April 13, 2017
Direct Mail Marketing Deserves a Second Look By disregarding direct mail, you may be neglecting a lucrative revenue stream for your company. According to a Winterberry Group forecast, direct mail spending is projected to increase from 1.6% to 4% of advertising dollars in 2023, while spending in many other...