“How-to Guides” Category
Millennial Marketing Strategies: How to Market to Millennials?
on March 10, 2017
How to Market to Millennials: Design, Technology, Personalization Every generation forces the Marketing Industry to change tactics. Millennials, who range between the ages of 18 to 34, are no exception. Marketers must rethink traditional advertising strategies if they hope to engage with today's consumers....
Understanding Certified Mail: An Ultimate Guide
on February 14, 2017
What is Certified Mail? How Can Businesses Leverage the Benefits? In today's fast-paced digital era, where communication is predominantly conducted through emails, messaging apps, and online platforms, the value of physical mail may sometimes be overlooked. However, there are situations where the importance...
How to Create a Seamless Customer Experience Using Omnichannel?
on September 29, 2015
Omnichannel Strategies for your Customer Experience Customer experience marketing ensures that current or potential customers enjoy the same experience no matter how or where they encounter a particular company. Whether it’s sales, maintenance, management, or other departments and personnel for virtually...
What is USPS Dimensional Mail and How Can you Benefit?
on June 24, 2015
USPS 3D Mail Innovations: Direct Mail Dimensional mailers are not flat like other traditional mail pieces. Dimensional mail shapes include tubes, boxes, spheres, and other unique formats. This type of mail has much higher response rates compared to traditional mailing. Taking advantage of the creative use of...
Get More Out of Your Transactional Customer Documents
on May 26, 2015
Improve the Impact of Transactional Customer Statements In an earlier post, we explained that even a transactional customer document can have way more value to your business than most think. A bank statement, invoice, bill, or regulatory document can become a valuable touchpoint to interact with your...
The Benefits of Digital Printing: 5 Criteria to Consider
on April 20, 2015
Can my Business Benefit from Digital Color Printing? If recent trends are any indicator, high-volume statement mailers will soon consider moving from black-ink on white-paper customer documents to those that incorporate inkjet digital color. Studies suggest that the business advantages, including greater...