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Image: Consumers Expect a Seamless Customer Experience from the Physical Store to the Online Shop

Consumers Expect a Seamless Customer Experience from the Physical Store to the Online Shop

The importance of Electronic Commerce (eCommerce) has grown substantially over the last decade. Consumers no longer use company websites solely to find basic information, such as hours of operation, contact information or a description of products or services. They expect the same kind of experience on a... Read More »

Posted February 04, 2017 in Branding, Industry News.

Image: Personalized Marketing: The Road Less Traveled

Personalized Marketing: The Road Less Traveled

Personalized marketing is a form of target marketing that creates messages for individual customers. In many cases, personalization is achieved through an automated method that uses computer software to mine data and make client-centric recommendations that a marketer uses to create relevant messaging. Apart... Read More »

Posted January 28, 2017 in Branding, Industry News, Marketing.

Image: Mobile Wallets Leave Traditional Wallets in the Past

Mobile Wallets Leave Traditional Wallets in the Past

In a story published in May 2014, the Washington Post reported that eight in ten people carried less than $50 in their wallets. In the months since then, there’s a good chance that statistic has increased to nine in ten. Most people carry wallets to keep their credit cards, driver’s license and... Read More »

Posted January 20, 2017 in Emerging Technologies, Industry News.

Deliver Customer Experience Marketing with an Omnichannel Approach

Customer experience marketing ensures that current or potential customers enjoy the same satisfying experience no matter how or where they encounter a particular company. Whether it’s sales, maintenance, management, or other departments and personnel for virtually any reason, it’s important to ensure a... Read More »

Posted September 29, 2015 in Industry News.

Using Intelligent Document Design to Court and Woo Millennials

A quick word of caution for any brands with a document management strategy: millennials matter to your future growth, and ignoring their visceral need for ease, simplicity and convenience could cost you dearly.In case you haven’t heard, millennials--those born between 1980 and 2000--now comprise the... Read More »

Posted September 02, 2015 in Emerging Technologies, Industry News.