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5 Things to Know Before Greenlighting Digital Color

If recent trends are any indicator, high-volume statement mailers will soon consider moving from black-ink on white-paper customer documents to those that incorporate inkjet digital color. Studies suggest that the business advantages, including greater engagement, response rates and loyalty, may be too good to ignore.But any organization contemplating the transition to inkjet... Read More »

Posted April 04, 2015 in Emerging Technologies, Industry News

Why ‘Job Appropriate’ Digital Color is Just Enough

We humans are a highly visual bunch.  How else can you explain why our species collectively consumes hundreds of millions of hours of visual content each day, including TV, movies and of course online video. Globally, we support each other’s visual Jonesing by uploading more than 300 hours of video per minute just to YouTube alone.Color ConnectsBut what about those... Read More »

Posted March 03, 2015 in Industry News

USPS Mail Innovation Incentives Part 2.
Electronic Mail (the other kind).

In part one of this series, we introduced the USPS program for incentivizing businesses that use certain technologies to make direct mail more fun and interesting for consumers. You’ll recall that rewarding mail innovation is part of the Postal Service’s strategy to (as the Office of Inspector General--OIG) puts it, “give consumers a seamless and meaningful experience... Read More »

Posted February 02, 2015 in Emerging Technologies, Industry News, USPS Updates

4 Brand-Building Mail Innovations

4 Brand-Building Mail Innovations That Also Reward Your Creativity: Part 1Whether they take the form of greater brand awareness, deeper customer connections, higher response rates, or good old postal discounts, there are rewards to be had for making your direct mail more helpful and engaging.One of the best ways to do so, says the US Postal Service, is by integrating new and... Read More »

Posted January 01, 2015 in Emerging Technologies, Industry News, USPS Updates