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Using Intelligent Document Design to Court and Woo Millennials

A quick word of caution for any brands with a document management strategy: millennials matter to your future growth, and ignoring their visceral need for ease, simplicity and convenience could cost you dearly.In case you haven’t heard, millennials--those born between 1980 and 2000--now comprise the... Read More »

Posted September 02, 2015 in Emerging Technologies, Industry News.

Vet that Vendor: Key Questions to Ask a Prospective Color-Document Outsourcer

In a previous post, “5 Things to Know Before Greenlighting Digital Color,” we discussed market drivers that are fueling the adoption of color for customer account statements and other types of documents.We touched on the benefits of outsourcing, and suggested that the key to success is selecting a... Read More »

Posted July 28, 2015 in Reference Guide.

USPS Mail Innovation Incentives Part 3: Dimensional Mail

The first post in this three-part series gave an overview of three incentive-eligible technology categories. The second went deeper into one of them, electronic mail, including video in print, mobile in print and others (it’s been a real reader favorite, so check it out after finishing this post). In this... Read More »

Posted June 24, 2015 in Emerging Technologies, Industry News, USPS Updates.

Turn Paper into Gold with this Document Value Checklist

In an earlier post, we propounded that document value is quite real and not just marketing hyperbole. We mentioned how compliant production, digital color and customer understanding can all increase the value of customer-facing documents, beyond merely fulfilling their original intended purpose. However, we... Read More »

Posted May 26, 2015 in Digital Color, Industry News, Reference Guide.

5 Things to Know Before Greenlighting Digital Color

If recent trends are any indicator, high-volume statement mailers will soon consider moving from black-ink on white-paper customer documents to those that incorporate inkjet digital color. Studies suggest that the business advantages, including greater engagement, response rates and loyalty, may be too good... Read More »

Posted April 20, 2015 in Emerging Technologies, Industry News.