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Image: The Differences Between Offset and Digital Printing

The Differences Between Offset and Digital Printing

Offset vs. Digital Printing Advancements in print technology are changing the communications playing field when it comes to quality, affordability and cutting-edge capabilities. Offset and digital printing are the major processes by which print jobs are undertaken – both utilizing four-color printing... Read More »

Posted September 09, 2021 in Direct Mail, How-to Guides, Printing.

Image: Leveraging Big Data in Customer Communications

Leveraging Big Data in Customer Communications

Big data is everywhere because, well — it’s BIG! Internet users, alone, generate an estimated average of 2.5 quintillion bytes (that’s A LOT - a quintillion is a number equal to 1 followed by 18 zeros) of data each day. 1 These massive data volumes are projected to double every two years. 2 All of... Read More »

Posted April 04, 2021 in Banks and Credit Unions, Customer Experience and Engagement, Data Security and Privacy, Document Design, Marketing Strategies, Technology and Mobile, Variable Data Personalization.

Image: Improve your Customer Experience with These Proven Marketing Strategies

Improve your Customer Experience with These Proven Marketing Strategies

Use Effective Customer-Focused Marketing to Optimize your Customer Experience Let’s face it, nobody wants to do business with a company that offers an unsatisfactory customer experience. Those impressions throughout the customer lifecycle have a huge impact on future purchases and behaviors – even... Read More »

Posted September 09, 2020 in Banks and Credit Unions, Business Process Improvement, Marketing Strategies.

Image: The Marketing Effects of Pantone’s Color of The Year

The Marketing Effects of Pantone’s Color of The Year

Pantone Color of the Year 2020 Pantone LLC was founded in 1962 but didn’t become a household name until debuting its famous superlative in 2000, “Pantone Color of the Year.” According to Leatrice Eiseman, the executive director of the Pantone Color Institute, common reactions to the company’s... Read More »

Posted June 06, 2020 in Branding, Color Psychology, Marketing Strategies.

Image: How to Create a Successful Virtual Event

How to Create a Successful Virtual Event

What is a Virtual Event? A virtual event is an online gathering that happens on the web. The host and attendees join remotely from anywhere on the globe, enabling large groups of people to easily attend. Typically, virtual events are less of a hassle to host and a more cost-effective option, but like... Read More »

Posted May 05, 2020 in Customer Experience and Engagement, How-to Guides, Marketing Strategies, Technology and Mobile.