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Image: How to Personalize Your Marketing with Variable Data Printing

How to Personalize Your Marketing with Variable Data Printing

Companies are always looking to increase the efficiency of their customer communications. Variable data printing (VDP) is often used in marketing, because personalization is proven to increase response rates, better resonate with customers, and enhance the overall customer experience. When done correctly,... Read More »

Posted June 06, 2019 in Customer Engagement, Data, Marketing, Printing, Uncategorized.

Image: In-House Printing vs. Outsourcing: Is It Time to Make the Switch?

In-House Printing vs. Outsourcing: Is It Time to Make the Switch?

  In-House Printing vs. Outsourcing Print and Mail There are many benefits of outsourcing printing. For one, outsourcing high-volume print jobs is one way to ensure that you can reduce costs and maximize profits, focus on higher-value, revenue-generating tasks, better allocate your company’s... Read More »

Posted January 01, 2019 in Branding, digital color, Industry News, Printing.

Image: Top 6 Factors Affecting the Cost of Paper

Top 6 Factors Affecting the Cost of Paper

Why is the Price of Paper Going Up? In the last few years, there has been a combination of factors leading to increased overall costs for paper. With a combination of price hikes, increased demand and availability issues, and other related factors, the following dynamics are responsible for the recent shift... Read More »

Posted November 11, 2018 in Industry News, Paper, Printing.

Image: Business Process Outsourcing Services are an Insurance Company’s Greatest Ally

Business Process Outsourcing Services are an Insurance Company’s Greatest Ally

Benefits of Business Process Outsourcing for the Insurance Industry Insurance document management is no easy task. Many growing insurance companies are still printing their policyholder information in-house. While this method may seem more cost-efficient, in-house document processing creates problems for... Read More »

Posted October 10, 2018 in Industry News, Printing.

Image: Myths Vs. Facts – Do People Want to Receive Their Critical Communications Electronically? (7 of 8)

Myths Vs. Facts – Do People Want to Receive Their Critical Communications Electronically? (7 of 8)

Myth Vs. Fact: Do Customers Really Want a Fully Paperless Society? Contrary to popular belief, the complete transition to a full paperless society is not always welcomed by consumers. A large percentage of people wish to retain the flexibility of paper-based, postal, and electronic communications. As North... Read More »

Posted June 06, 2018 in Customer Engagement, Environment, Marketing, Paper, Printing, Uncategorized.