“Printing” Category
Use Variable Data Printing to Personalize Transactional and Marketing Documents
Variable Data Printing (VDP): Increasing Response Rates and Enhancing Customer Experience Variable data printing (VDP) is a powerful tool used in personalized marketing to improve response rates, resonate with customers, and enhance the overall customer experience. By incorporating personalization into...
Print and Graphic Design Glossary: Core Production Terms
Commercial printing combines technical prepress specs, color science, and paper finishing standards. Whether you are setting up files for variable data mailers, sourcing stock weights, or reviewing color proofs, this guide covers essential terminology across offset, digital, and finishing workflows. A | B | C...
Outsourcing Printing vs. In-House Printing
There are many benefits of outsourcing print and mail. For one, outsourcing high-volume printing and mailing jobs is one way to ensure that you can reduce costs and maximize profits, focus on higher-value, revenue-generating tasks, better allocate your company’s resources, have the proper compliance controls...