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Image: Omnichannel vs. Multichannel Marketing

Omnichannel vs. Multichannel Marketing

Thanks to the progression of social media and technology, there are more channels and avenues to reach customers than ever before. Whether it’s a new campaign or re-targeting effort, today’s businesses can maximize the opportunity to approach customers from multiple angles and channels – increasing... Read More »

Posted December 12, 2019 in Customer Engagement, Emerging Technologies, Marketing, Marketing Strategies.

Image: Call-to-Action Examples and Best Practices that Convert

Call-to-Action Examples and Best Practices that Convert

Design Your Marketing Call-to-Action for Maximum Conversion There are an innumerable amount of factors and business tactics for achieving maximum conversion rates on your webpages, landing pages and emails. To get your service or product into the right hands, you need to develop an easy and eye-catching... Read More »

Posted November 11, 2019 in Customer Engagement, Marketing, Reference Guide.

Image: How to Personalize Your Marketing with Variable Data Printing?

How to Personalize Your Marketing with Variable Data Printing?

Variable Data Printing and Personalized Marketing Companies are always looking to increase the efficiency of their customer communications. Variable data printing (VDP) is often used in marketing, because personalization is proven to increase response rates, better resonate with customers, and enhance the... Read More »

Posted June 06, 2019 in Customer Engagement, Data, Emerging Technologies, Marketing, Printing.

Image: Are You Getting the Most Out of Your Transactional Documents?

Are You Getting the Most Out of Your Transactional Documents?

Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business; they give your company valuable access to speak directly to your customers regularly. We have nearly 40 years of experience with document layouts and design. Whether you handle your... Read More »

Posted December 12, 2018 in Billing, Branding, Customer Engagement, Industry News, Marketing, Reference Guide.

Image: Myths Vs. Facts – Do People Want to Receive Their Critical Communications Electronically? (7 of 8)

Myths Vs. Facts – Do People Want to Receive Their Critical Communications Electronically? (7 of 8)

Myth Vs. Fact: Do Customers Really Want a Fully Paperless Society? Contrary to popular belief, the complete transition to a full paperless society is not always welcomed by consumers. A large percentage of people wish to retain the flexibility of paper-based, postal, and electronic communications. As North... Read More »

Posted June 06, 2018 in Customer Engagement, Environment, Marketing, Paper, Printing.