“Marketing Strategies” Category
Why Print and Direct Mail Marketing Still Works for Millennials
Print and direct mail marketing still deserve a place in the mix. Even in a digital-first world, millennials are still responding to mail that feels personal, useful, and worth their time. Let’s challenge the idea that print is dying and Millennials have moved on. Millennials make up 36% of the U.S....
Using Transpromo to Transform Security Billing Statements
Do you realize that a typical security billing statement has the potential to be a powerful marketing tool? According to Yahoo Finance, 40-50% of people carefully review their billing statements. Yahoo Finance Transactional documents like statements, letters and notices are usually recurring, containing...
Why Auto Finance Companies Should Utilize Direct Mail Services
In today's digital age, we constantly consume information from various brands through emails, web ads, social media and even text messaging. This may tempt some auto finance companies to focus solely on digital marketing, but one traditional communication channel still gets customers’ motors running: letter...
Member Retention and Growth Strategies for Credit Unions
Credit union members and prospects are tuning out. They're busy, distracted, and numb to thousands of impersonal, irrelevant messages bombarding their senses daily. Credit union marketers can keep trying to connect the way they have been. Or they can engage and move prospective and current members into action...
Use Transpromo Marketing to Make Transactional Statements Stand Out
Transactional documents, which include bills, statements and invoices, arrive in consumer mailboxes and inboxes every month. Companies leverage these critical communications to market to existing customers. What some companies see simply as whitespace in a document, others consider a marketing gold mine –...
Improve CX with an Effective Customer-Focused Marketing Strategy
Effective Customer Experience Marketing Optimizes CX Nobody wants to do business with a company that offers an unsatisfactory customer experience (CX). Bad impressions throughout the customer journey have a huge impact on future purchases and behaviors – even more than the price or the product. In this...
Use Big Data to Maximize Impact of Printed Communications
Big data is everywhere because, well — it’s BIG! Internet users, alone, generate an estimated average of 2.5 quintillion bytes (that’s A LOT - a quintillion is a number equal to 1 followed by 18 zeros) of data each day. 1 These massive data volumes are projected to double every two years. 2 All of this...
What is the Pantone Color Matching System?
How Does the Pantone Color of the Year Affect Marketing Trends? Pantone revolutionized the printing industry by creating its Pantone Matching System (PMS). PMS is a patented numbering system assigned to chips of color and designed to provide consistent and accurate color in production, regardless of the...