“Marketing Strategies” Category

Image:

Use Transpromo Marketing to Make Transactional Statements Stand Out

FSSI logo Michael Ouellet on September 12, 2022

Transactional documents, more commonly known as bills, statements and invoices, arrive in consumer mailboxes and inboxes every month. Companies leverage these critical communications to market to existing customers. What some companies see simply as whitespace in a document, others consider a marketing gold mine...

Read full article

Image: people holding big stars above their heads.

Improve CX in 2022 with an Effective Customer-Focused Marketing Strategy

FSSI logo Michael Ouellet on January 27, 2022

Effective Customer-Focused Marketing Optimizes CX Nobody wants to do business with a company that offers an unsatisfactory customer experience (CX). Bad impressions throughout the customer journey have a huge impact on future purchases and behaviors – even more than the price or the product. In this...

Read full article

Image: Animated business people with charts in the background.

Leveraging Big Data in Customer Communications

FSSI logo Michael Ouellet on April 13, 2021

Big data is everywhere because, well — it’s BIG! Internet users, alone, generate an estimated average of 2.5 quintillion bytes (that’s A LOT - a quintillion is a number equal to 1 followed by 18 zeros) of data each day. 1 These massive data volumes are projected to double every two years. 2 All of this...

Read full article

Image: Animated house diagram with each part of the house representing a different utility type.

How Strategically-Designed Utility Bills Can Improve Customer Engagement

FSSI logo Michael Ouellet on December 10, 2020

Gas, electric, water, cable, waste management and more – almost every resident uses these utilities and subsequently needs to pay their bills. These utility billing statements provide a unique opportunity to communicate with this dedicated audience, from providing payment due and account information to...

Read full article

Image: person in front of a computer holding a phone with like icons floating above it.

Social Media Strategies for Credit Unions

FSSI logo Michael Ouellet on August 21, 2020

5 Tips to Enhance Your Credit Union’s Social Media Strategy Now is the time to bring your credit union’s social strategy front and center. According to a recent Nielson study, social media usage has substantially increased during the coronavirus pandemic. In addition to having more eyes on the web than...

Read full article

Image: 2020 Pantone color of the year classic blue.

The Marketing Effects of Pantone’s Color of The Year

FSSI logo Kelly McConville on June 12, 2020

Pantone Color of the Year 2020 Pantone LLC was founded in 1962 but didn’t become a household name until debuting its famous superlative in 2000, “Pantone Color of the Year.” According to Leatrice Eiseman, the executive director of the Pantone Color Institute, common reactions to the company’s name...

Read full article

Image: Animated people sitting on a phone watching a virtual event.

How to Create a Successful Virtual Event

FSSI logo Kelly McConville on May 20, 2020

What is a Virtual Event? A virtual event is an online gathering that happens on the web. The host and attendees join remotely from anywhere on the globe, enabling large groups of people to easily attend. Typically, virtual events are less of a hassle to host and a more cost-effective option, but like...

Read full article

Image: young person opening up an envelope.

Top 5 Myths About Millennials and Direct Mail

FSSI logo Michael Ouellet on April 6, 2020

It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is absolutely correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products and more, especially to millennials. And why...

Read full article