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Image: Improve your Customer Experience with These Proven Marketing Strategies

Improve your Customer Experience with These Proven Marketing Strategies

Use Effective Customer-Focused Marketing to Optimize the Customer Experience Let’s face it, nobody wants to do business with a company that offers an unsatisfactory customer experience. Those impressions throughout the customer lifecycle have a huge impact on future purchases and behaviors – even... Read More »

Posted September 09, 2020 in Banks and Credit Unions, Business Process Improvement, Marketing Strategies.

Image: Social Media Strategies for Credit Unions

Social Media Strategies for Credit Unions

5 Tips to Enhance Your Credit Union’s Social Media Strategy Now is the time to bring your credit union’s social strategy front and center. According to a recent Nielson study, social media usage has substantially increased during the coronavirus pandemic. In addition to having more eyes on the web... Read More »

Posted August 08, 2020 in Banks and Credit Unions, Branding, Customer Experience and Engagement, Marketing Strategies, Technology and Mobile.

Image: The Marketing Effects of Pantone’s Color of The Year

The Marketing Effects of Pantone’s Color of The Year

Pantone Color of the Year 2020 Pantone LLC was founded in 1962 but didn’t become a household name until debuting its famous superlative in 2000, “Pantone Color of the Year.” According to Leatrice Eiseman, the executive director of the Pantone Color Institute, common reactions to the company’s... Read More »

Posted June 06, 2020 in Branding, Color Psychology, Marketing Strategies.

Image: How to Create a Successful Virtual Event

How to Create a Successful Virtual Event

What is a Virtual Event? A virtual event is an online gathering that happens on the web. The host and attendees join remotely from anywhere on the globe, enabling large groups of people to easily attend. Typically, virtual events are less of a hassle to host and a more cost-effective option, but like... Read More »

Posted May 05, 2020 in Customer Experience and Engagement, How-to Guides, Marketing Strategies, Technology and Mobile.

Image: Top 5 Myths About Millennials and Direct Mail

Top 5 Myths About Millennials and Direct Mail

It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is absolutely correct, but it still remains one of the most effective tools to deliver messages, offers, products and more, especially to millennials. And why... Read More »

Posted April 04, 2020 in Customer Experience and Engagement, Direct Mail, Marketing Strategies, Millennials and Gen Z, Variable Data Personalization.