“Marketing Strategies” Category

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Leveraging Big Data in Customer Communications

FSSI logo FSSI Marketing on April 13, 2021

Big data is everywhere because, well — it’s BIG! Internet users, alone, generate an estimated average of 2.5 quintillion bytes (that’s A LOT - a quintillion is a number equal to 1 followed by 18 zeros) of data each day. 1 These massive data volumes are projected to double every two years. 2 All of this...

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Improve Customer Engagement with Strategically-Designed Utility Bills

FSSI logo FSSI Marketing on December 10, 2020

Gas, electric, water, cable, waste management and more – almost every resident uses these utilities and subsequently needs to pay their bills. These utility bills or statements provide a unique opportunity to communicate with this dedicated audience, from providing payment due and account information to...

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Improve your Customer Experience with These Proven Marketing Strategies

FSSI logo FSSI Marketing on September 10, 2020

Use Effective Customer-Focused Marketing to Optimize your Customer Experience Let’s face it, nobody wants to do business with a company that offers an unsatisfactory customer experience. Those impressions throughout the customer lifecycle have a huge impact on future purchases and behaviors – even more...

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Social Media Strategies for Credit Unions

FSSI logo FSSI Marketing on August 21, 2020

5 Tips to Enhance Your Credit Union’s Social Media Strategy Now is the time to bring your credit union’s social strategy front and center. According to a recent Nielson study, social media usage has substantially increased during the coronavirus pandemic. In addition to having more eyes on the web than...

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The Marketing Effects of Pantone’s Color of The Year

FSSI logo Kelly McConville on June 12, 2020

Pantone Color of the Year 2020 Pantone LLC was founded in 1962 but didn’t become a household name until debuting its famous superlative in 2000, “Pantone Color of the Year.” According to Leatrice Eiseman, the executive director of the Pantone Color Institute, common reactions to the company’s name...

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How to Create a Successful Virtual Event

FSSI logo Kelly McConville on May 20, 2020

What is a Virtual Event? A virtual event is an online gathering that happens on the web. The host and attendees join remotely from anywhere on the globe, enabling large groups of people to easily attend. Typically, virtual events are less of a hassle to host and a more cost-effective option, but like...

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Top 5 Myths About Millennials and Direct Mail

FSSI logo FSSI Marketing on April 6, 2020

It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is absolutely correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products and more, especially to millennials. And why...

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Omnichannel vs. Multichannel Marketing

FSSI logo Kelly McConville on December 16, 2019

Thanks to the progression of social media and technology, there are more channels and avenues to reach customers than ever before. Whether it’s a new campaign or re-targeting effort, today’s businesses can maximize the opportunity to approach customers from multiple angles and channels – increasing brand...

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