“Marketing Strategies” Category

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Letter Printing and Mailing: Modernizing Traditional Marketing

FSSI logo Heather Brunson on October 10, 2023

Communicating through mailed letters has been possible in the United States since 1775, when the first post office was established. The process and power of partnering with a letter printing and mailing services company has grown and evolved since the infancy days of the postal system, sustaining relevancy with...

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Leveraging Direct Mail Marketing in Auto Finance

FSSI logo Heather Brunson on June 23, 2023

In today's digital age, we are constantly consuming information from various brands through emails, web ads, social media and even text messaging. This may tempt some auto finance companies to solely focus their efforts on digital marketing, but one traditional communication channel still gets customers’...

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Growth Marketing and Member Retention Strategies for Credit Unions

FSSI logo FSSI Marketing on February 10, 2023

Don’t look now but credit union members and prospects are tuning out. And who can blame them, really? They’re busy, distracted and numb to the thousands of impersonal, irrelevant messages that bombard their senses daily. Credit union marketers can keep trying to connect the way they have been. Or, they can...

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Use Transpromo Marketing to Make Transactional Statements Stand Out

FSSI logo Heather Brunson on September 12, 2022

Transactional documents, more commonly known as bills, statements and invoices, arrive in consumer mailboxes and inboxes every month. Companies leverage these critical communications to market to existing customers. What some companies see simply as whitespace in a document, others consider a marketing gold mine...

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Improve CX with an Effective Customer-Focused Marketing Strategy

FSSI logo FSSI Marketing on January 27, 2022

Effective Customer Experience Marketing Optimizes CX Nobody wants to do business with a company that offers an unsatisfactory customer experience (CX). Bad impressions throughout the customer journey have a huge impact on future purchases and behaviors – even more than the price or the product. In this...

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Use Big Data to Maximize Impact of Printed Communications

FSSI logo FSSI Marketing on April 13, 2021

Big data is everywhere because, well — it’s BIG! Internet users, alone, generate an estimated average of 2.5 quintillion bytes (that’s A LOT - a quintillion is a number equal to 1 followed by 18 zeros) of data each day. 1 These massive data volumes are projected to double every two years. 2 All of this...

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Designing Effective Utility Bills: Best Practices and Strategies

FSSI logo Heather Brunson on December 10, 2020

Gas, electric, water, cable, waste management and more – almost every resident uses these utilities and subsequently needs to pay their bills. These utility billing statements provide a unique opportunity to communicate with this dedicated audience, from providing payment due and account information to...

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Social Media Strategies for Credit Unions to Better Engage with Members

FSSI logo FSSI Marketing on August 21, 2020

5 Tips to Enhance Your Credit Union’s Social Media Marketing Strategy Now is the time to bring your credit union’s social strategy front and center. According to a recent Nielson study, social media usage has substantially increased during the coronavirus pandemic. In addition to having more eyes on the...

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