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Image: Top 5 Myths About Millennials and Direct Mail

Top 5 Myths About Millennials and Direct Mail

It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is absolutely correct, but it still remains one of the most effective tools to deliver messages, offers, products and more, especially to millennials. And why... Read More »

Posted April 04, 2020 in Customer Experience and Engagement, Direct Mail, Marketing Strategies, Millennials and Gen Z, Variable Data Personalization.

Image: How to Personalize Your Marketing with Variable Data Printing?

How to Personalize Your Marketing with Variable Data Printing?

Variable Data Printing Strategies for Personalized Marketing Companies are always looking to increase the efficiency of their customer communications. Variable data printing (VDP) is often used in marketing, because personalization is proven to increase response rates, better resonate with customers, and... Read More »

Posted June 06, 2019 in Banks and Credit Unions, Customer Experience and Engagement, Direct Mail, Marketing Strategies, Printing, Variable Data Personalization.

Image: Increase Your Response Rate and Reach with Direct Mail

Increase Your Response Rate and Reach with Direct Mail

Direct Mail Marketing: Increase Response Rate and Reach By turning your back on direct mail, you could be ignoring a valuable revenue stream for your company. According to research by the Direct Mail Marketing Association in its 2015 report, direct response is seven times more effective than all digital... Read More »

Posted April 04, 2017 in Business Process Improvement, Direct Mail, Document Design, How-to Guides.

Image: Millennial Marketing Strategies: How to Market to Millennials?

Millennial Marketing Strategies: How to Market to Millennials?

How to Market to Millennials: Design, Technology, Personalization Every generation forces the Marketing Industry to change tactics. Marketing to Millennials, who range between the ages of 18 to 34, are no exception. Marketers must rethink traditional advertising strategies if they hope to engage with today's... Read More »

Posted March 03, 2017 in Banks and Credit Unions, Direct Mail, How-to Guides, Marketing Strategies, Variable Data Personalization.

What is USPS Dimensional Mail and How Can you Benefit?

USPS 3D Mail Innovations: Direct Mail Dimensional mailers are not flat like other traditional mail pieces. Dimensional mail shapes include tubes, boxes, spheres, and other unique formats. This type of mail has much higher response rates compared to traditional mailing. Taking advantage of the creative... Read More »

Posted June 06, 2015 in Direct Mail, Document Design, How-to Guides, Postage and Mailing.