“Direct Mail” Category

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Connecting with Customers: The Impact of Letter Printing and Mailing

FSSI logo FSSI on May 9, 2024

In today's digital-first world, businesses and financial institutions might overlook the enduring effectiveness of letter printing and mailing services. However, recent statistics reveal that physical mail remains a potent channel for customer communication, especially for regulatory notices and marketing...

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4 Effective Direct Mail Strategies to Build your Brand

FSSI logo FSSI on January 15, 2024

New Direct Mail Technology and Techniques There are huge ROI benefits to making your direct mail more helpful and engaging. Whether they take the form of greater brand awareness, deeper customer connections, higher response rates, or good old postal discounts. We are going to review some strategies to...

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Leveraging Direct Mail Marketing in Auto Finance

FSSI logo FSSI on June 23, 2023

In today's digital age, we constantly consume information from various brands through emails, web ads, social media and even text messaging. This may tempt some auto finance companies to focus solely on digital marketing, but one traditional communication channel still gets customers’ motors running: letter...

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Why Direct Mail Marketing Is Still Relevant in the Digital Age

FSSI logo FSSI on March 16, 2023

Direct Mail Marketing Deserves a Second Look By disregarding direct mail, you may be neglecting a lucrative revenue stream for your company. According to a Winterberry Group forecast, direct mail spending is projected to increase from 1.6% to 4% of advertising dollars in 2023, while spending in many other...

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Offset vs. Digital Printing: Differences and Use Cases

FSSI logo FSSI on September 8, 2021

Advancements in print technology are changing the communications playing field when it comes to quality, affordability and cutting-edge capabilities. Offset printing and digital printing are the major processes by which print jobs are undertaken – both utilizing four-color printing methods. Each option has its...

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The Types of Transactional Documents and Marketing Mailers We Process

FSSI logo FSSI on August 4, 2021

Effective customer communication is a critical part of business for organizations worldwide in our connected, fast-paced world. Companies produce and distribute a wide variety of documents for their customers, vendors, regulators, internal communications and more. This article explores the types of documents...

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Millennials Love Direct Mail: Common Myths Busted

FSSI logo FSSI on April 6, 2020

The Truth About Millennials and Direct Mail Marketing It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products...

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Use Variable Data Printing to Personalize Transactional and Marketing Documents

FSSI logo FSSI on June 27, 2019

Variable Data Printing (VDP): Increasing Response Rates and Enhancing Customer Experience Variable data printing (VDP) is a powerful tool used in personalized marketing to improve response rates, resonate with customers, and enhance the overall customer experience. By incorporating personalization into...

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