“Direct Mail” Category
Letter Printing and Mailing Services: Modernizing Traditional Marketing
on October 10, 2023
Communicating through mailed letters has been possible in the United States since 1775, when the first post office was established. The process and power of partnering with a letter printing and mailing services company has grown and evolved since the infancy days of the postal system, sustaining relevancy with...
Leveraging Direct Mail Marketing in Auto Finance
on June 23, 2023
In today's digital age, we constantly consume information from various brands through emails, web ads, social media and even text messaging. This may tempt some auto finance companies to focus solely on digital marketing, but one traditional communication channel still gets customers’ motors running: letter...
Offset vs. Digital Printing: Differences and Use Cases
on September 8, 2021
Advancements in print technology are changing the communications playing field when it comes to quality, affordability and cutting-edge capabilities. Offset printing and digital printing are the major processes by which print jobs are undertaken – both utilizing four-color printing methods. Each option has its...
The Types of Transactional Documents and Marketing Mailers We Process
on August 4, 2021
Effective customer communication is a critical part of business for organizations worldwide in our connected, fast-paced world. Companies produce and distribute a wide variety of documents for their customers, vendors, regulators, internal communications and more. This article explores the types of documents...
Millennials Love Direct Mail: Common Myths Busted
on April 6, 2020
The Truth About Millennials and Direct Mail Marketing It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products...
Personalize Marketing Documents with Variable Data Printing
on June 27, 2019
Variable Data Printing (VDP): Increasing Response Rates and Enhancing Customer Experience Variable data printing (VDP) is a powerful tool used in personalized marketing to improve response rates, resonate with customers, and enhance the overall customer experience. By incorporating personalization into...
Increase Your Response Rate and Reach with Direct Mail
on April 13, 2017
Direct Mail Marketing Deserves a Second Look By disregarding direct mail, you may be neglecting a lucrative revenue stream for your company. According to a Winterberry Group forecast, direct mail spending is projected to increase from 1.6% to 4% of advertising dollars in 2023, while spending in many other...
Millennial Marketing Strategies: How to Market to Millennials?
on March 10, 2017
How to Market to Millennials: Design, Technology, Personalization Every generation forces the Marketing Industry to change tactics. Millennials, who range between the ages of 18 to 34, are no exception. Marketers must rethink traditional advertising strategies if they hope to engage with today's consumers....