“Direct Mail” Category

Image: Offset printer and digital printer.

Offset vs. Digital Printing: What is the Difference?

FSSI logo Michael Ouellet on September 8, 2021

Advancements in print technology are changing the communications playing field when it comes to quality, affordability and cutting-edge capabilities. Offset printing and digital printing are the major processes by which print jobs are undertaken – both utilizing four-color printing methods. Each option has its...

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Image: Examples of statements bills direct mail pieces.

The Types of Transactional Documents and Marketing Mailers We Process

FSSI logo Michael Ouellet on August 4, 2021

Effective customer communication is a critical part of business for organizations worldwide in our connected, fast-paced world. Companies produce and distribute a wide variety of documents for their customers, vendors, regulators, internal communications and more. This article explores the types of documents...

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Image: young person opening up an envelope.

Top 5 Myths About Millennials and Direct Mail

FSSI logo Michael Ouellet on April 6, 2020

It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is absolutely correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products and more, especially to millennials. And why...

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Image: a variety of names demonstrating personalized messaging.

Variable Data Printing: Add Personalization to Transactional and Marketing Documents

FSSI logo Kelly McConville on June 27, 2019

Variable data printing (VDP) is often used in marketing, because personalization is proven to increase response rates, better resonate with customers, and enhance the overall customer experience. Companies are always looking to increase the efficiency of their customer communications. Variable data printing,...

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Image: person holding a letter with different faces in the background.

Increase Your Response Rate and Reach with Direct Mail

FSSI logo Kelly McConville on April 13, 2017

Direct Mail Marketing: Improve Response Rate and ROI By turning your back on direct mail, you could be ignoring a valuable revenue stream for your company. According to research by the Direct Mail Marketing Association in its 2015 report, direct response is seven times more effective than all digital channels...

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Image: megaphone with the text calling all millennials.

Millennial Marketing Strategies: How to Market to Millennials?

FSSI logo Kelly McConville on March 10, 2017

How to Market to Millennials: Design, Technology, Personalization Every generation forces the Marketing Industry to change tactics. Millennials, who range between the ages of 18 to 34, are no exception. Marketers must rethink traditional advertising strategies if they hope to engage with today's consumers....

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Image: 3 dimensional direct mail examples.

What is USPS Dimensional Mail and How Can you Benefit?

FSSI logo Kelly McConville on June 24, 2015

USPS 3D Mail Innovations: Direct Mail Dimensional mailers are not flat like other traditional mail pieces. Dimensional mail shapes include tubes, boxes, spheres, and other unique formats. This type of mail has much higher response rates compared to traditional mailing. Taking advantage of the creative use of...

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Image: 3 dimensional blocks building out the word brand.

4 Effective Direct Mail Strategies to Build your Brand

FSSI logo Kelly McConville on January 15, 2015

New Direct Mail Technology and Techniques There are huge ROI benefits to making your direct mail more helpful and engaging. Whether they take the form of greater brand awareness, deeper customer connections, higher response rates, or good old postal discounts. We are going to review some strategies to...

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