“Direct Mail” Category

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Letter Printing and Mailing: Modernizing Traditional Marketing

FSSI logo Heather Brunson on October 10, 2023

Communicating through mailed letters has been possible in the United States since 1775, when the first post office was established. The process and power of partnering with a letter printing and mailing services company has grown and evolved since the infancy days of the postal system, sustaining relevancy with...

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Leveraging Direct Mail Marketing in Auto Finance

FSSI logo Heather Brunson on June 23, 2023

In today's digital age, we are constantly consuming information from various brands through emails, web ads, social media and even text messaging. This may tempt some auto finance companies to solely focus their efforts on digital marketing, but one traditional communication channel still gets customers’...

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Offset vs. Digital Printing: Differences and Use Cases

FSSI logo FSSI Marketing on September 8, 2021

Advancements in print technology are changing the communications playing field when it comes to quality, affordability and cutting-edge capabilities. Offset printing and digital printing are the major processes by which print jobs are undertaken – both utilizing four-color printing methods. Each option has its...

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The Types of Transactional Documents and Marketing Mailers We Process

FSSI logo FSSI Marketing on August 4, 2021

Effective customer communication is a critical part of business for organizations worldwide in our connected, fast-paced world. Companies produce and distribute a wide variety of documents for their customers, vendors, regulators, internal communications and more. This article explores the types of documents...

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Millennials Love Direct Mail: Common Myths Busted

FSSI logo FSSI Marketing on April 6, 2020

The Truth About Millennials and Direct Mail Marketing It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products...

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Personalize Marketing Documents with Variable Data Printing

FSSI logo Heather Brunson on June 27, 2019

Variable Data Printing (VDP): Increasing Response Rates and Enhancing Customer Experience Variable data printing (VDP) is a powerful tool used in personalized marketing to improve response rates, resonate with customers, and enhance the overall customer experience. By incorporating personalization into...

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Increase Your Response Rate and Reach with Direct Mail

FSSI logo Kelly McConville on April 13, 2017

Direct Mail Marketing Deserves a Second Look By disregarding direct mail, you may be neglecting a lucrative revenue stream for your company. According to a Winterberry Group forecast, direct mail spending is projected to increase from 1.6% to 4% of advertising dollars in 2023, while spending in many other...

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Millennial Marketing Strategies: How to Market to Millennials?

FSSI logo Kelly McConville on March 10, 2017

How to Market to Millennials: Design, Technology, Personalization Every generation forces the Marketing Industry to change tactics. Millennials, who range between the ages of 18 to 34, are no exception. Marketers must rethink traditional advertising strategies if they hope to engage with today's consumers....

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