“Direct Mail” Category

Image: 3 dimensional direct mail examples.

What is USPS Dimensional Mail and How Can you Benefit?

FSSI logo Kelly McConville on June 24, 2015

USPS 3D Mail Innovations: Direct Mail Dimensional mailers are not flat like other traditional mail pieces. Dimensional mail shapes include tubes, boxes, spheres, and other unique formats. This type of mail has much higher response rates compared to traditional mailing. Taking advantage of the creative use of...

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Image: 3 dimensional blocks building out the word brand.

4 Effective Direct Mail Strategies to Build your Brand

FSSI logo Kelly McConville on January 15, 2015

New Direct Mail Technology and Techniques There are huge ROI benefits to making your direct mail more helpful and engaging. Whether they take the form of greater brand awareness, deeper customer connections, higher response rates, or good old postal discounts. We are going to review some strategies to...

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