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Image: The Marketing Effects of Pantone’s Color of The Year

The Marketing Effects of Pantone’s Color of The Year

Pantone Color of the Year 2020 Pantone LLC was founded in 1962 but didn’t become a household name until debuting its famous superlative in 2000, “Pantone Color of the Year.” According to Leatrice Eiseman, the executive director of the Pantone Color Institute, common reactions to the company’s... Read More »

Posted June 06, 2020 in Digital Color, Direct Mail, Industry News, Marketing Strategies.

Image: How Can Color Impact Boring Financial Statements?

How Can Color Impact Boring Financial Statements?

Benefits of Adding Color to Statements and Customer Documents? There are many advantages of adding color to financial statements and other documents. Many companies still haven't realized just how valuable a well-designed document is to their business. If your print and digital statements are not the most... Read More »

Posted January 01, 2018 in Branding, Customer Engagement, digital color, Digital Color, Marketing, Printing.

Image: Email Drip Marketing Campaign: Enhance Lead Nurturing and Customer Engagement (Part 1 of 2)

Email Drip Marketing Campaign: Enhance Lead Nurturing and Customer Engagement (Part 1 of 2)

What is Email Drip Marketing? An email drip campaign is a part of marketing automation. It is executed through the delivery of scheduled marketing emails. Manually connecting with every lead and customer can be daunting and extremely time-consuming. Automated emails are much more efficient and... Read More »

Posted June 06, 2017 in Branding, Customer Engagement, Digital Color, Emerging Technologies, Marketing, Reference Guide.

Image: Benefits of Outsourcing Print and Mail – Reduce Costs, Risks, Increase Efficiency

Benefits of Outsourcing Print and Mail – Reduce Costs, Risks, Increase Efficiency

Benefits of Outsourcing Print and Mail There are many benefits to print outsourcing. But first of all, we need to define the term print outsourcing. Outsourcing printing is when all printing, mailing, document management, multichannel delivery, and even marketing is handled by a third-party company.... Read More »

Posted April 04, 2017 in Compliance, Customer Engagement, Digital Color, Emerging Technologies, Marketing, Printing, Reference Guide.

Image: Increase Your Response Rate and Reach with Direct Mail

Increase Your Response Rate and Reach with Direct Mail

Direct Mail Marketing: Increase Response Rate and Reach By turning your back on direct mail, you could be ignoring a valuable revenue stream for your company. According to research by the Direct Mail Marketing Association in its 2015 report, direct response is seven times more effective than all digital... Read More »

Posted April 04, 2017 in Customer Engagement, Digital Color, Marketing, Paper, Printing.