“Business Process Improvement” Category
Transpromo Marketing, the Security Industry’s Secret to Securing Sales
on April 23, 2024
Do you realize that a typical security billing statement has the potential to be a powerful marketing tool? According to Yahoo Finance, 40-50% of people carefully review their billing statements. Yahoo Finance Transactional documents like statements, letters and notices are usually recurring, containing...
Get More Out of Your Transactional Customer Documents
on March 25, 2024
Improve the Impact of Transactional Customer Statements In an earlier post, we explained that even a transactional customer document can have way more value to your business than most think. A bank statement, invoice, bill, or regulatory document can become a valuable touchpoint to interact with your...
4 Effective Direct Mail Strategies to Build your Brand
on January 15, 2024
New Direct Mail Technology and Techniques There are huge ROI benefits to making your direct mail more helpful and engaging. Whether they take the form of greater brand awareness, deeper customer connections, higher response rates, or good old postal discounts. We are going to review some strategies to...
Postal Optimization Guide: How to Reduce Postage Costs
on January 10, 2024
How to Optimize Your Mailing Practices and Lower Your Postal Rates Your ultimate goal as a mailing service provider is to get the lowest possible postage rates for your customers. There are many readily available ways to save on your postage and mailing costs without sacrificing the design of your mailpiece...
Myths About Outsourcing Print and Mail
on April 20, 2023
Do you remember a time that you reached out to a company and were able to get your question answered or issue resolved quickly and to your satisfaction? How about another time when you couldn’t reach anyone and were given the run around – with less than stellar results? Service is the cornerstone of every...
Direct Mail Marketing Is Still Relevant in the Digital Age
on March 16, 2023
Direct Mail Marketing Deserves a Second Look By disregarding direct mail, you may be neglecting a lucrative revenue stream for your company. According to a Winterberry Group forecast, direct mail spending is projected to increase from 1.6% to 4% of advertising dollars in 2023, while spending in many other...
Boosting Engagement: Leveraging Customer Notifications in the Financial Sector
on December 27, 2022
Customer alerts and notifications play a crucial role in enhancing customer satisfaction, retention, and overall revenue. Despite their significance, many organizations lack an effective notification strategy. Keeping recipients informed in real-time about statements ready for viewing or pending payments is...
Statement Printing and Mailing Services
on July 1, 2022
Increase the value of customer documents. Statement printing and mailing services from FSSI give new life to outdated or poorly designed marketing and compliance documents. Increase the value, look and impact of transactional documents like statements, invoices, bills, letters and marketing mailers – and get a...