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Millennials Love Direct Mail: Common Myths Busted
The Truth About Millennials and Direct Mail Marketing It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products and more,...
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Improve Your Customer Service By Adding SMS Text Messages
Boost Customer Satisfaction with SMS Text Messages Text messaging is one of the most innovative forms of communication developed in the Digital Age – instantly putting information into people’s hands. And It’s quickly becoming a valuable tool for businesses, with 78% of consumers saying that text messages are the...
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Omnichannel vs. Multichannel Marketing: Differences and Use Cases
What is the Difference Between Omnichannel and Multichannel Marketing? In this age of social media and technological advancements, marketing professionals have a plethora of channels at their disposal to reach customers. With so many options available, it's important to determine whether an omnichannel or multichannel...
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Benefits of Working with a HIPAA Compliant Print and Mail Vendor
The proper handling of Protected Health Information (PHI) is critically important for any organization operating under HIPAA. For healthcare providers, health insurers, and other covered entities, managing compliance across patient communications, including the production and delivery of physical mail, is a substantial...
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Call-to-Action Examples and Best Practices that Convert
Design Your Call-to-Action for Maximum Conversion There are a variety of strategies and business tactics for achieving maximum conversion rates on your web pages, landing pages and emails. To get your service or product into the right hands, you need to develop an easy and eye-catching reference to draw in your readers...
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Cybersecurity Awareness: Data Security and Privacy Tips
October - A Month Dedicated to Protecting Your Information October is National Cybersecurity Awareness Month (NCSAM). As the Digital Age expands further into the home and office, it’s always important to take extra precautions when it comes to your data. Cybersecurity is a growing and flourishing field that helps...
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Use Variable Data Printing to Personalize Transactional and Marketing Documents
Variable Data Printing (VDP): Increasing Response Rates and Enhancing Customer Experience Variable data printing (VDP) is a powerful tool used in personalized marketing to improve response rates, resonate with customers, and enhance the overall customer experience. By incorporating personalization into transactional...
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Print Terms and Graphic Design Glossary
Glossary of Printing Terms and Commonly Used Graphic Design Jargon This print terms glossary covers a wide range of industry-specific language, graphic design terminology and from fundamental concepts like ink and paper to the latest advancements in digital printing and color management. Whether you're a graphic...