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graphic depiction of how much data is collected on a computer.
graphic depiction of how much data is collected on a computer.

Social Media Marketing: Boost Customer Engagement

FSSI logo Kelly McConville on April 6, 2017

Using Social Media Marketing to Boost Customer Engagement Social media marketing, when utilized properly is a great strategy for building engagement with your consumers. Social media has evolved drastically over the last couple of years. One thing about social media marketing that will never change is the best way to...

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person looking at a crystal ball.
person looking at a crystal ball.

Use Customer Analytics to Forecast Your Consumer’s Next Purchase

FSSI logo Kelly McConville on March 20, 2017

How to Use Data-Driven Analytics to Predict Customer Behavior? Have you ever daydreamed about how much easier it would be to just know what your significant other wanted on a special occasion? Take a look at the advertisements they receive and you just might find your answers! By studying customer analytics, it's...

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megaphone with the text calling all millennials.
megaphone with the text calling all millennials.

Millennial Marketing Strategies: How to Market to Millennials?

FSSI logo Kelly McConville on March 10, 2017

How to Market to Millennials: Design, Technology, Personalization Every generation forces the Marketing Industry to change tactics. Millennials, who range between the ages of 18 to 34, are no exception. Marketers must rethink traditional advertising strategies if they hope to engage with today's consumers. Consumers...

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examples of good and bad document design.
examples of good and bad document design.

Is Poor Customer Document Design Hurting Your Company’s Business?

FSSI logo Kelly McConville on March 3, 2017

The Importance of Customer Document Design in Effective Communications The old saying goes that you only get one chance to make a first impression and that is so true when marketing to consumers. Using outdated design strategies and layouts for your client communications could be costing your company valuable...

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person looking on print color swatches.
person looking on print color swatches.

Achieving Brand Consistency Through Color Management

FSSI logo Kelly McConville on February 23, 2017

See the new updated version of this post here, Brand Consistency and Color Management What Is Color Management? How Can it Affect Brand Recognition? Color management is the process of controlling color production and quality. This occurs when reproducing color on various devices and across different media....

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examples of certified mail.
examples of certified mail.

Certified Mail: A Comprehensive Guide

FSSI logo Kelly McConville on February 14, 2017

Any company that has even mail a single letter has probably heard of certified mail. But there is a lot more that goes into Certified Mail than it appears on the surface. We put together a quick guide to help you get the most out of Certified Mail. USPS Certified Mail is one of the USPS's useful tools. We are going to...

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graphical depiction of different sales channels.
graphical depiction of different sales channels.

Consumers Expect a Seamless Customer Experience from Site to Store

FSSI logo Kelly McConville on February 4, 2017

How to Create a Seamless Omnichannel Customer Experience? The importance of eCommerce has grown substantially over the last decade. Consumers no longer use company websites solely to find basic information. Information such as hours of operation, contact information or a description of products or services. They expect...

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Megaphone with different personalized messages coming out.
Megaphone with different personalized messages coming out.

Personalized Marketing: The Road Less Traveled

FSSI logo Kelly McConville on January 28, 2017

The Benefits of Personalized Marketing for the Financial Services Industry Personalized marketing is a form of target marketing that creates messages for individual customers. In many cases, personalization is run through an automated method that uses computer software to mine data and makes client-centric...

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