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The Importance of Data Security and Privacy
on April 18, 2018
Why is Data Security and Privacy Important in the Financial Industry? Is your company doing enough to safeguard your sensitive customer data? Data security and privacy are vital if you want to protect the sensitive personal information of your customers. Not to mention, maintaining your company’s reputation. Don’t...
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Will Going Paperless Save the Environment? -Myth Vs. Fact
on March 19, 2018
Will Replacing Print and Mail with Electronic Media Save the Environment? What could be more environmentally friendly than just sending electrons over wires where they magically form into documents on your desktop, laptop, or cell phone? The answer is in what it takes to get those little electrons to line up and do...
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Credit Union Marketing Strategies for Generation Z?
on February 21, 2018
How Credit Unions Can Effectively Market to Millennials and Gen Z Marketing to Millennials and Gen Z requires a nuanced approach that takes into account their distinct characteristics and preferences. While Millennials are typically considered digital natives, Gen Z has grown up with technology as an integral part of...
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Can Recycled Paper be Used Indefinitely? – Myth Vs. Fact
on January 31, 2018
Surprising Facts About Paper Recycling People often assume that we can recycle paper over and over indefinitely. The truth is not so simple. Think of it this way, there is a limit to how many times shirts can be laundered. At some point, they lose so much of their fiber that they start to come apart. Paper itself is...
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How Color Can Improve Boring Transactional Statements?
on January 12, 2018
Benefits of Adding Color to Statements and Customer Documents? There are many advantages of adding color to financial statements and other documents. Many companies still haven't realized just how valuable a well-designed document is to their business. If your print and digital statements are not the most exciting...
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What is Paper’s True Carbon Footprint? – Myth vs. Fact
on December 20, 2017
What is the carbon footprint of paper use? Do you feel guilty when you ask your bank for paper statements and not just eDelivery? Electronic banking helps banks save money on printing, mailing, and postage. However, don’t confuse their paperless marketing with environmental awareness. The fact is, most...
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Is Paper a Renewable Resource? – Myth vs. Fact
on October 17, 2017
Is Paper a Sustainable Resource? Paper can be a sustainable resource if it is produced from responsibly managed forests and recycled after use. However, if it is produced from virgin wood or not recycled, it can have a negative impact on the environment. Avoiding the use of wood is not the way to protect forests in the...
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How to Start an Email Drip Campaign
on October 10, 2017
Getting Started with Email Drip Marketing Campaigns? In Part 1 of this two-part blog series, we explored why an email drip campaign is a great addition to your company’s current content marketing strategy. In Part 2, we will focus on how to set up your email drip marketing and choose an email drip marketing software...