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Logo with a footprint that says reduce your carbon footprint..
Logo with a footprint that says reduce your carbon footprint..

What is Paper’s True Carbon Footprint? – Myth vs. Fact

FSSI logo Kelly McConville on December 20, 2017

Myth vs. Fact: What is Paper's True Carbon Footprint? Do you feel guilty when you ask your bank for paper statements and not just eDelivery? Electronic banking helps banks save money on printing, mailing, and postage. However, don’t confuse their paperless marketing with environmental awareness. The fact is,...

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the term eco friendly product formed out of cardboard products.
the term eco friendly product formed out of cardboard products.

Is Paper a Renewable Resource? – Myth vs. Fact

FSSI logo Kelly McConville on October 17, 2017

Is Paper a Sustainable Resource? Paper can be a sustainable resource if it is produced from responsibly managed forests and recycled after use. However, if it is produced from virgin wood or not recycled, it can have a negative impact on the environment. Avoiding the use of wood is not the way to protect forests in the...

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collection of printed and email marketing communications.
collection of printed and email marketing communications.

How to Start an Email Drip Campaign

FSSI logo Kelly McConville on October 10, 2017

Getting Started with Email Drip Marketing Campaigns? In Part 1 of this two-part blog series, we explored why an email drip campaign is a great addition to your company’s current content marketing strategy. In Part 2, we will focus on how to set up your email drip marketing and choose an email drip marketing software...

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cut down trees.
cut down trees.

Is The Paper and Packaging Industry Destroying Forests? – Myth Vs. Fact

FSSI logo Kelly McConville on August 16, 2017

Is Paper Use Really Bad for the Environment and is it Destroying our Forests? Myth Vs. Fact Blog Series Part 1/8 We all want to be environmentally sensitive, and yet there are some myths that have grown up like bacteria in a broken refrigerator that have given print and mail a bad smell. We’d like to wipe those...

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computer with a faucet connected to it being turned on.
computer with a faucet connected to it being turned on.

Email Drip Marketing: Enhance Lead Nurturing and Customer Engagement

FSSI logo Kelly McConville on June 8, 2017

What is Email Drip Marketing? An email drip campaign is a part of marketing automation. It is executed through the delivery of scheduled marketing emails. Manually connecting with every lead and customer can be daunting and extremely time-consuming. Automated emails are much more efficient and cost-effective. The...

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person with robot arms in the background.
person with robot arms in the background.

Marketing Automation: Increase Your Lead Generation

FSSI logo Kelly McConville on May 2, 2017

What is Marketing Automation? Marketing automation is a fully integrated software technology that marketers use to streamline and systemize complex marketing systems. Marketing automation software helps by automating repetitive tasks and opens your marketing campaign up to multiple communication channels. As a...

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high volume commercial printer.
high volume commercial printer.

Benefits of Outsourcing Print and Mail – Reduce Costs, Risks, Increase Efficiency

FSSI logo Kelly McConville on April 21, 2017

Benefits of Outsourced Print and Mail Services There are many benefits to print outsourcing. But first of all, we need to define the term print outsourcing. Outsourcing printing is when all printing, mailing, document management, multichannel delivery, and even marketing is handled by a third-party company. Businesses...

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person holding a letter with different faces in the background.
person holding a letter with different faces in the background.

Increase Your Response Rate and Reach with Direct Mail

FSSI logo Kelly McConville on April 13, 2017

Direct Mail Marketing: Improve Response Rate and ROI By turning your back on direct mail, you could be ignoring a valuable revenue stream for your company. According to research by the Direct Mail Marketing Association in its 2015 report, direct response is seven times more effective than all digital channels combined....

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