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What is Paper’s True Carbon Footprint? – Myth vs. Fact
on December 20, 2017
Myth vs. Fact: What is Paper's True Carbon Footprint? Do you feel guilty when you ask your bank for paper statements and not just eDelivery? Electronic banking helps banks save money on printing, mailing, and postage. However, don’t confuse their paperless marketing with environmental awareness. The fact is,...
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Is Paper a Renewable Resource? – Myth vs. Fact
on October 17, 2017
Is Paper a Sustainable Resource? Paper can be a sustainable resource if it is produced from responsibly managed forests and recycled after use. However, if it is produced from virgin wood or not recycled, it can have a negative impact on the environment. Avoiding the use of wood is not the way to protect forests in the...
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How to Start an Email Drip Campaign
on October 10, 2017
Getting Started with Email Drip Marketing Campaigns? In Part 1 of this two-part blog series, we explored why an email drip campaign is a great addition to your company’s current content marketing strategy. In Part 2, we will focus on how to set up your email drip marketing and choose an email drip marketing software...
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Is The Paper and Packaging Industry Destroying Forests? – Myth Vs. Fact
on August 16, 2017
Is Paper Use Really Bad for the Environment and is it Destroying our Forests? Myth Vs. Fact Blog Series Part 1/8 We all want to be environmentally sensitive, and yet there are some myths that have grown up like bacteria in a broken refrigerator that have given print and mail a bad smell. We’d like to wipe those...
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Email Drip Marketing: Enhance Lead Nurturing and Customer Engagement
on June 8, 2017
What is Email Drip Marketing? An email drip campaign is a part of marketing automation. It is executed through the delivery of scheduled marketing emails. Manually connecting with every lead and customer can be daunting and extremely time-consuming. Automated emails are much more efficient and cost-effective. The...
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Marketing Automation: Increase Your Lead Generation
on May 2, 2017
What is Marketing Automation? Marketing automation is a fully integrated software technology that marketers use to streamline and systemize complex marketing systems. Marketing automation software helps by automating repetitive tasks and opens your marketing campaign up to multiple communication channels. As a...
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Benefits of Outsourcing Print and Mail – Reduce Costs, Risks, Increase Efficiency
on April 21, 2017
Benefits of Outsourced Print and Mail Services There are many benefits to print outsourcing. But first of all, we need to define the term print outsourcing. Outsourcing printing is when all printing, mailing, document management, multichannel delivery, and even marketing is handled by a third-party company. Businesses...
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Increase Your Response Rate and Reach with Direct Mail
on April 13, 2017
Direct Mail Marketing: Improve Response Rate and ROI By turning your back on direct mail, you could be ignoring a valuable revenue stream for your company. According to research by the Direct Mail Marketing Association in its 2015 report, direct response is seven times more effective than all digital channels combined....