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FSSI Marketing

How to Improve Address Quality in Mailing Campaigns Improve the efficiency of your mail campaigns and maximize your marketing strategies by effectively cleansing your customer mailing database. According to an Experian Data Quality survey, over 32% of address data is inaccurate. This makes it crucial to address this...

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FSSI Marketing

Gas, electric, water, cable, waste management and more – almost every resident uses these utilities and subsequently needs to pay their bills. These utility billing statements provide a unique opportunity to communicate with this dedicated audience, from providing payment due and account information to including...

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FSSI Marketing

Have you been researching ways to improve your business? Or simply looking into different methods of increasing productivity? If you answered “yes” to either question, this guide can help. The backbone of every successful company relies on an efficient workforce, which includes everyone from senior management to...

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FSSI Marketing

5 Tips to Enhance Your Credit Union’s Social Media Marketing Strategy Now is the time to bring your credit union’s social strategy front and center. According to a recent Nielson study, social media usage has substantially increased during the coronavirus pandemic. In addition to having more eyes on the web than...

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FSSI Marketing

How Does the Pantone Color of the Year Affect Marketing Trends? Pantone revolutionized the printing industry by creating its Pantone Matching System (PMS). PMS is a patented numbering system assigned to chips of color and designed to provide consistent and accurate color in production, regardless of the printing...

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FSSI Marketing

Choosing the best print vendor is about more than securing the lowest price. For B2B organizations, the right partner needs to deliver consistent print quality, dependable turnaround times, secure data handling, and the capacity to support high-volume production without disrupting operations. If you are evaluating print...

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FSSI Marketing

What is a Virtual Event? A virtual event is an online gathering that happens on the web. The host and attendees join remotely from anywhere on the globe, enabling large groups of people to easily attend. Typically, virtual events are less of a hassle to host and a more cost-effective option, but like face-to-face...

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FSSI Marketing

Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business. They offer the opportunity to regularly communicate with your customers. Whether you produce your monthly transactional statements in-house or work with an outsourcing print-mail vendor like FSSI,...

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