Blog

examples of good and bad document design.
examples of good and bad document design.

How Can Poor Document Design Negatively Impact a Business

FSSI logo Kelly McConville on March 3, 2017

The Importance of Customer Document Design in Effective Communications The old saying goes that you only get one chance to make a first impression and that is so true when marketing to consumers. Using outdated design strategies and layouts for your client communications could be costing your company valuable...

Read full article

person looking on print color swatches.
person looking on print color swatches.

Achieving Brand Consistency Through Color Management

FSSI logo Kelly McConville on February 23, 2017

See the new updated version of this post here, Brand Consistency and Color Management What Is Color Management? How Can it Affect Brand Recognition? Color management is the process of controlling color production and quality. This occurs when reproducing color on various devices and across different media....

Read full article

examples of certified mail.
examples of certified mail.

Certified Mail: A Comprehensive Guide

FSSI logo Kelly McConville on February 14, 2017

What is Certified Mail? How Can Businesses Leverage the Benefits? In today's fast-paced digital era, where communication is predominantly conducted through emails, messaging apps, and online platforms, the value of physical mail may sometimes be overlooked. However, there are situations where the importance of...

Read full article

graphical depiction of different sales channels.
graphical depiction of different sales channels.

How to Achieve Multichannel Brand Consistency and Seamless Customer Experience

FSSI logo Kelly McConville on February 4, 2017

How to Create a Seamless Omnichannel Customer Experience? The significance of eCommerce has grown significantly in recent years. Nowadays, consumers expect more than just basic information when they visit a company's website. They desire an experience that mirrors the level of service they receive in physical stores....

Read full article

Megaphone with different personalized messages coming out.
Megaphone with different personalized messages coming out.

Personalized Marketing: The Road Less Traveled

FSSI logo Kelly McConville on January 28, 2017

The Benefits of Personalized Marketing for the Financial Services Industry Personalized marketing is a form of target marketing that creates messages for individual customers. In many cases, personalization is run through an automated method that uses computer software to mine data and makes client-centric...

Read full article

wallet crossed out with a phone replacing it.
wallet crossed out with a phone replacing it.

Mobile Wallets Leave Traditional Wallets in the Past

FSSI logo Kelly McConville on January 20, 2017

How Mobile Wallets are Changing the Way We Handle Payments? In a story published in May 2014, the Washington Post reported that eight in ten people carried less than $50 in their wallets. In the months since then, there’s a good chance that statistic has increased to nine in ten. Most people carry wallets to keep...

Read full article

a person looking at a phone.
a person looking at a phone.

How to Create a Seamless Customer Experience Using Omnichannel?

FSSI logo Kelly McConville on September 29, 2015

Omnichannel Strategies for your Customer Experience Customer experience marketing ensures that current or potential customers enjoy the same experience no matter how or where they encounter a particular company. Whether it’s sales, maintenance, management, or other departments and personnel for virtually any...

Read full article

variety of examples of customer documents.
variety of examples of customer documents.

Document Design Strategies for Millennials

FSSI logo Kelly McConville on September 2, 2015

Millennial Marketing Millennials have tremendous purchasing power and matter to your future growth. Ignoring this growing demographic's need for ease, simplicity, and convenience could cost you dearly. Marketing to millennials can be tough, but we will discuss how to use document redesign strategies to better engage...

Read full article