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What is Paper’s True Carbon Footprint? – Myth vs. Fact
on December 20, 2017
What is the carbon footprint of paper use? Do you feel guilty when you ask your bank for paper statements and not just eDelivery? Electronic banking helps banks save money on printing, mailing, and postage. However, don’t confuse their paperless marketing with environmental awareness. The fact is, most...
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Is Paper a Renewable Resource? – Myth vs. Fact
on October 17, 2017
Is Paper a Sustainable Resource? Paper can be a sustainable resource if it is produced from responsibly managed forests and recycled after use. However, if it is produced from virgin wood or not recycled, it can have a negative impact on the environment. Avoiding the use of wood is not the way to protect forests in the...
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Creating a Successful Email Drip Marketing Campaign
on October 10, 2017
How to Start and Email Drip Campaign In Part 1 of this two-part blog series, we explored why an email drip campaign is a great addition to your company’s current content marketing strategy. In Part 2, we will focus on how to set up your email drip marketing and choose an email drip marketing software application that...
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Is The Paper and Packaging Industry Destroying Forests? – Myth Vs. Fact
on August 16, 2017
Is Paper Use Really Bad for the Environment and is it Destroying our Forests? Myth Vs. Fact Blog Series Part 1/8 We all want to be environmentally sensitive, and yet there are some myths that have grown up like bacteria in a broken refrigerator that have given print and mail a bad smell. We’d like to wipe those...
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Maximizing Customer Engagement with Email Drip Campaigns
on June 8, 2017
What is Email Drip Marketing? An email drip campaign is a part of marketing automation. It is executed through the delivery of scheduled marketing emails. Manually connecting with every lead and customer can be daunting and extremely time-consuming. Automated emails are much more efficient and cost-effective. The...
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Marketing Automation Software to Enhance Your Campaigns
on May 2, 2017
In today's fast-paced digital world, marketing automation has become an essential tool for businesses to streamline their marketing efforts, increase efficiency, and generate more leads. By automating repetitive tasks and leveraging multiple communication channels, marketing automation software empowers marketers to focus...
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Social Media Marketing: Boost Customer Engagement
on April 6, 2017
Using Social Media Marketing to Boost Customer Engagement Social media marketing, when utilized properly is a great strategy for building engagement with your consumers. Social media has evolved drastically over the last couple of years. One thing about social media marketing that will never change is the best way to...
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Understanding Customer Analytics: Predictive Insights for Success
on March 20, 2017
How to Use Data-Driven Analytics to Predict Customer Behavior? Ever found yourself wishing you had a crystal ball to know exactly what your significant other wanted on a special occasion? Well, while we can't offer you a mystical solution, we can introduce you to the wonders of customer analytics. By diving into the...