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3 dimensional direct mail examples.
3 dimensional direct mail examples.

What is USPS Dimensional Mail and How Can you Benefit?

FSSI logo Kelly McConville on June 24, 2015

USPS 3D Mail Innovations: Direct Mail Dimensional mailers are not flat like other traditional mail pieces. Dimensional mail shapes include tubes, boxes, spheres, and other unique formats. This type of mail has much higher response rates compared to traditional mailing. Taking advantage of the creative use of...

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person adding checkmarks to a checklist.
person adding checkmarks to a checklist.

Getting More Business Value out of Transactional Customer Documents

FSSI logo Kelly McConville on May 26, 2015

Document Value Checklist: Turn Paper into Gold In an earlier post, we explained that even a transactional customer document can have way more value to your business than most think. A bank statement, invoice, bill, or regulatory document can become a valuable touchpoint to interact with your customers. We mentioned how...

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color swatches.
color swatches.

5 Things to Consider Before Moving to Full-Color Digital Printing

FSSI logo Kelly McConville on April 20, 2015

Is Digital Color the Right Choice for your Business? If recent trends are any indicator, high-volume statement mailers will soon consider moving from black-ink on white-paper customer documents to those that incorporate inkjet digital color. Studies suggest that the business advantages, including greater engagement,...

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a head with lots of colored arrows coming out of it.
a head with lots of colored arrows coming out of it.

How to Select the Right Colors to Match your Campaign Objectives

FSSI logo Kelly McConville on March 9, 2015

Why Job Appropriate Color is Just Enough  We, humans, are a highly visual bunch.  How else can you explain why our species collectively consumes hundreds of millions of hours of visual content each day, including TV, movies and of course online video. Globally, we support each other’s visual Jonesing by...

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3 dimensional blocks building out the word brand.
3 dimensional blocks building out the word brand.

4 Effective Direct Mail Strategies to Build your Brand

FSSI logo Kelly McConville on January 15, 2015

New Direct Mail Technology and Techniques There are huge ROI benefits to making your direct mail more helpful and engaging. Whether they take the form of greater brand awareness, deeper customer connections, higher response rates, or good old postal discounts. We are going to review some strategies to improve your...

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