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Megaphone with different personalized messages coming out.
Megaphone with different personalized messages coming out.

Personalized Marketing: The Road Less Traveled

FSSI logo Kelly McConville on January 28, 2017

The Benefits of Personalized Marketing for the Financial Services Industry Personalized marketing is a form of target marketing that creates messages for individual customers. In many cases, personalization is run through an automated method that uses computer software to mine data and makes client-centric...

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wallet crossed out with a phone replacing it.
wallet crossed out with a phone replacing it.

Mobile Wallets Leave Traditional Wallets in the Past

FSSI logo Kelly McConville on January 20, 2017

How Mobile Wallets are Changing the Way We Handle Payments? In a story published in May 2014, the Washington Post reported that eight in ten people carried less than $50 in their wallets. In the months since then, there’s a good chance that statistic has increased to nine in ten. Most people carry wallets to keep...

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a person looking at a phone.
a person looking at a phone.

How to Create a Seamless Customer Experience Using Omnichannel?

FSSI logo Kelly McConville on September 29, 2015

Omnichannel Strategies for your Customer Experience Customer experience marketing ensures that current or potential customers enjoy the same experience no matter how or where they encounter a particular company. Whether it’s sales, maintenance, management, or other departments and personnel for virtually any...

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variety of examples of customer documents.
variety of examples of customer documents.

Document Design Strategies for Millennials

FSSI logo Kelly McConville on September 2, 2015

Millennial Marketing Millennials have tremendous purchasing power and matter to your future growth. Ignoring this growing demographic's need for ease, simplicity, and convenience could cost you dearly. Marketing to millennials can be tough, but we will discuss how to use document redesign strategies to better engage...

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3 dimensional direct mail examples.
3 dimensional direct mail examples.

What is USPS Dimensional Mail and How Can you Benefit?

FSSI logo Kelly McConville on June 24, 2015

USPS 3D Mail Innovations: Direct Mail Dimensional mailers are not flat like other traditional mail pieces. Dimensional mail shapes include tubes, boxes, spheres, and other unique formats. This type of mail has much higher response rates compared to traditional mailing. Taking advantage of the creative use of...

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person adding checkmarks to a checklist.
person adding checkmarks to a checklist.

Getting More Business Value out of Transactional Customer Documents

FSSI logo Kelly McConville on May 26, 2015

Improve the Impact of Transactional Customer Documents In an earlier post, we explained that even a transactional customer document can have way more value to your business than most think. A bank statement, invoice, bill, or regulatory document can become a valuable touchpoint to interact with your customers. We...

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color swatches.
color swatches.

The Benefits of Digital Printing: 5 Criteria to Consider

FSSI logo Kelly McConville on April 20, 2015

Can my Business Benefit from Digital Color Printing? If recent trends are any indicator, high-volume statement mailers will soon consider moving from black-ink on white-paper customer documents to those that incorporate inkjet digital color. Studies suggest that the business advantages, including greater engagement,...

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a head with lots of colored arrows coming out of it.
a head with lots of colored arrows coming out of it.

How to Select the Right Colors to Match your Campaign Objectives

FSSI logo Kelly McConville on March 9, 2015

We, humans, are a highly visual bunch.  How else can you explain why our species collectively consumes hundreds of millions of hours of visual content each day, including TV, movies and of course online video. Globally, we support each other’s visual Jonesing by uploading more than 300 hours of video per minute...

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