Blog
Read
Article
Personalized Marketing: The Road Less Traveled
on January 28, 2017
The Benefits of Personalized Marketing for the Financial Services Industry Personalized marketing is a form of target marketing that creates messages for individual customers. In many cases, personalization is run through an automated method that uses computer software to mine data and makes client-centric...
Read
Article
Mobile Wallets Leave Traditional Wallets in the Past
on January 20, 2017
How Mobile Wallets are Changing the Way We Handle Payments? In a story published in May 2014, the Washington Post reported that eight in ten people carried less than $50 in their wallets. In the months since then, there’s a good chance that statistic has increased to nine in ten. Most people carry wallets to keep...
Read
Article
How to Create a Seamless Customer Experience Using Omnichannel?
on September 29, 2015
Omnichannel Strategies for your Customer Experience Customer experience marketing ensures that current or potential customers enjoy the same experience no matter how or where they encounter a particular company. Whether it’s sales, maintenance, management, or other departments and personnel for virtually any...
Read
Article
Document Design Strategies for Millennials
on September 2, 2015
Millennial Marketing Millennials have tremendous purchasing power and matter to your future growth. Ignoring this growing demographic's need for ease, simplicity, and convenience could cost you dearly. Marketing to millennials can be tough, but we will discuss how to use document redesign strategies to better engage...
Read
Article
What is USPS Dimensional Mail and How Can you Benefit?
on June 24, 2015
USPS 3D Mail Innovations: Direct Mail Dimensional mailers are not flat like other traditional mail pieces. Dimensional mail shapes include tubes, boxes, spheres, and other unique formats. This type of mail has much higher response rates compared to traditional mailing. Taking advantage of the creative use of...
Read
Article
Getting More Business Value out of Transactional Customer Documents
on May 26, 2015
Improve the Impact of Transactional Customer Documents In an earlier post, we explained that even a transactional customer document can have way more value to your business than most think. A bank statement, invoice, bill, or regulatory document can become a valuable touchpoint to interact with your customers. We...
Read
Article
The Benefits of Digital Printing: 5 Criteria to Consider
on April 20, 2015
Can my Business Benefit from Digital Color Printing? If recent trends are any indicator, high-volume statement mailers will soon consider moving from black-ink on white-paper customer documents to those that incorporate inkjet digital color. Studies suggest that the business advantages, including greater engagement,...
Read
Article
How to Select the Right Colors to Match your Campaign Objectives
on March 9, 2015
We, humans, are a highly visual bunch. How else can you explain why our species collectively consumes hundreds of millions of hours of visual content each day, including TV, movies and of course online video. Globally, we support each other’s visual Jonesing by uploading more than 300 hours of video per minute...