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The Ultimate Guide to Millennial Marketing
on March 10, 2017
Reaching Millennials and Gen Z: The Power of Direct Mail In the ever-evolving world of marketing, businesses must adapt their strategies to cater to the unique preferences and behaviors of different generations. Millennials, aged 18 to 34, and Generation Z, the generation following them, present both challenges and...
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Document Design: Key Principles and Best Practices
on March 3, 2017
The Importance of Customer Document Design in Effective Communications The old saying goes that you only get one chance to make a first impression and that is so true when marketing to consumers. Using outdated design strategies and layouts for your client communications could be costing your company valuable...
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Achieving Brand Consistency Through Color Management
on February 23, 2017
See the new updated version of this post here, Brand Consistency and Color Management What Is Color Management? How Can it Affect Brand Recognition? Color management is the process of controlling color production and quality. This occurs when reproducing color on various devices and across different media....
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Create a Seamless Customer Experience to Achieve Multichannel Brand Consistency
on February 4, 2017
The significance of eCommerce has grown significantly in recent years. Nowadays, consumers expect more than just basic information when they visit a company's website. They desire an experience that mirrors the level of service they receive in physical stores. To meet these expectations, businesses must strive to create a...
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Personalized Marketing: The Road Less Traveled
on January 28, 2017
The Benefits of Personalized Marketing for the Financial Services Industry Personalized marketing is a form of target marketing that creates messages for individual customers. In many cases, personalization is run through an automated method that uses computer software to mine data and makes client-centric...
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The Future Of Payment Processing: Exploring the Benefits of Mobile Wallets
on January 20, 2017
How Digital Wallets are Changing the Way We Handle Payment Processing? In a story published in May 2014, the Washington Post reported that eight in ten people carried less than $50 in their wallets. In the months since then, there’s a good chance that statistic has increased to nine in ten. Most people carry wallets...
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How to Create a Seamless Customer Experience Using Omnichannel?
on September 29, 2015
Omnichannel Strategies for your Customer Experience Customer experience marketing ensures that current or potential customers enjoy the same experience no matter how or where they encounter a particular company. Whether it’s sales, maintenance, management, or other departments and personnel for virtually any...