Blog
Read
Article
Get More Out of Your Transactional Customer Documents
on May 26, 2015
Improve the Impact of Transactional Customer Statements In an earlier post, we explained that even a transactional customer document can have way more value to your business than most think. A bank statement, invoice, bill, or regulatory document can become a valuable touchpoint to interact with your customers. We...
Read
Article
The Benefits of Digital Printing: 5 Criteria to Consider
on April 20, 2015
Can my Business Benefit from Digital Color Printing? If recent trends are any indicator, high-volume statement mailers will soon consider moving from black-ink on white-paper customer documents to those that incorporate inkjet digital color. Studies suggest that the business advantages, including greater engagement,...
Read
Article
How to Select the Right Colors to Match your Campaign Objectives
on March 9, 2015
We, humans, are a highly visual bunch. How else can you explain why our species collectively consumes hundreds of millions of hours of visual content each day, including TV, movies and of course online video. Globally, we support each other’s visual Jonesing by uploading more than 300 hours of video per minute...
Read
Article
4 Effective Direct Mail Strategies to Build your Brand
on January 15, 2015
New Direct Mail Technology and Techniques There are huge ROI benefits to making your direct mail more helpful and engaging. Whether they take the form of greater brand awareness, deeper customer connections, higher response rates, or good old postal discounts. We are going to review some strategies to improve your...