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examples of good and bad document design.
examples of good and bad document design.

Document Design: Key Principles and Best Practices

FSSI logo FSSI on March 3, 2017

The Importance of Customer Document Design in Effective Communications The old saying goes that you only get one chance to make a first impression and that is so true when marketing to consumers. Using outdated design strategies and layouts for your client communications could be costing your company valuable...

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person looking on print color swatches.
person looking on print color swatches.

Achieving Brand Consistency Through Color Management

FSSI logo FSSI on February 23, 2017

See the new updated version of this post here, Brand Consistency and Color Management What Is Color Management? How Can it Affect Brand Recognition? Color management is the process of controlling color production and quality. This occurs when reproducing color on various devices and across different media....

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graphical depiction of different sales channels.
graphical depiction of different sales channels.

Create a Seamless Customer Experience to Achieve Multichannel Brand Consistency

FSSI logo FSSI on February 4, 2017

The significance of eCommerce has grown significantly in recent years. Nowadays, consumers expect more than just basic information when they visit a company's website. They desire an experience that mirrors the level of service they receive in physical stores. To meet these expectations, businesses must strive to create a...

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Megaphone with different personalized messages coming out.
Megaphone with different personalized messages coming out.

Personalized Marketing: The Road Less Traveled

FSSI logo FSSI on January 28, 2017

The Benefits of Personalized Marketing for the Financial Services Industry Personalized marketing is a form of target marketing that creates messages for individual customers. In many cases, personalization is run through an automated method that uses computer software to mine data and makes client-centric...

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wallet crossed out with a phone replacing it.
wallet crossed out with a phone replacing it.

The Future Of Payment Processing: Exploring the Benefits of Mobile Wallets

FSSI logo FSSI on January 20, 2017

How Digital Wallets are Changing the Way We Handle Payment Processing? In a story published in May 2014, the Washington Post reported that eight in ten people carried less than $50 in their wallets. In the months since then, there’s a good chance that statistic has increased to nine in ten. Most people carry wallets...

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a person looking at a phone.
a person looking at a phone.

How to Create a Seamless Customer Experience Using Omnichannel?

FSSI logo FSSI on September 29, 2015

Omnichannel Strategies for your Customer Experience Customer experience marketing ensures that current or potential customers enjoy the same experience no matter how or where they encounter a particular company. Whether it’s sales, maintenance, management, or other departments and personnel for virtually any...

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