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Image: Myths Vs. Facts – The Paper and Packaging Industry is Destroying Forests

Myths Vs. Facts – The Paper and Packaging Industry is Destroying Forests

You are reading part 1 of 8 of the Myths Vs. Facts About Paper, Printing, and the Environment series. We all want to be environmentally sensitive, and yet there are some myths that have grown up like bacteria in a broken refrigerator that have given print and mail a bad smell. We’d like to wipe those... Read More »

Posted August 16, 2017 in Industry News, Marketing, Uncategorized.

Image: Enhance Lead Nurturing and Customer Engagement with an Email Drip Campaign (Part 1 of 2)

Enhance Lead Nurturing and Customer Engagement with an Email Drip Campaign (Part 1 of 2)

Wouldn’t it be wonderful to give every prospect or customer the individualized attention they deserve? Adding an email drip campaign to your current marketing strategy will allow your company to give the luxury of individual care while expanding your reach and improving customer engagement. The best part... Read More »

Posted June 08, 2017 in Branding, Customer Engagement, Marketing.

Image: Increase Your Lead Generation with Marketing Automation

Increase Your Lead Generation with Marketing Automation

Automation software is a necessary tool that will help your company’s marketing strategy remain competitive. Companies that haven’t implemented marketing automation into their marketing strategies are quickly getting left behind by companies that have their resources freed up to focus on their message... Read More »

Posted May 02, 2017 in Industry News, Marketing.

Image: Benefits of Outsourcing Your Print and Mail Jobs – Reduced Costs, Reduced Risks, Increased Efficiency

Benefits of Outsourcing Your Print and Mail Jobs – Reduced Costs, Reduced Risks, Increased Efficiency

Businesses in nearly every industry work hard to increase profits. They can do this in a number of ways. In addition to increasing their customer base, most businesses focus on reducing costs, reducing risks, or increasing efficiency. One proven method for accomplishing all three is to outsource high-volume... Read More »

Posted April 21, 2017 in Industry News, Marketing.

Image: Increase Your Response Rate and Reach with Direct Mail

Increase Your Response Rate and Reach with Direct Mail

By turning your back on direct mail you could be ignoring a valuable revenue stream for your company. According to research by the Direct Marketing Association in its 2015 report, direct mail is seven times more effective than all digital channels combined. It is also one of the most profitable ways to reach... Read More »

Posted April 13, 2017 in Industry News, Marketing.