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Image: Brand Consistency Through Color Management

Brand Consistency Through Color Management

The most successful companies understand that an easily identifiable brand is their superpower. It’s what sets them apart from their competition. Color consistency is crucial to brand identification and your brand should be unchanging no matter where and how you use it. Colors can change drastically when... Read More »

Posted July 07, 2021 in Branding, Color Psychology, Printing.

Image: 3 Design Tips for Enhancing Financial Statements for Increased Engagement

3 Design Tips for Enhancing Financial Statements for Increased Engagement

Improve Customer Relationships with Well-Designed Documents Many companies still haven't realized just how valuable well-designed transactional documents are to their business strategy. Creating engaging financial statements and invoices expands brand awareness, nurtures customer relationships and... Read More »

Posted May 05, 2021 in Banks and Credit Unions, Billing and Payments, Color Psychology, Customer Experience and Engagement, Document Design, How-to Guides.

Image: Improve Customer Engagement with Strategically-Designed Utility Bills

Improve Customer Engagement with Strategically-Designed Utility Bills

Gas, electric, water, cable, waste management and more – almost every resident uses these utilities and subsequently needs to pay their bills. These utility bills or statements provide a unique opportunity to communicate with this dedicated audience, from providing payment due and account information to... Read More »

Posted December 12, 2020 in Billing and Payments, Business Process Improvement, Document Design, Marketing Strategies.

Image: The Marketing Effects of Pantone’s Color of The Year

The Marketing Effects of Pantone’s Color of The Year

Pantone Color of the Year 2020 Pantone LLC was founded in 1962 but didn’t become a household name until debuting its famous superlative in 2000, “Pantone Color of the Year.” According to Leatrice Eiseman, the executive director of the Pantone Color Institute, common reactions to the company’s... Read More »

Posted June 06, 2020 in Branding, Color Psychology, Marketing Strategies.

Image: Increase ROI with Well-Designed Customer Documents

Increase ROI with Well-Designed Customer Documents

Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business. They offer the opportunity to regularly communicate with your customers. Whether you produce your monthly transactional statements in-house or work with an outsourcing print-mail vendor... Read More »

Posted April 04, 2020 in Customer Experience and Engagement, Document Design, How-to Guides.