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Understanding Customer Analytics: Predictive Insights for Success
on March 20, 2017
How to Use Data-Driven Analytics to Predict Customer Behavior? Ever found yourself wishing you had a crystal ball to know exactly what your significant other wanted on a special occasion? Well, while we can't offer you a mystical solution, we can introduce you to the wonders of customer analytics. By diving into the...
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The Ultimate Guide to Millennial Marketing
on March 10, 2017
Reaching Millennials and Gen Z: The Power of Direct Mail In the ever-evolving world of marketing, businesses must adapt their strategies to cater to the unique preferences and behaviors of different generations. Millennials, aged 18 to 34, and Generation Z, the generation following them, present both challenges and...
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Transactional Document Design Best Practices
on March 3, 2017
First impressions are critical, especially in transactional customer communications. Presenting your client communications with dated design strategies and layouts could mean lost business opportunities for your company. Consider updating the appearance of your company’s documents, much like you would your...
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Achieving Brand Consistency Through Color Management
on February 23, 2017
See the new updated version of this post here, Brand Consistency and Color Management What Is Color Management? How Can it Affect Brand Recognition? Color management is the process of controlling color production and quality. This occurs when reproducing color on various devices and across different media....
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Create a Seamless Customer Experience to Achieve Multichannel Brand Consistency
on February 4, 2017
The significance of e-commerce has grown significantly in recent years. Nowadays, consumers expect more than just basic information when they visit a company's website. They desire an experience that mirrors the level of service they receive in physical stores. To meet these expectations, businesses must strive to create...
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Personalized Marketing: The Road Less Traveled
on January 28, 2017
The Benefits of Personalized Marketing for the Financial Services Industry Personalized marketing is a form of target marketing that creates messages for individual customers. In many cases, personalization is run through an automated method that uses computer software to mine data and make client-centric...
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The Future Of Payment Processing: Exploring the Benefits of Mobile Wallets
on January 20, 2017
How Digital Wallets are Changing the Way We Handle Payment Processing? The Washington Post reported that eight in ten people carried less than $50 in their wallets. In the months since then, there’s a good chance that statistic has increased to nine out of ten. Most people carry wallets to keep their credit cards,...
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How to Create a Seamless Customer Experience Using Omnichannel?
on September 29, 2015
Omnichannel Strategies for your Customer Experience Customer experience marketing ensures that current or potential customers enjoy the same experience no matter how or where they encounter a particular company. Whether it’s sales, maintenance, management, or other departments and personnel for virtually any...