“Postage” Tag
Dimensional Mailers: Taking Direct Mail to the Next Level
on March 21, 2024
USPS 3D Mail Innovations: Direct Mail Dimensional mailers are not flat like other traditional mail pieces. Dimensional mail shapes include tubes, boxes, spheres, and other unique formats. This type of mail has much higher response rates compared to traditional mailing. Taking advantage of the creative use of...
Is Your Company Getting the Most Out of Certified Mail?
on February 21, 2024
Any company that has mailed even a single letter has probably heard of certified mail. But there is a lot more that goes into Certified Mail than it appears on the surface. We put together a quick guide to help you get the most out of Certified Mail. USPS Certified Mail is one of the USPS's useful tools. We will...
4 Effective Direct Mail Strategies to Build your Brand
on January 15, 2024
New Direct Mail Technology and Techniques There are huge ROI benefits to making your direct mail more helpful and engaging. Whether they take the form of greater brand awareness, deeper customer connections, higher response rates, or good old postal discounts. We are going to review some strategies to...
Postal Optimization Guide: How to Reduce Postage Costs
on January 10, 2024
How to Optimize Your Mailing Practices and Lower Your Postal Rates In an era of fluctuating operational costs, mastering your mailing practices to lower postal rates isn't just smart, it's essential. As a business that relies on mail, your goal is to achieve the lowest possible postage rates without...
Why Are Paper Prices Going Up? Here’s Why Paper Costs So Much
on November 21, 2023
The Effect of Higher Paper Prices on the Print Industry In the last few years, there has been a combination of factors leading to paper price increases. With a combination of price hikes, increased demand, availability issues, and other related factors, the following dynamics are responsible for the recent...
Address Cleansing and USPS Mailer Scorecard Guide
on January 11, 2021
How to Improve Address Quality in Mailing Campaigns Improve the efficiency of your mail campaigns and maximize your marketing strategies by effectively cleansing your customer mailing database. According to an Experian Data Quality survey, over 32% of address data is inaccurate, making it crucial to address...
How to Choose the Best Print and Mail Vendor?
on May 29, 2020
Are you considering transitioning to outsourcing your company's high-volume print and mail jobs, but uncertain about choosing the right service provider? Not all print and mail vendors are equal. Each business faces unique challenges, expectations, and regulatory requirements in communicating with customers...
The Advantages of Working with a HIPAA Compliant Print and Mail Vendor
on November 27, 2019
The proper handling of Protected Health Information (PHI) is critically important. For healthcare providers and insurance companies, managing HIPAA regulations for patient communications, including protecting PHI in print and mail, can be a substantial task. A sound strategy for achieving compliance and...