“Customer Service” Tag

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Improve CX in 2022 with an Effective Customer-Focused Marketing Strategy

FSSI logo Michael Ouellet on January 27, 2022

Effective Customer-Focused Marketing Optimizes CX Nobody wants to do business with a company that offers an unsatisfactory customer experience (CX). Bad impressions throughout the customer journey have a huge impact on future purchases and behaviors – even more than the price or the product. In this...

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Address Cleansing and the USPS Mailer Scorecard

FSSI logo Michael Ouellet on January 11, 2021

The beginning of a new year is the perfect time to optimize your marketing strategies. One of the most beneficial ways to do this is by address cleansing your customer mailing database. According to an Experian Data Quality survey, over 32% of address data that businesses have is inaccurate. This incorrect...

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Ways to Improve Business Efficiency

FSSI logo Michael Ouellet on October 21, 2020

Have you been researching ways to improve your business? Or simply looking into different methods of increasing productivity? If you answered “yes” to either question, continue reading. The backbone of every successful company relies on an efficient workforce, which includes everyone from senior...

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Improve Your Customer Service By Adding SMS Text Messages

FSSI logo Michael Ouellet on March 20, 2020

SMS Text Messages Text messaging is one of the most innovative forms of communication developed in the Digital Age – instantly putting information into people’s hands. And It’s quickly becoming a valuable tool for businesses, with 78% of consumers saying that text messages are the fastest way to reach...

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Benefits of Outsourcing Print and Mail for the Insurance Industry

FSSI logo Kelly McConville on October 22, 2018

How Can Outsourcing Benefit the Insurance Industry? Managing the myriad of policyholder documents involved in the insurance industry is no easy task. Many growing insurance companies are still printing their policyholder information in-house. While this method may seem more cost-efficient, in-house document...

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Pay Via Text: The Future of Mobile Payments for the Finance Industry

FSSI logo Kelly McConville on June 8, 2018

How Do Text Message Payments Work? Text message payments are a straightforward process. The customer can pay by text message by sending a text message from their mobile phone to a number, known as a short code, assigned to your business. The payment is then added to the customer’s monthly phone bill or...

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Benefits of Marketing Automation for Banks and Credit Unions?

FSSI logo Kelly McConville on April 19, 2018

Marketing Automation for Banks and Credit Unions Engaging banking customers has become increasingly difficult in the last couple of years. The traditional marketing funnel of mass media advertising to a broad audience is long gone. The rise of new platforms such as Netflix, Facebook, and Instagram has only...

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Consumers Expect a Seamless Customer Experience from Site to Store

FSSI logo Kelly McConville on February 4, 2017

How to Create a Seamless Omnichannel Customer Experience? The importance of eCommerce has grown substantially over the last decade. Consumers no longer use company websites solely to find basic information. Information such as hours of operation, contact information or a description of products or services....

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