“Document Design” Category

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Is Poor Customer Document Design Hurting Your Company’s Business?

FSSI logo Kelly McConville on March 3, 2017

The Importance of Customer Document Design in Effective Communications The old saying goes that you only get one chance to make a first impression and that is so true when marketing to consumers. Using outdated design strategies and layouts for your client communications could be costing your company valuable...

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Achieving Brand Consistency Through Color Management

FSSI logo Kelly McConville on February 23, 2017

See the new updated version of this post here, Brand Consistency and Color Management What Is Color Management? How Can it Affect Brand Recognition? Color management is the process of controlling color production and quality. This occurs when reproducing color on various devices and across different...

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Document Design Strategies for Millennials

FSSI logo Kelly McConville on September 2, 2015

Millennial Marketing Millennials have tremendous purchasing power and matter to your future growth. Ignoring this growing demographic's need for ease, simplicity, and convenience could cost you dearly. Marketing to millennials can be tough, but we will discuss how to use document redesign strategies to better...

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What is USPS Dimensional Mail and How Can you Benefit?

FSSI logo Kelly McConville on June 24, 2015

USPS 3D Mail Innovations: Direct Mail Dimensional mailers are not flat like other traditional mail pieces. Dimensional mail shapes include tubes, boxes, spheres, and other unique formats. This type of mail has much higher response rates compared to traditional mailing. Taking advantage of the creative use of...

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Getting More Business Value out of Transactional Customer Documents

FSSI logo Kelly McConville on May 26, 2015

Improve the Impact of Transactional Customer Documents In an earlier post, we explained that even a transactional customer document can have way more value to your business than most think. A bank statement, invoice, bill, or regulatory document can become a valuable touchpoint to interact with your...

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The Benefits of Digital Printing: 5 Criteria to Consider

FSSI logo Kelly McConville on April 20, 2015

Can my Business Benefit from Digital Color Printing? If recent trends are any indicator, high-volume statement mailers will soon consider moving from black-ink on white-paper customer documents to those that incorporate inkjet digital color. Studies suggest that the business advantages, including greater...

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How to Select the Right Colors to Match your Campaign Objectives

FSSI logo Kelly McConville on March 9, 2015

We, humans, are a highly visual bunch.  How else can you explain why our species collectively consumes hundreds of millions of hours of visual content each day, including TV, movies and of course online video. Globally, we support each other’s visual Jonesing by uploading more than 300 hours of video per...

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