“Direct Mail Marketing” Category

Image: 3 dimensional direct mail examples.

Taking Direct Mail to the Next Level with Dimensional Mailers

FSSI logo FSSI on March 21, 2024

USPS 3D Mail Innovations: Direct Mail Dimensional mailers are not flat like other traditional mail pieces. Dimensional mail shapes include tubes, boxes, spheres, and other unique formats. This type of mail has much higher response rates compared to traditional mailing. Taking advantage of the creative use of...

Read full article

Image: Car with a Sunset in the Background.

Improve Auto Finance Communications with Print and Mail Outsourcing

FSSI logo FSSI on March 6, 2024

The pandemic reshaped the auto finance landscape, driving a need for engaging customer communications. As the industry experiences rapid growth, lenders face costly distractions from vital processes like acquisitions, collections, and compliance. Outsourced auto finance customer communications to a...

Read full article

Image: 3 dimensional blocks building out the word brand.

4 Effective Direct Mail Strategies to Build your Brand

FSSI logo FSSI on January 15, 2024

New Direct Mail Technology and Techniques There are huge ROI benefits to making your direct mail more helpful and engaging. Whether they take the form of greater brand awareness, deeper customer connections, higher response rates, or good old postal discounts. We are going to review some strategies to...

Read full article

Image: piggy bank with postage stamps with money bags.

Postal Optimization Guide: How to Reduce Postage Costs

FSSI logo FSSI on January 10, 2024

How to Optimize Your Mailing Practices and Lower Your Postal Rates Your ultimate goal as a mailing service provider is to get the lowest possible postage rates for your customers. There are many readily available ways to save on your postage and mailing costs without sacrificing the design of your mailpiece...

Read full article

Image: Loan documents with a toy car and someone being handed a car key

Leveraging Direct Mail Marketing in Auto Finance

FSSI logo FSSI on June 23, 2023

In today's digital age, we constantly consume information from various brands through emails, web ads, social media and even text messaging. This may tempt some auto finance companies to focus solely on digital marketing, but one traditional communication channel still gets customers’ motors running: letter...

Read full article

Image: person holding a letter with different faces in the background.

Direct Mail Marketing Is Still Relevant in the Digital Age

FSSI logo FSSI on March 16, 2023

Direct Mail Marketing Deserves a Second Look By disregarding direct mail, you may be neglecting a lucrative revenue stream for your company. According to a Winterberry Group forecast, direct mail spending is projected to increase from 1.6% to 4% of advertising dollars in 2023, while spending in many other...

Read full article

Image: Spiral Notebook with a commercial printing facility breakdown.

Guide to the Benefits of Outsourcing Print and Mail

FSSI logo FSSI on January 11, 2022

Are you considering making the switch to outsourcing your high-volume transactional print, mail and digital customer communications? You are not alone. As companies grow and/or financial, technology and capacity needs change, outsourcing business processes can become a necessary and vital tool for success....

Read full article

Image: young person opening up an envelope.

Millennials Love Direct Mail: Common Myths Busted

FSSI logo FSSI on April 6, 2020

The Truth About Millennials and Direct Mail Marketing It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products...

Read full article