“Color Psychology” Category
Maintain Brand Consistency Using Color Management
on July 21, 2021
The most successful companies understand that an easily identifiable brand is their superpower. It’s what sets them apart from their competition. Color consistency is crucial to brand identification and your brand should be unchanging no matter where and how you use it. Colors can change drastically when...
Redesign Financial Statements With These 3 Enhancements
on May 24, 2021
Improve Customer Relationships and Engagement with Well-Designed Statements Many companies still haven't realized just how valuable well-designed transactional documents are to their business strategy. Creating engaging financial statements and invoices expands brand awareness, nurtures customer relationships...
Pantone’s Color of The Year’s Affect on Marketing Trends
on June 12, 2020
What is the Pantone Matching System (PMS)? Pantone revolutionized the printing industry by creating its Pantone Matching System (PMS). PMS is a patented numbering system assigned to chips of color and designed to provide consistent and accurate color in production, regardless of the printing equipment being...
Call-to-Action Examples and Best Practices that Convert
on November 13, 2019
Design Your Marketing Call-to-Action for Maximum Conversion There are a variety of strategies and business tactics for achieving maximum conversion rates on your web pages, landing pages and emails. To get your service or product into the right hands, you need to develop an easy and eye-catching reference to...
How Color Can Improve Boring Transactional Statements?
on January 12, 2018
Benefits of Adding Color to Statements and Customer Documents? There are many advantages of adding color to financial statements and other documents. Many companies still haven't realized just how valuable a well-designed document is to their business. If your print and digital statements are not the most...
Achieving Brand Consistency Through Color Management
on February 23, 2017
See the new updated version of this post here, Brand Consistency and Color Management What Is Color Management? How Can it Affect Brand Recognition? Color management is the process of controlling color production and quality. This occurs when reproducing color on various devices and across different...
Document Design Strategies for Millennials
on September 2, 2015
Millennial Marketing Millennials have tremendous purchasing power and matter to your future growth. Ignoring this growing demographic's need for ease, simplicity, and convenience could cost you dearly. Marketing to millennials can be tough, but we will discuss how to use document redesign strategies to better...
The Benefits of Digital Printing: 5 Criteria to Consider
on April 20, 2015
Can my Business Benefit from Digital Color Printing? If recent trends are any indicator, high-volume statement mailers will soon consider moving from black-ink on white-paper customer documents to those that incorporate inkjet digital color. Studies suggest that the business advantages, including greater...