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Image: The Marketing Effects of Pantone’s Color of The Year

The Marketing Effects of Pantone’s Color of The Year

Pantone Color of the Year 2020 Pantone LLC was founded in 1962 but didn’t become a household name until debuting its famous superlative in 2000, “Pantone Color of the Year.” According to Leatrice Eiseman, the executive director of the Pantone Color Institute, common reactions to the company’s... Read More »

Posted June 06, 2020 in Branding, Color Psychology, Marketing Strategies.

Image: Call-to-Action Examples and Best Practices that Convert

Call-to-Action Examples and Best Practices that Convert

Design Your Marketing Call-to-Action for Maximum Conversion There are an innumerable amount of factors and business tactics for achieving maximum conversion rates on your webpages, landing pages and emails. To get your service or product into the right hands, you need to develop an easy and eye-catching... Read More »

Posted November 11, 2019 in Color Psychology, Customer Experience and Engagement, How-to Guides, Marketing Strategies.

Image: How Can Color Impact Boring Financial Statements?

How Can Color Impact Boring Financial Statements?

Benefits of Adding Color to Statements and Customer Documents? There are many advantages of adding color to financial statements and other documents. Many companies still haven't realized just how valuable a well-designed document is to their business. If your print and digital statements are not the most... Read More »

Posted January 01, 2018 in Banks and Credit Unions, Business Process Improvement, Color Psychology, Customer Experience and Engagement, Document Design.

Image: Achieving Brand Consistency Through Color Management

Achieving Brand Consistency Through Color Management

What Is Color Management? How Can it Affect Brand Recognition? Color management is the process of controlling color production and quality. This occurs when reproducing color on various devices and across different media. Colors can look very different when printed on different devices, viewed in different... Read More »

Posted February 02, 2017 in Branding, Color Psychology, Document Design.

Image: Document Design Strategies for Millennials

Document Design Strategies for Millennials

A quick word of caution for any brands with a document management strategy. Marketing to Millennials matters to your future growth. Ignoring this growing demographic's need for ease, simplicity, and convenience could cost you dearly. Marketing to millennials can be tough, but we will discuss how to use... Read More »

Posted September 09, 2015 in Color Psychology, Document Design, Millennials and Gen Z, Variable Data Personalization.