“Color Psychology” Category
Document Design Best Practices for Millennials and Gen Z
on March 13, 2024
Marketing to Millennials: Leveraging Document Redesign for Success Millennials have tremendous purchasing power and matter to your future growth. Ignoring this growing demographic's need for ease, simplicity, and convenience could cost you dearly. Marketing to millennials can be tough, but we will discuss how...
The Benefits of Digital Printing: 5 Criteria to Consider
on January 21, 2024
Can my Business Benefit from Digital Color Printing? If recent trends are any indicator, high-volume statement mailers will soon consider moving from black-ink on white-paper customer documents to those that incorporate digital color. Studies suggest that the business advantages, including greater engagement,...
How to Select the Right Colors to Match your Campaign Objectives
on March 9, 2023
We, humans, are a highly visual bunch. How else can you explain why our species collectively consumes hundreds of millions of hours of visual content each day, including TV, movies and of course online video. Globally, we support each other’s visual Jonesing by uploading more than 300 hours of video per...
Maintaining Brand Consistency: Importance of Color Management
on July 21, 2021
Color management plays a vital role in maintaining brand consistency, which is essential for brand recognition. Successful companies understand that a recognizable brand is their superpower, setting them apart from the competition. This article will delve into the concept of color management, its significance in...
Improving Monthly Customer Statements: Document Design Tips for Engagement
on May 24, 2021
Improve Customer Engagement with Well-Designed Transactional Statements Creating extraordinary customer statements goes beyond just conveying information; it's about nurturing relationships, boosting brand awareness, and increasing payment remittance. Discover these fun and authoritative tips to transform...
What is the Pantone Color Matching System?
on June 12, 2020
How Does the Pantone Color of the Year Affect Marketing Trends? Pantone revolutionized the printing industry by creating its Pantone Matching System (PMS). PMS is a patented numbering system assigned to chips of color and designed to provide consistent and accurate color in production, regardless of the...
Call-to-Action Examples and Best Practices that Convert
on November 13, 2019
Design Your Call-to-Action for Maximum Conversion There are a variety of strategies and business tactics for achieving maximum conversion rates on your web pages, landing pages and emails. To get your service or product into the right hands, you need to develop an easy and eye-catching reference to draw in...
How Color Statements Can Transform your Financial Documents
on January 12, 2018
Benefits of Adding Color to Transactional Customer Documents? There are many advantages of adding color to financial statements and other documents. Many companies still haven't realized just how valuable a well-designed document is to their business. If your print and digital statements are not the most...