“Color Psychology” Category
Maintaining Brand Consistency: Importance of Color Management
on July 21, 2021
Color management plays a vital role in maintaining brand consistency, which is essential for brand recognition. Successful companies understand that a recognizable brand is their superpower, setting them apart from the competition. This article will delve into the concept of color management, its significance in...
Enhancing Financial Statements: Design Tips for Engagement
on May 24, 2021
Improve Customer Engagement with Well-Designed Transactional Statements Creating extraordinary customer statements goes beyond just conveying information; it's about nurturing relationships, boosting brand awareness, and increasing payment remittance. Discover these fun and authoritative tips to transform...
What is the Pantone Color Matching System?
on June 12, 2020
How Does the Pantone Color of the Year Affect Marketing Trends? Pantone revolutionized the printing industry by creating its Pantone Matching System (PMS). PMS is a patented numbering system assigned to chips of color and designed to provide consistent and accurate color in production, regardless of the...
Call-to-Action Examples and Best Practices that Convert
on November 13, 2019
Design Your Call-to-Action for Maximum Conversion There are a variety of strategies and business tactics for achieving maximum conversion rates on your web pages, landing pages and emails. To get your service or product into the right hands, you need to develop an easy and eye-catching reference to draw in...
How Color Can Improve Boring Transactional Statements?
on January 12, 2018
Benefits of Adding Color to Statements and Customer Documents? There are many advantages of adding color to financial statements and other documents. Many companies still haven't realized just how valuable a well-designed document is to their business. If your print and digital statements are not the most...
Achieving Brand Consistency Through Color Management
on February 23, 2017
See the new updated version of this post here, Brand Consistency and Color Management What Is Color Management? How Can it Affect Brand Recognition? Color management is the process of controlling color production and quality. This occurs when reproducing color on various devices and across different...
Document Design Strategies for Millennials
on September 2, 2015
Millennial Marketing Millennials have tremendous purchasing power and matter to your future growth. Ignoring this growing demographic's need for ease, simplicity, and convenience could cost you dearly. Marketing to millennials can be tough, but we will discuss how to use document redesign strategies to better...
The Benefits of Digital Printing: 5 Criteria to Consider
on April 20, 2015
Can my Business Benefit from Digital Color Printing? If recent trends are any indicator, high-volume statement mailers will soon consider moving from black-ink on white-paper customer documents to those that incorporate inkjet digital color. Studies suggest that the business advantages, including greater...