“Color Psychology” Category

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Maintain Brand Consistency Using Color Management

FSSI logo Michael Ouellet on July 21, 2021

The most successful companies understand that an easily identifiable brand is their superpower. It’s what sets them apart from their competition. Color consistency is crucial to brand identification and your brand should be unchanging no matter where and how you use it. Colors can change drastically when...

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3 Design Tips for Enhancing Financial Statements for Increased Engagement

FSSI logo Michael Ouellet on May 24, 2021

Improve Customer Relationships with Well-Designed Documents Many companies still haven't realized just how valuable well-designed transactional documents are to their business strategy. Creating engaging financial statements and invoices expands brand awareness, nurtures customer relationships and increases...

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The Marketing Effects of Pantone’s Color of The Year

FSSI logo Kelly McConville on June 12, 2020

Pantone Color of the Year 2020 Pantone LLC was founded in 1962 but didn’t become a household name until debuting its famous superlative in 2000, “Pantone Color of the Year.” According to Leatrice Eiseman, the executive director of the Pantone Color Institute, common reactions to the company’s name...

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Call-to-Action Examples and Best Practices that Convert

FSSI logo Kelly McConville on November 13, 2019

Design Your Marketing Call-to-Action for Maximum Conversion There are a variety of strategies and business tactics for achieving maximum conversion rates on your web pages, landing pages and emails. To get your service or product into the right hands, you need to develop an easy and eye-catching reference to...

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How Color Can Improve Boring Financial Statements?

FSSI logo Kelly McConville on January 12, 2018

Benefits of Adding Color to Statements and Customer Documents? There are many advantages of adding color to financial statements and other documents. Many companies still haven't realized just how valuable a well-designed document is to their business. If your print and digital statements are not the most...

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Achieving Brand Consistency Through Color Management

FSSI logo Kelly McConville on February 23, 2017

See the new updated version of this post here, Brand Consistency and Color Management What Is Color Management? How Can it Affect Brand Recognition? Color management is the process of controlling color production and quality. This occurs when reproducing color on various devices and across different...

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Document Design Strategies for Millennials

FSSI logo Kelly McConville on September 2, 2015

Millennial Marketing Millennials have tremendous purchasing power and matter to your future growth. Ignoring this growing demographic's need for ease, simplicity, and convenience could cost you dearly. Marketing to millennials can be tough, but we will discuss how to use document redesign strategies to better...

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5 Things to Consider Before Moving to Full-Color Digital Printing

FSSI logo Kelly McConville on April 20, 2015

Is Digital Color the Right Choice for your Business? If recent trends are any indicator, high-volume statement mailers will soon consider moving from black-ink on white-paper customer documents to those that incorporate inkjet digital color. Studies suggest that the business advantages, including greater...

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