“Color” Tag

Image: color swatches and color management tools

Brand Consistency Through Color Management

FSSI logo FSSI Marketing on July 21, 2021

The most successful companies understand that an easily identifiable brand is their superpower. It’s what sets them apart from their competition. Color consistency is crucial to brand identification and your brand should be unchanging no matter where and how you use it. Colors can change drastically when...

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The Marketing Effects of Pantone’s Color of The Year

FSSI logo Kelly McConville on June 12, 2020

Pantone Color of the Year 2020 Pantone LLC was founded in 1962 but didn’t become a household name until debuting its famous superlative in 2000, “Pantone Color of the Year.” According to Leatrice Eiseman, the executive director of the Pantone Color Institute, common reactions to the company’s name...

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Image: one black and white statement and one color financial statement

How Color Can Improve Boring Financial Statements?

FSSI logo Kelly McConville on January 12, 2018

Benefits of Adding Color to Statements and Customer Documents? There are many advantages of adding color to financial statements and other documents. Many companies still haven't realized just how valuable a well-designed document is to their business. If your print and digital statements are not the most...

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Image: person looking on print color swatches

Achieving Brand Consistency Through Color Management

FSSI logo Kelly McConville on February 23, 2017

See the new updated version of this post here, Brand Consistency and Color Management What Is Color Management? How Can it Affect Brand Recognition? Color management is the process of controlling color production and quality. This occurs when reproducing color on various devices and across different...

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5 Things to Consider Before Moving to Full-Color Digital Printing

FSSI logo Kelly McConville on April 20, 2015

Is Digital Color the Right Choice for your Business? If recent trends are any indicator, high-volume statement mailers will soon consider moving from black-ink on white-paper customer documents to those that incorporate inkjet digital color. Studies suggest that the business advantages, including greater...

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Image: a head with lots of colored arrows coming out of it

How to Select the Right Colors to Match your Campaign Objectives

FSSI logo Kelly McConville on March 9, 2015

Why Job Appropriate Color is Just Enough  We, humans, are a highly visual bunch.  How else can you explain why our species collectively consumes hundreds of millions of hours of visual content each day, including TV, movies and of course online video. Globally, we support each other’s visual...

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