“Branding” Tag

Image: A clipboard with a compliance checklist on it

2023 Guide to Compliance-Ready Print and Mail Communications

FSSI logo Michael Ouellet on January 16, 2023

Regulatory compliance is important for financial services communications because it helps ensure that the information being communicated is accurate, fair, and transparent. This is important for protecting consumers, maintaining the integrity of financial markets, and ensuring the stability of the financial...

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FSSI Website Design Evolution Over the Years

FSSI logo Michael Ouellet on February 14, 2022

The internet we experience today is so entwined into modern-day life that it’s almost hard to remember a time when it was just in its infancy. January 1st, 1983, is widely considered the official birthday of the internet. Since then, almost two decades have passed with the internet changing dramatically - and...

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Improve CX with an Effective Customer-Focused Marketing Strategy

FSSI logo Michael Ouellet on January 27, 2022

Effective Customer Experience Marketing Optimizes CX Nobody wants to do business with a company that offers an unsatisfactory customer experience (CX). Bad impressions throughout the customer journey have a huge impact on future purchases and behaviors – even more than the price or the product. In this...

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Image: Offset printer and digital printer.

Offset vs. Digital Printing: What is the Difference?

FSSI logo Michael Ouellet on September 8, 2021

Advancements in print technology are changing the communications playing field when it comes to quality, affordability and cutting-edge capabilities. Offset printing and digital printing are the major processes by which print jobs are undertaken – both utilizing four-color printing methods. Each option has its...

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Social Media Marketing Strategies for Credit Unions

FSSI logo Michael Ouellet on August 21, 2020

5 Tips to Enhance Your Credit Union’s Social Media Marketing Strategy Now is the time to bring your credit union’s social strategy front and center. According to a recent Nielson study, social media usage has substantially increased during the coronavirus pandemic. In addition to having more eyes on the...

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Pantone’s Color of The Year’s Affect on Marketing Trends

FSSI logo Kelly McConville on June 12, 2020

What is the Pantone Matching System (PMS)? Pantone revolutionized the printing industry by creating its Pantone Matching System (PMS). PMS is a patented numbering system assigned to chips of color and designed to provide consistent and accurate color in production, regardless of the printing equipment being...

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Image: Animated people sitting on a phone watching a virtual event.

How to Create a Successful Virtual Event

FSSI logo Kelly McConville on May 20, 2020

What is a Virtual Event? A virtual event is an online gathering that happens on the web. The host and attendees join remotely from anywhere on the globe, enabling large groups of people to easily attend. Typically, virtual events are less of a hassle to host and a more cost-effective option, but like...

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Image: girl holding a printed financial statement.

Increase ROI with Well-Designed Customer Documents

FSSI logo Kelly McConville on April 22, 2020

Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business. They offer the opportunity to regularly communicate with your customers. Whether you produce your monthly transactional statements in-house or work with an outsourcing print-mail vendor like...

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