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Image: Top 5 Myths About Millennials and Direct Mail

Top 5 Myths About Millennials and Direct Mail

It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is absolutely correct, but it still remains one of the most effective tools to deliver messages, offers, products and more, especially to millennials. And why... Read More »

Posted April 04, 2020 in Customer Experience and Engagement, Direct Mail, Marketing Strategies, Millennials and Gen Z, Variable Data Personalization.

Image: How to Personalize Your Marketing with Variable Data Printing?

How to Personalize Your Marketing with Variable Data Printing?

Variable Data Printing Strategies for Personalized Marketing Companies are always looking to increase the efficiency of their customer communications. Variable data printing (VDP) is often used in marketing, because personalization is proven to increase response rates, better resonate with customers, and... Read More »

Posted June 06, 2019 in Banks and Credit Unions, Customer Experience and Engagement, Direct Mail, Marketing Strategies, Printing, Variable Data Personalization.

Image: How the Banking Industry is Leveraging Marketing Automation to Better Engage Consumers

How the Banking Industry is Leveraging Marketing Automation to Better Engage Consumers

Marketing Automation Strategies for Banks and Credit Unions Engaging banking customers has become increasingly difficult in the last couple of years. The traditional marketing funnel of mass media advertising to a broad audience is long gone. The rise of new platforms such as Netflix, Facebook, and Instagram... Read More »

Posted April 04, 2018 in Banks and Credit Unions, Marketing Strategies, Technology and Mobile, Variable Data Personalization.

Image: Millennial Marketing Strategies: How to Market to Millennials?

Millennial Marketing Strategies: How to Market to Millennials?

How to Market to Millennials: Design, Technology, Personalization Every generation forces the Marketing Industry to change tactics. Marketing to Millennials, who range between the ages of 18 to 34, are no exception. Marketers must rethink traditional advertising strategies if they hope to engage with today's... Read More »

Posted March 03, 2017 in Banks and Credit Unions, Direct Mail, How-to Guides, Marketing Strategies, Variable Data Personalization.

Image: Personalized Marketing: The Road Less Traveled

Personalized Marketing: The Road Less Traveled

The Benefits of Personalized Marketing for the Financial Services Industry Personalized marketing is a form of target marketing that creates messages for individual customers. In many cases, personalization is run through an automated method that uses computer software to mine data and makes client-centric... Read More »

Posted January 01, 2017 in Marketing Strategies, Technology and Mobile, Variable Data Personalization.