“Variable Data Personalization” Category

Image: Animated business people with charts in the background

Leveraging Big Data in Customer Communications

FSSI logo Michael Ouellet on April 13, 2021

Big data is everywhere because, well — it’s BIG! Internet users, alone, generate an estimated average of 2.5 quintillion bytes (that’s A LOT - a quintillion is a number equal to 1 followed by 18 zeros) of data each day. 1 These massive data volumes are projected to double every two years. 2 All of this...

Read full article

Image: Animated person paying bills on their phone

Want to Streamline Bill Payments? Add These Three Things to Your Statements.

FSSI logo Michael Ouellet on January 26, 2021

Billing statements have come a long way. Upgrades to design, such as the inclusion of color and graphics, have made statements much easier to consume. Digital printing took these changes to another level, enabling techniques such as personalization and data-driven graphics enhancements that allow billers to...

Read full article

Image: young person opening up an envelope

Top 5 Myths About Millennials and Direct Mail

FSSI logo Michael Ouellet on April 6, 2020

It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is absolutely correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products and more, especially to millennials. And why...

Read full article

Image: a variety of names demonstrating personalized messaging

Variable Data Printing: Add Personalization to Transactional and Marketing Documents

FSSI logo Kelly McConville on June 27, 2019

Variable data printing (VDP) is often used in marketing, because personalization is proven to increase response rates, better resonate with customers, and enhance the overall customer experience. Companies are always looking to increase the efficiency of their customer communications. Variable data printing,...

Read full article

Image: Wordcloud of terms related to marketing automation

Benefits of Marketing Automation for Banks and Credit Unions?

FSSI logo Kelly McConville on April 19, 2018

Marketing Automation for Banks and Credit Unions Engaging banking customers has become increasingly difficult in the last couple of years. The traditional marketing funnel of mass media advertising to a broad audience is long gone. The rise of new platforms such as Netflix, Facebook, and Instagram has only...

Read full article

Image: megaphone with the text calling all millennials

Millennial Marketing Strategies: How to Market to Millennials?

FSSI logo Kelly McConville on March 10, 2017

How to Market to Millennials: Design, Technology, Personalization Every generation forces the Marketing Industry to change tactics. Millennials, who range between the ages of 18 to 34, are no exception. Marketers must rethink traditional advertising strategies if they hope to engage with today's consumers....

Read full article

Image: Megaphone with different personalized messages coming out

Personalized Marketing: The Road Less Traveled

FSSI logo Kelly McConville on January 28, 2017

The Benefits of Personalized Marketing for the Financial Services Industry Personalized marketing is a form of target marketing that creates messages for individual customers. In many cases, personalization is run through an automated method that uses computer software to mine data and makes client-centric...

Read full article

Image: variety of examples of customer documents

Document Design Strategies for Millennials

FSSI logo Kelly McConville on September 2, 2015

Millennial Marketing Millennials have tremendous purchasing power and matter to your future growth. Ignoring this growing demographic's need for ease, simplicity, and convenience could cost you dearly. Marketing to millennials can be tough, but we will discuss how to use document redesign strategies to better...

Read full article