“Variable Data Personalization” Category

Image: a bank statement explaining transpromo marketing

Use Transpromo Marketing to Make Transactional Statements Stand Out

FSSI logo Heather Brunson on September 12, 2022

Transactional documents, more commonly known as bills, statements and invoices, arrive in consumer mailboxes and inboxes every month. Companies leverage these critical communications to market to existing customers. What some companies see simply as whitespace in a document, others consider a marketing gold mine...

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Use Big Data to Maximize Impact of Printed Communications

FSSI logo FSSI Marketing on April 13, 2021

Big data is everywhere because, well — it’s BIG! Internet users, alone, generate an estimated average of 2.5 quintillion bytes (that’s A LOT - a quintillion is a number equal to 1 followed by 18 zeros) of data each day. 1 These massive data volumes are projected to double every two years. 2 All of this...

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Improving Cash Flow: Bill Payment Automation Strategies

FSSI logo FSSI Marketing on January 26, 2021

Billing statements have come a long way. Upgrades to design, such as the inclusion of color and graphics, have made statements much easier to consume. Digital printing took these changes to another level, enabling techniques such as personalization and data-driven graphics enhancements that allow billers to...

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Millennials Love Direct Mail: Common Myths Busted

FSSI logo FSSI Marketing on April 6, 2020

The Truth About Millennials and Direct Mail Marketing It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products...

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Personalize Marketing Documents with Variable Data Printing

FSSI logo Heather Brunson on June 27, 2019

Variable Data Printing (VDP): Increasing Response Rates and Enhancing Customer Experience Variable data printing (VDP) is a powerful tool used in personalized marketing to improve response rates, resonate with customers, and enhance the overall customer experience. By incorporating personalization into...

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Benefits of Marketing Automation for Banks and Credit Unions?

FSSI logo Kelly McConville on April 19, 2018

Marketing Automation for Banks and Credit Unions Engaging banking customers has become increasingly difficult in the last couple of years. The traditional marketing funnel of mass media advertising to a broad audience is long gone. The rise of new platforms such as Netflix, Facebook, and Instagram has only...

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Millennial Marketing Strategies: How to Market to Millennials?

FSSI logo Kelly McConville on March 10, 2017

How to Market to Millennials: Design, Technology, Personalization Every generation forces the Marketing Industry to change tactics. Millennials, who range between the ages of 18 to 34, are no exception. Marketers must rethink traditional advertising strategies if they hope to engage with today's consumers....

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Personalized Marketing: The Road Less Traveled

FSSI logo Kelly McConville on January 28, 2017

The Benefits of Personalized Marketing for the Financial Services Industry Personalized marketing is a form of target marketing that creates messages for individual customers. In many cases, personalization is run through an automated method that uses computer software to mine data and makes client-centric...

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