“Technology and Mobile” Category
How to Start an Email Drip Campaign
on October 10, 2017
Getting Started with Email Drip Marketing Campaigns? In Part 1 of this two-part blog series, we explored why an email drip campaign is a great addition to your company’s current content marketing strategy. In Part 2, we will focus on how to set up your email drip marketing and choose an email drip marketing...
Email Drip Marketing: Enhance Lead Nurturing and Customer Engagement
on June 8, 2017
What is Email Drip Marketing? An email drip campaign is a part of marketing automation. It is executed through the delivery of scheduled marketing emails. Manually connecting with every lead and customer can be daunting and extremely time-consuming. Automated emails are much more efficient and cost-effective....
Personalized Marketing: The Road Less Traveled
on January 28, 2017
The Benefits of Personalized Marketing for the Financial Services Industry Personalized marketing is a form of target marketing that creates messages for individual customers. In many cases, personalization is run through an automated method that uses computer software to mine data and makes client-centric...
Mobile Wallets Leave Traditional Wallets in the Past
on January 20, 2017
How Mobile Wallets are Changing the Way We Handle Payments? In a story published in May 2014, the Washington Post reported that eight in ten people carried less than $50 in their wallets. In the months since then, there’s a good chance that statistic has increased to nine in ten. Most people carry wallets...