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Image: The Marketing Effects of Pantone’s Color of The Year

The Marketing Effects of Pantone’s Color of The Year

Pantone Color of the Year 2020 Pantone LLC was founded in 1962 but didn’t become a household name until debuting its famous superlative in 2000, “Pantone Color of the Year.” According to Leatrice Eiseman, the executive director of the Pantone Color Institute, common reactions to the company’s... Read More »

Posted June 06, 2020 in Digital Color, Direct Mail, Industry News, Marketing Strategies.

Image: How to Create a Successful Virtual Event

How to Create a Successful Virtual Event

What is a Virtual Event? A virtual event is an online gathering that happens on the web. The host and attendees join remotely from anywhere on the globe, enabling large groups of people to easily attend. Typically, virtual events are less of a hassle to host and a more cost-effective option, but like... Read More »

Posted May 05, 2020 in Branding, Emerging Technologies, Industry News, Marketing Strategies.

Image: Increase ROI with Well-Designed Customer Documents

Increase ROI with Well-Designed Customer Documents

Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business. They offer the opportunity to regularly communicate with your customers. Whether you produce your monthly transactional statements in-house or work with an outsourcing print-mail vendor... Read More »

Posted April 04, 2020 in Billing, Branding, Customer Engagement, Document Design, Industry News, Marketing, Reference Guide.

Image: Top 10 Tips to Optimize Your Postage Costs

Top 10 Tips to Optimize Your Postage Costs

How to Optimize Your Mailing Practices and Lower Your Postal Rates Your ultimate goal as a mailing service provider is to get the lowest possible postage rates for your customers. There are many readily-available ways to save on your postage and mailing costs without sacrificing the design of your mailpiece... Read More »

Posted May 05, 2019 in Industry News, Reference Guide, USPS Updates.

Image: In-House Printing vs. Outsourcing: Is It Time to Make the Switch?

In-House Printing vs. Outsourcing: Is It Time to Make the Switch?

In-House Printing vs. Outsourcing Print and Mail There are many benefits of outsourcing printing. For one, outsourcing high-volume print jobs is one way to ensure that you can reduce costs and maximize profits, focus on higher-value, revenue-generating tasks, better allocate your company’s resources, have... Read More »

Posted January 01, 2019 in Branding, digital color, Industry News, Printing.