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Image: Social Media Strategies for Credit Unions

Social Media Strategies for Credit Unions

5 Tips to Enhance Your Credit Union’s Social Media Strategy Now is the time to bring your credit union’s social strategy front and center. According to a recent Nielson study, social media usage has substantially increased during the coronavirus pandemic. In addition to having more eyes on the web... Read More »

Posted August 08, 2020 in Banks and Credit Unions, Branding, Customer Experience and Engagement, Marketing Strategies, Technology and Mobile.

Image: The Marketing Effects of Pantone’s Color of The Year

The Marketing Effects of Pantone’s Color of The Year

Pantone Color of the Year 2020 Pantone LLC was founded in 1962 but didn’t become a household name until debuting its famous superlative in 2000, “Pantone Color of the Year.” According to Leatrice Eiseman, the executive director of the Pantone Color Institute, common reactions to the company’s... Read More »

Posted June 06, 2020 in Branding, Color Psychology, Marketing Strategies.

Image: Omnichannel vs. Multichannel Marketing

Omnichannel vs. Multichannel Marketing

Thanks to the progression of social media and technology, there are more channels and avenues to reach customers than ever before. Whether it’s a new campaign or re-targeting effort, today’s businesses can maximize the opportunity to approach customers from multiple angles and channels – increasing... Read More »

Posted December 12, 2019 in Branding, Customer Experience and Engagement, Marketing Strategies, Technology and Mobile.

Image: Achieving Brand Consistency Through Color Management

Achieving Brand Consistency Through Color Management

What Is Color Management? How Can it Affect Brand Recognition? Color management is the process of controlling color production and quality. This occurs when reproducing color on various devices and across different media. Colors can look very different when printed on different devices, viewed in different... Read More »

Posted February 02, 2017 in Branding, Color Psychology, Document Design.

Why Job Appropriate Color is Just Enough

How to Select the Right Colors to Match your Campaign Objectives We, humans, are a highly visual bunch.  How else can you explain why our species collectively consumes hundreds of millions of hours of visual content each day, including TV, movies and of course online video. Globally, we support each... Read More »

Posted March 03, 2015 in Branding, Color Psychology, Document Design.