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Image: Email Drip Marketing: How to Start an Email Drip Campaign (Part 2 of 2)

Email Drip Marketing: How to Start an Email Drip Campaign (Part 2 of 2)

In Part 1 of this two-part blog series, we explored why email drip campaigns are great additions to your company’s current marketing strategy. In Part 2, we will focus on how to set up an email drip campaign and choose a software application that will best suit your company’s marketing needs. Desired... Read More »

Posted October 10, 2017 in Branding, Data, Industry News, Marketing.

Image: Email Drip Marketing: Enhance Lead Nurturing and Customer Engagement with an Email Drip Campaign (Part 1 of 2)

Email Drip Marketing: Enhance Lead Nurturing and Customer Engagement with an Email Drip Campaign (Part 1 of 2)

Wouldn’t it be wonderful to give every prospect or customer the individualized attention they deserve? Adding an email drip campaign to your current marketing strategy will allow your company to give the luxury of individual care while expanding your reach and improving customer engagement. The best part... Read More »

Posted June 06, 2017 in Branding, Customer Engagement, Marketing.

Image: Consumers Expect a Seamless Customer Experience from the Physical Store to the Online Shop

Consumers Expect a Seamless Customer Experience from the Physical Store to the Online Shop

The importance of Electronic Commerce (eCommerce) has grown substantially over the last decade. Consumers no longer use company websites solely to find basic information, such as hours of operation, contact information or a description of products or services. They expect the same kind of experience on a... Read More »

Posted February 02, 2017 in Branding, Industry News.

Image: Personalized Marketing: The Road Less Traveled

Personalized Marketing: The Road Less Traveled

Personalized marketing is a form of target marketing that creates messages for individual customers. In many cases, personalization is achieved through an automated method that uses computer software to mine data and make client-centric recommendations that a marketer uses to create relevant messaging. Apart... Read More »

Posted January 01, 2017 in Branding, Industry News, Marketing.