“Branding” Category

Image: Computer showing the FSSI log on the screen.

FSSI Website Design Evolution Over the Years

FSSI logo Michael Ouellet on February 14, 2022

The internet we experience today is so entwined into modern-day life that it’s almost hard to remember a time when it was just in its infancy. January 1st, 1983, is widely considered the official birthday of the internet. Since then, almost two decades have passed with the internet changing dramatically - and...

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Image: color swatches and color management tools.

Maintain Brand Consistency Using Color Management

FSSI logo Michael Ouellet on July 21, 2021

The most successful companies understand that an easily identifiable brand is their superpower. It’s what sets them apart from their competition. Color consistency is crucial to brand identification and your brand should be unchanging no matter where and how you use it. Colors can change drastically when...

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Social Media Strategies for Credit Unions

FSSI logo Michael Ouellet on August 21, 2020

5 Tips to Enhance Your Credit Union’s Social Media Strategy Now is the time to bring your credit union’s social strategy front and center. According to a recent Nielson study, social media usage has substantially increased during the coronavirus pandemic. In addition to having more eyes on the web than...

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The Marketing Effects of Pantone’s Color of The Year

FSSI logo Kelly McConville on June 12, 2020

Pantone Color of the Year 2020 Pantone LLC was founded in 1962 but didn’t become a household name until debuting its famous superlative in 2000, “Pantone Color of the Year.” According to Leatrice Eiseman, the executive director of the Pantone Color Institute, common reactions to the company’s name...

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Omnichannel vs. Multichannel Marketing

FSSI logo Kelly McConville on December 16, 2019

Thanks to the progression of social media and technology, there are more channels and avenues to reach customers than ever before. Whether it’s a new campaign or re-targeting effort, today’s businesses can maximize the opportunity to approach customers from multiple angles and channels – increasing brand...

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Image: person looking on print color swatches.

Achieving Brand Consistency Through Color Management

FSSI logo Kelly McConville on February 23, 2017

See the new updated version of this post here, Brand Consistency and Color Management What Is Color Management? How Can it Affect Brand Recognition? Color management is the process of controlling color production and quality. This occurs when reproducing color on various devices and across different...

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How to Select the Right Colors to Match your Campaign Objectives

FSSI logo Kelly McConville on March 9, 2015

Why Job Appropriate Color is Just Enough  We, humans, are a highly visual bunch.  How else can you explain why our species collectively consumes hundreds of millions of hours of visual content each day, including TV, movies and of course online video. Globally, we support each other’s visual...

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