“Branding” Category

Image: Computer showing the FSSI log on the screen.

FSSI Website Design Evolution Over the Years

FSSI logo FSSI Marketing on February 14, 2022

The internet we experience today is so entwined into modern-day life that it’s almost hard to remember a time when it was just in its infancy. January 1st, 1983, is widely considered the official birthday of the internet. Since then, almost two decades have passed with the internet changing dramatically - and...

Read full article

Image: color swatches and color management tools.

Maintaining Brand Consistency: Importance of Color Management

FSSI logo FSSI Marketing on July 21, 2021

Color management plays a vital role in maintaining brand consistency, which is essential for brand recognition. Successful companies understand that a recognizable brand is their superpower, setting them apart from the competition. This article will delve into the concept of color management, its significance in...

Read full article

Image: person in front of a computer holding a phone with like icons floating above it.

Social Media Strategies for Credit Unions to Better Engage with Members

FSSI logo FSSI Marketing on August 21, 2020

5 Tips to Enhance Your Credit Union’s Social Media Marketing Strategy Now is the time to bring your credit union’s social strategy front and center. According to a recent Nielson study, social media usage has substantially increased during the coronavirus pandemic. In addition to having more eyes on the...

Read full article

Image: Pantone Color the Year Examples

What is the Pantone Color Matching System?

FSSI logo Kelly McConville on June 12, 2020

How Does the Pantone Color of the Year Affect Marketing Trends? Pantone revolutionized the printing industry by creating its Pantone Matching System (PMS). PMS is a patented numbering system assigned to chips of color and designed to provide consistent and accurate color in production, regardless of the...

Read full article

Image: a variety of digital touchpoints.

Omnichannel vs. Multichannel Marketing: the Battle of the Channels

FSSI logo FSSI Marketing on December 16, 2019

What is the Difference Between Omnichannel and Multichannel? In this age of social media and technological advancements, marketing professionals have a plethora of channels at their disposal to reach customers. With so many options available, it's important to determine whether an omnichannel or multichannel...

Read full article

Image: person looking on print color swatches.

Achieving Brand Consistency Through Color Management

FSSI logo Kelly McConville on February 23, 2017

See the new updated version of this post here, Brand Consistency and Color Management What Is Color Management? How Can it Affect Brand Recognition? Color management is the process of controlling color production and quality. This occurs when reproducing color on various devices and across different...

Read full article

Image: a head with lots of colored arrows coming out of it.

How to Select the Right Colors to Match your Campaign Objectives

FSSI logo Kelly McConville on March 9, 2015

We, humans, are a highly visual bunch.  How else can you explain why our species collectively consumes hundreds of millions of hours of visual content each day, including TV, movies and of course online video. Globally, we support each other’s visual Jonesing by uploading more than 300 hours of video per...

Read full article