“Automation” Tag

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Email Drip Marketing: Enhance Lead Nurturing and Customer Engagement

FSSI logo Kelly McConville on June 8, 2017

What is Email Drip Marketing? An email drip campaign is a part of marketing automation. It is executed through the delivery of scheduled marketing emails. Manually connecting with every lead and customer can be daunting and extremely time-consuming. Automated emails are much more efficient and cost-effective....

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Modern Marketing Automation: Boost Lead Generation with Personalization

FSSI logo Kelly McConville on May 2, 2017

In today's fast-paced digital world, marketing automation has become an essential tool for businesses to streamline their marketing efforts, increase efficiency, and generate more leads. By automating repetitive tasks and leveraging multiple communication channels, marketing automation software empowers...

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4 Effective Direct Mail Strategies to Build your Brand

FSSI logo Kelly McConville on January 15, 2015

New Direct Mail Technology and Techniques There are huge ROI benefits to making your direct mail more helpful and engaging. Whether they take the form of greater brand awareness, deeper customer connections, higher response rates, or good old postal discounts. We are going to review some strategies to...

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