The Power, Savings and Flexibility of Digital Color Printing
This powerful one-two marketing punch comes from FSSI’s high volume inkjet color printer and MarketAdvantage Personalization Suite. These two products work together to help you design and deliver personalized documents that grab attention, connect with customers and boost campaign response rates and ROI.
FSSI’s high volume inkjet digital color printing gives you the power and flexibility to customize and personalize printed pages, using dynamically inserted variable data to:
- Connect with customers in a more powerful, personal way
- Transform ordinary customer documents into powerful marketing tools
- Add impact and relevance to dull or static account documents
- Increase brand loyalty and return on your marketing investment
High Volume Inkjet Digital Color Printing: FAQ
Here are some of the questions companies ask most often about FSSI’s high volume inkjet digital color printing services:
What do you mean by ‘high volume’ digital printing?
‘High volume’ at FSSI refers to print runs that typically range from tens of thousands into the millions. We say ‘high volume’ inkjet digital color printing to distinguish our capabilities and focus from companies who perform smaller, lower-volume print runs. For reference, FSSI’s high volume inkjet digital color printer delivers up to 56 million full-color impressions per month or nearly 2000 letter-length impressions per minute.
Do all print-mail providers offer inkjet digital color printing?
No. Many providers still do not offer high volume or inkjet digital color printing. FSSI was the first print-mail company on the West coast to install the ColorStream® 3900 high volume inkjet digital color printer.
Can high volume inkjet digital color printing be more economical than offset?
Yes, for producing statements, invoices and other customer facing documents at high volumes, inkjet digital color printing is usually more economical.
I need MICR printing for checks. Does FSSI’s high volume inkjet printer support MICR?
Yes. Our inkjet digital color printer’s support for MICR ink means that checks can be printed inline with other documents, such as statements or letters. Unlike with pre-printed check stock, documents with checks printed inline can feature targeted messaging and full-color digital images and graphics. This enables marketers to turn an ordinary payment instrument into a personalized communication medium.
Is it difficult converting my high volume statement printing to digital color?
The biggest challenges in most conversions relate to data and data formatting, not the color output process. FSSI has helped companies of all sizes in a wide range of industries successfully convert to high volume digital printing.
Gloss is Boss: Your Other Choice for Marketing
Sometimes, marketing needs more ‘oomph,’ such as variable data postcards or mailers printed on super-glossy stock (a perennial favorite of our automotive company clients). That’s why FSSI also offers what we call our ‘high impact’ digital color printing option from best-in-class companies such as Xerox, Konika, and others. Run at lower print volumes on a different type of digital color printer, this is your choice for marketing that makes an immediate and lasting impression.
Sizzle for Sale: Digital Color Printing Consultation
Are you a high volume mailer looking for ways to reduce printing costs and increase the impact and value of printed customer documents? Schedule today a no-obligation digital color printing consultation or request digital color output samples.