Inkjet Printing and Mailing: Power, Savings, Flexibility
This powerful one-two marketing punch comes from FSSI’s Canon Oce’ 3900 inkjet color printer and our Variable Data Printing Personalization Suite, we call MarketAdvantage. These two products work together to help you design and deliver personalized documents and direct mail pieces that grab attention, connect with customers and boost campaign response rates and ROI.
First of all, FSSI’s high-volume inkjet printing services give you the power and flexibility to customize and personalize printed pages. Using dynamically inserted variable data you can:
- Connect with customers in a more powerful, personal way.
- Transform ordinary customer documents into powerful marketing tools.
- Add impact and relevance to dull or static account documents.
- Increase brand loyalty and return on your marketing investment.
What does high volume digital printing mean?
High-volume at FSSI refers to print runs that typically range from tens of thousands into the millions. We say high-volume inkjet digital color printing to distinguish our capabilities and focus from companies who perform smaller, lower-volume print runs. For reference, FSSI’s inkjet printers can deliver up to 56 million full-color impressions per month or nearly 2000 letter-length impressions per minute.
Do all commercial printing providers offer digital inkjet printing?
No, many commercial printing companies still do not offer inkjet color printing. Printers like the Canon Oce’ 3900 are a costly investment and can cost millions of dollars. FSSI was the first print services company on the West coast to install the ColorStream® 3900 high volume inkjet color printer.
Inkjet Printing Vs. Offset Printing?
There are many benefits of inkjet printing compared to offset printing presses. For producing statements, invoices and other customer-facing documents at high volumes, inkjet printers are more economical. Not only that but you are able to add more personalization to your documents using variable data printing. Unlike offset printing, where you need to reset equipment for each printing run.
I need MICR printing for checks. Do your inkjet printers support MICR ink?
Yes. Our inkjet printer’s support for MICR ink means that we can print checks inline with other documents. This can be done on documents such as statements or letters. Unlike with pre-printed check stock, documents with checks printed inline can feature targeted messaging and full-color digital images and graphics. This enables marketers to turn an ordinary payment instrument into a personalized communication medium.
Is it difficult to convert my current black and white statements to digital color?
The biggest challenges in most conversions relate to data and data formatting, not the color output process. FSSI has helped companies of all sizes in a wide range of industries successfully convert to high volume inkjet printing. Color management can be a powerful tool that can be used to increase brand recognition and brand consistency.
Is inkjet printing better for marketing letters and direct mail postcards?
Sometimes, marketing needs more ‘oomph,’ such as variable data postcards or direct mailers printed on a super-glossy stock. (a perennial favorite of our automotive company clients). That’s why FSSI also offers what we call our high impact’ digital color printing. We utilize best-in-class equipment from companies such as Xerox, Konika, and others. We run at lower print volumes on different types of digital color printers. Adding personalization and variable printing is seamless on inkjet as a result. Therefore, inkjet printing is your choice for marketing documents that make an immediate and lasting impression.
Sizzle for Sale: Inkjet Printing Consultation
Are you a high-volume mailer looking for ways to reduce printing costs and increase the impact of customer documents? Schedule today a no-obligation digital printing consultation or request digital color samples.