“Customer Experience” Tag

Image: person looking on print color swatches.

Achieving Brand Consistency Through Color Management

FSSI logo FSSI on February 23, 2017

See the new updated version of this post here, Brand Consistency and Color Management What Is Color Management? How Can it Affect Brand Recognition? Color management is the process of controlling color production and quality. This occurs when reproducing color on various devices and across different...

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Create a Seamless Customer Experience to Achieve Multichannel Brand Consistency

FSSI logo FSSI on February 4, 2017

The significance of e-commerce has grown significantly in recent years. Nowadays, consumers expect more than just basic information when they visit a company's website. They desire an experience that mirrors the level of service they receive in physical stores. To meet these expectations, businesses must strive...

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How to Create a Seamless Customer Experience Using Omnichannel?

FSSI logo FSSI on September 29, 2015

Omnichannel Strategies for your Customer Experience Customer experience marketing ensures that current or potential customers enjoy the same experience no matter how or where they encounter a particular company. Whether it’s sales, maintenance, management, or other departments and personnel for virtually...

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