Omnichannel Customer Journey: Cross-Channel Communication Solution
Don’t look now, but customers and prospects are tuning you out, and who can really blame them? They’re busy, distracted and numb to the thousands of impersonal irrelevant messages they are bombarded with every single day. You can stick with the same traditional campaigns. Or, you can let us help you engage more effectively and cut through the noise. Move customers to action with our Cross-Media Marketing Communication services that are integrated into our omnichannel document management platform messageStreamOne™.
Better Multi-Channel Marketing and Cross-Media Communications
Multichannel marketing, sometimes referred to as its popular buzzword, omnichannel marketing. This marketing strategy creates an interactive, mutually rewarding dialogue between your company and your customers and prospects. Looking for a cost-effective way to strengthen or rebuild valued customer relationships? Campaigns built on relevant targeted messaging have become a proven solution to that problem. We work with your team to create a complete multichannel communication solution. After that, we then use the same strategies for your traditional statements, letters, and other mailings. Reach on-the-go customers with a cohesive, unified message across the print and electronic media that they use most. We produce both traditional mailers and electronic documents. Can also offer integrated mobile presentment, like email and SMS text messages. Make sure you communicate effectively and consistently across all channels and can be tailored to what channels your customers prefer.
Print-to-Web Via Mobile
With FSSI’s Cross-Media Communications tool, you can develop a data-driven ‘print-to-web via mobile’ strategy that leverages the power of document personalization to drive customers to the web and take actions that increase sales and brand engagement. Tactical elements of this powerful multi-channel marketing tool include:
PURLs (Personalized URLs)
Unique, personally designated URLs that take customers to a unique landing page featuring a specially targeted offer or information. The personalization helps get recipients’ attention and lift interest and response rates.
Use these “smartphone” codes on transactional or marketing documents to drive mobile-enabled customers to their personalized dynamic landing page. Gain end-to-end visibility into user behavior and response by tracking individual QR-code scans throughout your multi-channel marketing campaigns.
Dynamic Landing Pages
We uniquely target each of these pages to each recipient. Each landing page allows you to engage them with personalized information. Examples of this personalization include the name in the header, variable messaging, variable images or pre-populated forms. Gain additional insights into customer preferences and behaviors through on-page surveys or questionnaires.
Reach out to a single customer segment or target your entire mailing list. Customization dynamically personalizes emails with relevant messages and graphics that increase open and response rates.
Customer Data Drives Decisioning & Offers
FSSI’s Cross Media Marketing Tools use customer responses and self-identified preferences to dynamically create personalized messaging and offers. With Cross-Media Communications capabilities, gathering the information you want is as simple as predefining variable data or decisioning criteria. The tool helps ensure that only relevant, personalized offers reach a targeted customer. As a result, your marketing communication campaigns result in higher open and response rates, and greater ROI.
Individual Piece Tracking
Traditional single-channel campaigns make it difficult to monitor and report campaign results. However, FSSI’s flexible multi-channel marketing tool does so easily and automatically. Through the dashboard of our workStreamOne™ online job tracking and reporting tool, you can precisely measure and evaluate every user action and conversation. This enables you to refine and optimize your marketing efforts and maximize campaign returns.
Request a Cross-Media Communications Demonstration
Ready to cut through the clutter and connect with busy customers on a deeper, more personal level? Try multi-channel marketing with FSSI’s Cross-Media Communications tool—a foundational component of our MarketAdvantage Personalization Suite. Call today for more information or to schedule a Cross-Media Communications demonstration.