Better Multichannel Marketing and Cross-Channel Communications
Multichannel marketing is sometimes referred to as cross-channel, or its popular buzzword, omnichannel marketing. This marketing strategy creates an interactive, mutually rewarding dialogue between your company and your customers and prospects. Looking for a cost-effective way to strengthen or rebuild valued customer relationships? Campaigns built on relevant targeted messaging have become a proven solution to that problem.
We work with your team to create a complete multichannel marketing communications solution. After that, we then use the same strategies for your traditional statements, letters, and other mailings. Reach on-the-go customers with a cohesive, unified message across the print and electronic media that they use most. We produce both traditional mailers and electronic documents. We also offer integrated mobile presentment, like email and SMS text messages. Make sure you communicate effectively and consistently across all channels and can tailor your messaging and distribution strategies to what channels your customers prefer.
Print-to-Web Via Mobile
With FSSI’s cross-media marketing tools, you can develop a data-driven ‘print-to-web via mobile’ strategy that leverages the power of document personalization to drive customers to the web and take actions that increase sales and brand engagement. Tactical elements of this powerful multi-channel marketing tool include:
PURLs (Personalized URLs)
Unique, personally designated URLs that take customers to a unique landing page featuring a specially targeted offer or information. The personalization helps get recipients’ attention and lift interest and response rates.
Use these “smartphone” codes on statements, bills, invoices, and marketing documents to drive mobile-enabled customers to their personalized dynamic landing page. Gain end-to-end visibility into user behavior and response by tracking individual QR-code scans throughout your multi-channel marketing campaigns.
Dynamic Landing Pages
These pages are uniquely targeted to each recipient, allowing you to engage them with personalized information, such as the name in the header or pre-populated forms. Gain additional insights into customer preferences and behaviors through on-page surveys or questionnaires.
Reach out to a single customer segment or target your entire mailing list. Customization dynamically personalizes emails with relevant messages and graphics that increase open and response rates.
Customer Data Drives Decisioning & Offers
FSSI’s Cross-Media Communications tool uses customer responses and self-identified preferences to dynamically create personalized messaging and offers. With cross-channel communications capabilities, gathering the information you want is as simple as predefining variable data or decisioning criteria. The tool helps ensure that only relevant, personalized offers reach a targeted customer, resulting in higher open and response rates, and greater ROI.
Individual Mailpiece Tracking
While traditional single-channel campaigns make it difficult to monitor and report campaign results, FSSI’s flexible multi-channel marketing tool does so easily and automatically. Through the dashboard of workStreamOne™ our online job tracking and reporting tool, you can precisely measure and evaluate every user action and conversation. This enables you to refine and optimize your marketing efforts and maximize campaign returns.
Request a Cross-Media Communications Demonstration
Ready to cut through the clutter and connect with busy customers on a deeper, more personal level? Try multi-channel marketing with FSSI’s Cross-Media Communications tool—a foundational component of our MarketAdvantage Personalization Suite. Call today for more information or to schedule a multichannel communications demonstration.