Customizable Omnichannel Marketing Communication
Omnichannel marketing is more than just a buzzword. Customers have grown accustomed to expecting more from financial services companies. Reaching customers on multiple communication channels is becoming even more important in driving customer engagement.
That’s why FSSI offers two types of highly customizable integrated multi-channel communication services. Online self-managed services that you use when the need arises, and turnkey solutions for more automated marketing communication that can get you to market fast. We can set up and administer both of these for you. Both are based on FSSI’s exclusive complete marketing solution MarketAdvantage. Both options include expert support from a seasoned team of direct mail marketing and production specialists. This support includes both in-house graphic designers and software developers. We’ve worked with banks, credit unions, auto finance, healthcare, consumer finance, municipalities, investment companies, utilities and a myriad of other businesses in the financial services industry.
Document-based marketing, especially relevant, personalized on-page messaging, is central to the tools and support that FSSI provides. What some companies see as “white space,” we, along with many of our clients see as a marketing gold-mine of invaluable real estate. By taking advantage of this valuable space to communicate with customers you can transform ordinary statements, bills, and other documents into powerful marketing tools using color and personalization.
Cross-media communication helps you reach each customer on their preferred communication channel. As a result, your customer engagement rates, company brand loyalty, and ROI will improve. Reaching each customer on their preferred channel communication has grown in importance to your marketing efforts. Building a personalized customer relationship with each customer increases the value each person brings to your business.
Online Document Content Management Portal
To help our more self-sufficient clients create and manage document-based messaging campaigns, FSSI offers messageStreamOne™, a self-managed portal that provides complete, real-time control over on-page text and graphics. These on-page elements are inserted dynamically. They can be based on variable data that you predefine, according to campaign objectives. Examples include cross-selling, upselling, education or brand building. An FSSI on-page messaging campaign can stand alone or be integrated into a larger direct mail marketing campaign.
Cross-Channel Communication for Improved Customer Engagement
Working with FSSI support teams, our integrated marketing communication services platform helps you to develop, deploy and monitor integrated multi-channel campaigns. Turn customer service into a valuable brand building opportunity. Some of our digital marketing capabilities include:
- Unique Personalized URLs
- Mobile QR Codes
- Dynamic Landing Pages
- Targeted, Opt-In Emails
We can help you create customizable site domains that enhance campaign messaging, improve response rate, and link to dynamic landing pages containing personalized offers and engaging rich media content.
FSSI’s Marketing Communications team is available to provide the support and target audience expertise to get the highest returns from your marketing campaigns. Clients who utilize our services have at their disposal a seasoned team of in-house marketing, design, social media and production professionals that includes:
To help implement, coordinate and measure campaigns based on the marketing communications services you choose.
To provide assistance with targeting, segmentation and database management
To help you design and format documents for maximum impact, based on best practices for layout, typography, color use, and whitespace management
Digital color specialists
To ensure color-use consistency, color matching, and branding
To help you develop a marketing strategy that features targeted messaging and content that creatively communicates your brand’s unique promise and personality.
Who can, if needed, create custom applications that support or enhance other FSSI print and mail services.
Full-Color Production Inkjet Technology
Most marketers know that color delivers a significant and measurable lift in customer interest and response rates over black-ink only documents. The engine that drives personalization with FSSI MarketAdvantage technology is Canon’s Océ ColorStream® 3900 Inkjet Printer. In addition to MICR printing, it also supports inline dynamic perforating and integrated camera technology to verify the integrity of each unique piece that is produced. See how we can use this inkjet and personalization technology to Increase Response Rates on your Direct Mail Campaigns?
Ten Ways Marketers Can Leverage MarketAdvantage Technology
Whether you use our self-managed B2C communications solutions or allow us to set up and manage one for you, FSSI’s MarketAdvantage technology provides the power and flexibility needed to create documents and campaigns that resonate with customers. While at the same time, reducing costs and more effectively reaching your campaign objectives. Leverage our cross-channel marketing services to more effectively:
- Create and manage tightly integrated, personalized marketing campaigns
- Cross-sell, upsell and promote selected products or events
- Support and expand branding and educational initiatives
- Design customer-facing documents that expand beyond their intended purpose to include information, advice, marketing, and payment reminders
- Increase documents’ long-term value through enhancements that stimulate reader response
- Strengthen your documents’ aesthetic appeal
- Simplify page navigation to increase interest and engagement
- Highlight time-sensitive instructions and critical account information
- Improve comprehension through colorful graphics
- Access campaign metrics through “big-picture” activity reports and Key Performance Indicators via FSSI’s easy-to-use reporting dashboard
Free Marketing Communications Services Consultation
FSSI’s business communication services enable you to create personalized, data-driven cross-channel marketing campaigns that cut through the clutter in a powerful, memorable way. It’s cross-media marketing made to order. Schedule your consultation now to learn more about we integrate marketing messages into our customer relationship-building communications.