Marketing Communications Services

Marketing Communication Services

Among heavily regulated industries like banking, finance, insurance and healthcare today, the need for marketing communications services varies widely. It is usually based on the availability of in-house expertise and the size of the marketing budget. Some companies want more services. Others get by with less.

marketing communications services

Creative and Customizable Marketing Campaigns

That’s why FSSI offers two types of highly customizable marketing communications services: online self-managed services that you use when the need arises; turnkey services that we set up and administer for you. Both are based on FSSI’s exclusive MarketAdvantage document personalization technology and both include expert support from a seasoned team of marketing and production specialists.

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Self-Managed Communications

Document-based marketing, especially relevant, on-page messaging, is important to the tools and support that FSSI provides. What some companies see simply as “white space,” we (and many clients) consider a marketing gold mine–invaluable real estate that can be easily refreshed and colorized, transforming ordinary statements, bills, direct mailers and other documents into extraordinary marketing tools.

Document Messaging Portal

To help our more self-sufficient clients create and manage document-based messaging campaigns, FSSI offers messageStreamOne, a self-managed portal that provides complete, real-time control over on-page text and graphics. These elements are inserted dynamically onto postcards, statements and notices, based on variable data that you predefined. This data is used according to campaign objectives, such as cross-selling, upselling, education or brand building.

An FSSI on-page messaging campaign can stand alone or be integrated into a larger marketing program.

Multichannel Marketing Communications

Working with FSSI support teams, you may use our multichannel communications platform to develop, deploy and monitor integrated, multi-channel campaigns, using digital marketing capabilities that include:

  • Unique URLs
  • Mobile (QR) codes
  • Dynamic landing pages
  • Targeted, opt-in Emails

You may also create customizable site domains that enhance campaign messaging, improve response rates, and link to dynamic landing pages containing personalized offers and engaging, rich media content.

In-House Marketing Communications Support

FSSI’s Marketing Group knows the importance of marketing communication and is available to provide the support and expertise needed to get the highest returns from your campaigns. We have a seasoned team of in-house marketing, design and production professionals that are ready to help including:

Project managers

To help implement, coordinate and measure campaigns based on your marketing objectives.

Data analysts

To provide assistance with targeting, segmentation and database management.

Graphic designers

To help you design and format documents for maximum impact, based on best practices for layout, typography, color use and whitespace management.

Digital color specialists

To ensure color-use consistency and brand.

Professional copywriters

To help you develop on-strategy messaging and content that creatively communicate your brand’s unique promise and personality.

Software developers

Who can, if needed, create custom applications that support or enhance other FSSI marketing strategies.

Full-Color Production Inkjet Technology

Most marketers know that color delivers a significant and measurable lift in customer interest and response rates over black-ink-only documents. The engine that drives personalization with FSSI MarketAdvantage technology is Canon’s Océ ColorStream® 3900 digital color press. In addition to MICR ink printing, it also supports inline dynamic perforating and integrated camera technology to verify the integrity of every unique piece that’s produced.

Marketing Communications with Canon Oce' 3900

Ten Ways Marketers Can Leverage MarketAdvantage Technology

Whether you use our self-managed communications platform or allow us to set up and manage services for you, FSSI’s MarketAdvantage technology provides the power and flexibility needed to create documents and campaigns that resonate with customers, while reducing costs and achieving your goals. Leverage our marketing communications expertise to more effectively:

  1. Create and manage tightly integrated, personalized marketing campaigns
  2. Cross-sell, upsell and promote selected products or events
  3. Support and expand branding and educational initiatives
  4. Design customer-facing documents that expand beyond their intended purpose to include information, advice, marketing and payment reminders
  5. Increase documents’ long-term value through enhancements that stimulate reader response
  6. Strengthen your documents’ aesthetic appeal
  7. Simplify page navigation to increase interest and engagement
  8. Highlight time-sensitive instructions and critical account information
  9. Improve comprehension through colorful graphics
  10. Access campaign metrics through “big-picture” activity reports and Key Performance Indicators via FSSI’s easy-to-use reporting dashboard

Free Marketing Communications Consultation

FSSI’s marketing communications services enable you to create personalized, data-driven campaigns that cut through the clutter in a powerful, memorable way. It’s marketing made to order. Schedule your consultation now to learn more.