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Image: Leveraging Big Data in Customer Communications

Leveraging Big Data in Customer Communications

Big data is everywhere because, well — it’s BIG! Internet users, alone, generate an estimated average of 2.5 quintillion bytes (that’s A LOT - a quintillion is a number equal to 1 followed by 18 zeros) of data each day. 1 These massive data volumes are projected to double every two years. 2 All of... Read More »

Posted April 04, 2021 in Banks and Credit Unions, Customer Experience and Engagement, Data Security and Privacy, Document Design, Marketing Strategies, Technology and Mobile, Variable Data Personalization.

Image: Variable Data Printing: Add Personalization in your Marketing

Variable Data Printing: Add Personalization in your Marketing

Companies are always looking to increase the efficiency of their customer communications. Variable data printing (VDP) is often used in marketing, because personalization is proven to increase response rates, better resonate with customers, and enhance the overall customer experience. When done correctly,... Read More »

Posted June 06, 2019 in Banks and Credit Unions, Customer Experience and Engagement, Direct Mail, Marketing Strategies, Printing, Variable Data Personalization.

Image: Personalized Marketing: The Road Less Traveled

Personalized Marketing: The Road Less Traveled

The Benefits of Personalized Marketing for the Financial Services Industry Personalized marketing is a form of target marketing that creates messages for individual customers. In many cases, personalization is run through an automated method that uses computer software to mine data and makes... Read More »

Posted January 01, 2017 in Marketing Strategies, Technology and Mobile, Variable Data Personalization.

4 Effective Direct Mail Strategies to Build your Brand

New Direct Mail Technology and Techniques There are huge ROI benefits to making your direct mail more helpful and engaging. Whether they take the form of greater brand awareness, deeper customer connections, higher response rates, or good old postal discounts. We are going to review some strategies... Read More »

Posted January 01, 2015 in Business Process Improvement, Direct Mail, Postage and Mailing.