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Image: Increase ROI with Well-Designed Customer Documents

Increase ROI with Well-Designed Customer Documents

Document Design Tips for Transactional Documents Transactional customer documents are an integral part of any business. They offer the opportunity to regularly communicate with your customers. Whether you produce your monthly transactional statements in-house or work with an outsourcing print-mail vendor... Read More »

Posted April 04, 2020 in Customer Experience and Engagement, Document Design, How-to Guides.

Image: Top 5 Myths About Millennials and Direct Mail

Top 5 Myths About Millennials and Direct Mail

It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is absolutely correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products and more, especially to millennials. And... Read More »

Posted April 04, 2020 in Customer Experience and Engagement, Direct Mail, Marketing Strategies, Millennials and Gen Z, Variable Data Personalization.

Image: Variable Data Printing: Add Personalization in your Marketing

Variable Data Printing: Add Personalization in your Marketing

Companies are always looking to increase the efficiency of their customer communications. Variable data printing (VDP) is often used in marketing, because personalization is proven to increase response rates, better resonate with customers, and enhance the overall customer experience. When done correctly,... Read More »

Posted June 06, 2019 in Banks and Credit Unions, Customer Experience and Engagement, Direct Mail, Marketing Strategies, Printing, Variable Data Personalization.

Image: Credit Union Marketing Strategies for Generation Z?

Credit Union Marketing Strategies for Generation Z?

How to Effectively Market your Credit Union to Gen Z? Credit Unions need to apply different marketing strategies to target different demographics. To this end, many of you have already spent a great deal of time and money developing millennial marketing strategies. However, in the case of Generation Z... Read More »

Posted February 02, 2018 in Banks and Credit Unions, How-to Guides, Marketing Strategies, Millennials and Gen Z.

Image: Millennial Marketing Strategies: How to Market to Millennials?

Millennial Marketing Strategies: How to Market to Millennials?

How to Market to Millennials: Design, Technology, Personalization Every generation forces the Marketing Industry to change tactics. Millennials, who range between the ages of 18 to 34, are no exception. Marketers must rethink traditional advertising strategies if they hope to engage with today's consumers.... Read More »

Posted March 03, 2017 in Banks and Credit Unions, Direct Mail, How-to Guides, Marketing Strategies, Variable Data Personalization.