Milestones, Technology

FSSI gets personal with clients… for the 5,000th time

Image: Santa Ana, California location icon Santa Ana, California on December 6, 2011

Want proof that personalization works? Look no further than FSSI’s annual client calendars. What started as a small project to showcase variable data/digital color printing capabilities has grown into a yearly tradition that recently saw the company distribute its 5,000th personalized piece.

“You can’t beat the power of personalization,” says CEO Jon Dietz. “Even veteran variable-data clients tell us how much they love seeing their names creatively displayed within the photos. Personalization, engaging imagery, and great production value have made FSSI calendars quite popular with clients. Plus, we really enjoy giving them out.”

Produced in-house using color print technology   

“Digital color printing has been a staple of our service offering for many years,” notes company president, Jennifer Dietz. We invite clients to call their FSSI Sales or Account Rep to learn more about integrating personalized color mailers into upcoming marketing initiatives. Benefits of personalization include higher response rates, increased loyalty and greater upsell opportunities.”

“We can also personalize calendars for our clients’ customers, if desired,” Dietz adds. “As we’ve seen, they’re a powerful, memorable way to connect with people by doing something unique and special.”

See our personalized marketing and direct mail services.

About FSSI

FSSI is an employee owned, WBE-certified document outsourcing company that helps businesses maximize their impact and strategic value through highly customizable print-mail and digital communication solutions. Serving the financial, insurance, healthcare and other regulated industries, FSSI is well-versed in the security and data practices necessary to handle confidential customer information and remain compliant. Learn more about FSSI's capabilities by visiting For business opportunities, please contact Executive Vice President of Business Development Dan Palmquist at 714.436.3300 or .