“Millennials and Gen Z” Category

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Millennials Love Direct Mail: Common Myths Busted

FSSI logo FSSI Marketing on April 6, 2020

The Truth About Millennials and Direct Mail Marketing It’s a modern myth that millennials are the “paperless” generation. The idea that the Digital Age has changed the role of printed mail is correct, but direct mail marketing remains one of the most effective tools to deliver messages, offers, products...

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Credit Union Marketing Strategies for Generation Z?

FSSI logo Kelly McConville on February 21, 2018

How Credit Unions Can Effectively Market to Millennials and Gen Z Marketing to Millennials and Gen Z requires a nuanced approach that takes into account their distinct characteristics and preferences. While Millennials are typically considered digital natives, Gen Z has grown up with technology as an integral...

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Social Media Marketing: Boost Customer Engagement

FSSI logo Kelly McConville on April 6, 2017

Using Social Media Marketing to Boost Customer Engagement Social media marketing, when utilized properly is a great strategy for building engagement with your consumers. Social media has evolved drastically over the last couple of years. One thing about social media marketing that will never change is the...

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Document Design Strategies for Millennials

FSSI logo Kelly McConville on September 2, 2015

Millennial Marketing Millennials have tremendous purchasing power and matter to your future growth. Ignoring this growing demographic's need for ease, simplicity, and convenience could cost you dearly. Marketing to millennials can be tough, but we will discuss how to use document redesign strategies to better...

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