What is Variable Data Printing?
Variable data printing is a form of digital printing where on page elements like images, text, and other graphics can change from piece to piece in the print process. This process is carried out seamlessly, without having to stop or slow down your printing production. Also called variable information printing, VDP, and VIP. Variable information printing services offer an easier entry for companies looking to add a personalized touch to standard documents. As a result, clients see improve engagement and cross-sell opportunities.
Today, companies in a wide range of verticals can benefit from convenient, online document management and redesign by using FSSI’s proprietary MarketAdvantage web-based document redesign and variable data formatting platform
We’ve done our best to make variable data printing and personalized marketing messaging easier to implement, especially for highly regulated industries like banking, finance, healthcare, insurance and other financial services. Personalized communication is what the modern consumer is looking for. Fully featured and easy to use, MarketAdvantage is the online redesign solution that enhances your company’s document-based marketing using personalized messaging, cross-sell and up-sell capabilities.
Customer Document Redesign: Increase the Value of Your Documents
In the nuanced world of statement document design, even small changes can yield remarkable results. What some companies see simply as whitespace, others consider a marketing gold mine–invaluable real estate that can be selectively refreshed and colorized to create attention and response and enable every document to expand beyond its intended purpose.
Adding personalization into marketing your traditional statement campaigns is a great way to get your customers more engaged, and opens the door for more effective cross-channel marketing campaigns. It’s what FSSI calls ‘maximizing document value.’ And we help you do it better and faster with our MarketAdvantage online document redesign and variable data printing solution and our full personalized communications suite.
Personalized marketing helps your message resonate with customers making sure each customer receives your message. Using variable data printing is one of the easiest ways to make your statements and financial documents stand out in a world full of thousands of distractions for the modern consumer. We specialize in variable data targeted marketing for regulated industries, such as banks, credit unions, finance, and healthcare. Leave the compliance management concerns to us.
Personalized communication through dynamic variables such as:
- Color Logos
- Data-Driven Graphics
- Selective Message
- QR Codes
Dynamic Document Printing Options Enhance Your Document’s Impact
Take Your Statements to the Next Level:
Ten Ways to Use MarketAdvantage for Redesigning Documents Online
- Reformat customer-facing documents that expand beyond their intended purpose to include targeted information, advice, marketing, and payment reminders
- Increase document value through on-page enhancements that move readers into action
- Strengthen aesthetic appeal
- Simplify navigation to increase interest and engagement
- Highlight time-sensitive instructions and critical account information
- Improve comprehension through colorful graphics
- Support and expand branding and educational initiatives
- Cross-sell, upsell and promote selected products or events
- Create and manage tightly integrated, personalized marketing campaigns
- Access campaign metrics through “big-picture” activity reports and Key Performance Indicators via FSSI’s easy-to-use workflow management and reporting dashboard, workStreamOne
MarketAdvantage offers in-depth results tracking and reporting through workStreamOne
Free Variable Data Printing Personalization Demonstration
Contact FSSI today and learn more about redesigned documents and modern personalized communication. See for yourself how this approach makes your customer-facing correspondence expand beyond its intended purpose.