MarketAdvantage

Personalized Marketing

Variable Data Printing Solution: MarketAdvantage

Redesigning financial statements or other customer documents helps you grow your business by transforming an often overlooked medium into an active, highly personal marketing channel. One that builds trust, advances your brand and connects with customer needs. We offer personalized marketing services including variable data printing, bank statement redesign, utility bill redesign, auto finance statement redesign and more.

What is Variable Data Printing?

Variable data printing is a form of digital printing where on page elements like images, text, and other graphics can change from piece to piece in the print process. This process is carried out seamlessly, without having to stop or slow down your printing production. Also called variable information printing, VDP, and VIP.  Variable information printing services offer an easier entry for companies looking to add a personalized touch to standard documents. As a result, clients see improve engagement and cross-sell opportunities.

Today, companies in a wide range of verticals can benefit from convenient, online document management and redesign by using FSSI’s proprietary MarketAdvantage web-based document redesign and variable data formatting platform

We’ve done our best to make variable data printing and personalized marketing messaging easier to implement, especially for highly regulated industries like banking, finance, healthcare, insurance, and other financial services. Personalized communication is what the modern consumer is looking for. Fully-featured and easy to use, MarketAdvantage is the online redesign solution that enhances your company’s document-based marketing using personalized messaging, cross-sell and up-sell capabilities.

Customer Document Redesign: Increase the Value of Your Documents

In the nuanced world of statement document design, even small changes can yield remarkable results. What some companies see simply as whitespace, others consider a marketing gold mine–invaluable real estate that can be selectively refreshed and colorized to create attention and response and enable every document to expand beyond its intended purpose.

Adding personalization into marketing your traditional statement campaigns is a great way to get your customers more engaged, and opens the door for more effective cross-channel marketing campaigns. It’s what FSSI calls ‘maximizing document value.’ And we help you do it better and faster with our MarketAdvantage online document redesign and variable data printing solution and our full personalized communications suite.

Personalized marketing helps your message resonate with customers making sure each customer receives your message. Using variable data printing is one of the easiest ways to make your statements and financial documents stand out in a world full of thousands of distractions for the modern consumer. We specialize in variable data targeted marketing for regulated industries, such as banks, credit unions, finance, and healthcare. Leave the compliance management concerns to us.

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The Impact of VDP and Personalization

Today, companies in a wide range of verticals can benefit from convenient, online document management and redesign by using FSSI’s proprietary MarketAdvantage web-based document redesign and variable data formatting and marketing personalization suite.

Full featured and easy to use, MarketAdvantage is the online redesign solution that enhances your company’s document-based marketing, cross-sell and up-sell capabilities. We’ve made variable data printing and personalized marketing messaging easier to implement, especially for highly regulated industries like banking, finance, healthcare, insurance, and other financial services. Personalized communication is what the modern consumer is looking for.

Dynamic Statement Printing Personalized for Each Customer

Adding a personalized touch to traditional statement campaigns is a great way to get your customers more engaged. This opens the door for more effective cross-channel marketing campaigns. It’s what FSSI calls ‘maximizing document value.’ We help you do it better and faster with our MarketAdvantage online document design and template-based marketing tool. If you’ve ever wondered about the power of variable data printing, schedule a demo. We can show you the impact some of our clients have seen using our full personalized communications suite.

As today’s premier document redesign and document management solution, MarketAdvantage equips you to cost-effectively develop data-driven, multi-channel campaigns that use thoughtful design to get better results. The tightly integrated technologies that comprise FSSI’s MarketAdvantage include:

  • Full-color Production Inkjet Technology—color delivers a significant and measurable lift in customer interest and response rates over black-ink only documents. The engine that drives FSSI’s MarketAdvantage is Canon’s Océ ColorStream® 3900. It also supports MICR ink printing, inline dynamic perforating and integrated camera technology to verify the integrity of each unique piece.
  • The messageStreamOne Portal—an FSSI exclusive, the portal provides real-time print management control over message-text and graphics; it lets you create, approve, upload and selectively place full-color digital graphics and promotional/educational messaging. You may also tie images and text directly to variable account data to dynamically create a highly targeted personalized marketing strategy with reader-relevant communications.
  • Cross-Media Communication Platform–develop and deploy highly creative multi-channel campaigns that can include unique URLs, Mobile (QR) codes, dynamic landing pages, and targeted, opt-in emails; use customizable site domains to enhance campaign messaging and response rates; link to dynamic landing pages featuring offer-specific content and rich media, such as streaming audio and/or video.

Personalized communication through dynamic variables such as:

  1. Color Logos
  2. PURLs
  3. Personalization
  4. Data-Driven Graphics
  5. Selective Message
  6. QR Codes
variable data printing

Dynamic Document Printing Options Enhance Your Document’s Impact

Variable Data Printing Auto Finance
variable information printing
dynamic statement printing and mailing

Take Your Statements to the Next Level:

Ten Ways to Use MarketAdvantage for Redesigning Documents Online

  1. Reformat customer-facing documents that expand beyond their intended purpose to include targeted information, advice, marketing, and payment reminders
  2. Increase document value through on-page enhancements that move readers into action
  3. Strengthen aesthetic appeal
  4. Simplify navigation to increase interest and engagement
  5. Highlight time-sensitive instructions and critical account information
  6. Improve comprehension through colorful graphics
  7. Support and expand branding and educational initiatives
  8. Cross-sell, upsell and promote selected products or events
  9. Create and manage tightly integrated, personalized marketing campaigns
  10. Access campaign metrics through “big-picture” activity reports and Key Performance Indicators via FSSI’s easy-to-use workflow management and reporting dashboard, workStreamOne

MarketAdvantage offers in-depth results tracking and reporting through workStreamOne

Free Variable Data Printing Personalization Demonstration

Contact FSSI today and learn more about redesigned documents and modern personalized communication. See for yourself how this approach makes your customer-facing correspondence expand beyond its intended purpose.

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    We aren’t just printers and inserting machines. Although – we continually invest in the best. Our client’s success comes from the intangibles you don’t see on our spotless production floor: core values that drive our employees behavior, proprietary automation workflows that innovate how we meet client expectations, and a committed executive team that continually invests in the people, technology and culture that creates opportunities for our client’s to scale. Check out our video to see how we do things differently at FSSI.

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