Customer Document Redesign: Maximize Impact and Value
In the nuanced world of statement document design, even small changes can yield remarkable results. What some companies see simply as whitespace, others consider a marketing gold mine–invaluable real estate that can be selectively refreshed and colorized to create attention and response and enable every document to expand beyond its intended purpose.
Personalized marketing helps your message resonate with customers making sure each customer receives your message. Using variable data printing is one of the easiest ways to make your statements and financial documents stand out in a world full of thousands of distractions for the modern consumer. We specialize in variable data targeted marketing for regulated industries, such as banks, credit unions, finance, and healthcare. Leave the compliance management concerns to us.
Adding personalization into marketing your traditional statement campaigns is a great way to get your customers more engaged, and opens the door for more effective cross-channel marketing campaigns. It’s what FSSI calls ‘maximizing document value.’ And we help you do it better and faster with our MarketAdvantage online document redesign and variable data printing solution and our full personalized communications suite.
Today, companies in a wide range of verticals can benefit from convenient, online document management and redesign by using FSSI’s proprietary MarketAdvantage web-based document redesign and variable data formatting and marketing personalization suite.
Full featured and easy to use, MarketAdvantage is the online redesign solution that enhances your company’s document-based marketing, cross-sell and up-sell capabilities. We’ve made variable data printing and personalized marketing messaging easier to implement, especially for highly regulated industries like banking, finance, healthcare, insurance and other financial services. Personalized communication is what the modern consumer is looking for.
Personalized Communication through dynamic variables such as:
- Color Logos
- Data Driven Graphics
- Selective Message
- QR Codes
Variable Data Printing Options Enhance Your Document’s Impact
Take Your Statements to the Next Level:
Ten Ways To Use MarketAdvantage for Redesigning Documents Online
- Reformat customer-facing documents that expand beyond their intended purpose to include targeted information, advice, marketing, and payment reminders
- Increase document value through on-page enhancements that move readers into action
- Strengthen aesthetic appeal
- Simplify navigation to increase interest and engagement
- Highlight time-sensitive instructions and critical account information
- Improve comprehension through colorful graphics
- Support and expand branding and educational initiatives
- Cross-sell, upsell and promote selected products or events
- Create and manage tightly integrated, personalized marketing campaigns
- Access campaign metrics through “big-picture” activity reports and Key Performance Indicators via FSSI’s easy-to-use workflow management and reporting dashboard, workStreamOne
MarketAdvantage offers in-depth results tracking and reporting through workStreamOne
Free Personalized Communication Document Redesign Demonstration
Contact FSSI today and learn how redesigned documents and a modern personalized communication approach makes your customer-facing correspondence expand beyond its intended purpose.