Market Advantage

Redesign Documents Dynamically Online

Customer communications management is an important aspect of your communication strategy. Redesigning financial statements or other customer documents helps you grow your business by transforming an often overlooked medium into an active, highly personal marketing channel. One that builds trust, advances your brand and connects with customer needs.

Customer Document Design: Increasing Document Value

In the nuanced world of document design, even small changes can yield remarkable results. What some companies see simply as whitespace, others consider a marketing gold mine–invaluable real estate that can be selectively refreshed and colorized to create attention and response and enable every document to expand beyond its intended purpose.

Today, the customer communications for companies in a wide range of verticals can benefit from convenient, dynamic document design and messaging by using FSSI’s proprietary MarketAdvantage web-based document content redesign and personalization suite.

Full-featured and easy to use, MarketAdvantage is the online document design solution that enhances your company’s document-based marketing, cross-sell and upsell capabilities.

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Variable Data Printing Output Personalized for Each Customer

Adding a personalized touch to transactional statement campaigns using dynamic messaging is a great way to get your customers more engaged. This opens the door for more effective cross-channel marketing campaigns. It’s what FSSI calls ‘maximizing document value.’ We help you do it better and faster with our MarketAdvantage online document design and template-based marketing tool.

If you’ve ever wondered about the power of variable data printing and personalization, schedule a demo. We can show you the impact some of our clients have seen using our fully personalized communications suite.

As today’s premier document content and document management solution, MarketAdvantage equips you to cost-effectively develop data-driven, multi-channel campaigns that use thoughtful design to get better results. The tightly integrated technologies that comprise FSSI’s MarketAdvantage include:

  • Full-color Production Inkjet Technology—color delivers a significant and measurable lift in customer interest and response rates over black-ink only documents. The engine that drives FSSI’s MarketAdvantage is Canon’s Océ ColorStream® 3900. It also supports MICR ink printing, inline dynamic perforating and integrated camera technology to verify the integrity of each unique piece.
  • The messageStreamOne Portal—an FSSI exclusive, the portal provides real-time design control over message-text and graphics; it lets you create, approve, upload and selectively place full-color digital graphics and promotional/educational messaging. You may also tie images and text directly to variable account data to dynamically create highly targeted, reader-relevant communications.
  • Cross-Media Communications Platform—develop and deploy highly creative multi-channel communications that can include unique URLs, Mobile (QR) codes, dynamic landing pages, and targeted, opt-in emails; use customizable site domains to enhance campaign messaging and response rates; link to dynamic landing pages featuring offer-specific content and rich media, such as streaming audio and/or video.

Connect with customers through dynamic variable data such as:

  1. Color Logos
  2. PURLs
  3. Personalization
  4. Data-Driven Graphics
  5. Selective Message
  6. QR Codes

Printing Options to Enhance Your Impact:

Statement redesign example
Statement printout highlight color
full color statement redesign

Take Your Statements to the Next Level:

Ten Ways MarketAdvantage Helps Improve Documents

  1. Reformat customer-facing documents that expand beyond their intended purpose to include targeted information, advice, marketing, and payment reminders
  2. Increase document value through on-page enhancements that move readers into action
  3. Strengthen aesthetic appeal
  4. Simplify navigation to increase interest and engagement
  5. Highlight time-sensitive instructions and critical account information
  6. Improve comprehension through colorful graphics
  7. Support and expand branding and educational initiatives
  8. Cross-sell, upsell and promote selected products or events
  9. Create and manage tightly integrated, personalized marketing campaigns
  10. Access campaign metrics through “big-picture” activity reports and Key Performance Indicators via FSSI’s easy-to-use reporting dashboard

MarketAdvantage offers in-depth results tracking and reporting through workStreamOne

Free Document Redesign Demonstration

Contact FSSI today and learn how redesigning documents online makes your customer-facing correspondence expand beyond its intended purpose.

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