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Myth Vs. Fact – Can Recycled Paper be Used Indefinitely?
Surprising Facts About Paper Recycling People often assume that we can recycle paper over and over indefinitely. The truth is not so simple. Think of it this way, there is a limit to how many times shirts can be laundered. At some point, they lose so much of their fiber that they start to come apart. Paper itself is...
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How Color Can Improve Boring Financial Statements?
Benefits of Adding Color to Statements and Customer Documents? There are many advantages of adding color to financial statements and other documents. Many companies still haven't realized just how valuable a well-designed document is to their business. If your print and digital statements are not the most exciting...
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Myth Vs. Fact – The Paper Industry’s Carbon Footprint
Myth Vs. Fact: What is Paper's True Carbon Footprint? Do you feel guilty when you ask your bank for paper statements and not just eDelivery? Electronic banking helps banks save money on printing, mailing, and postage. However, don’t confuse their paperless marketing with environmental awareness. The fact is,...
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Myth Vs. Fact – Paper and the Environment
Is Paper a Renewable Resource? Avoiding the use of wood is not the way to protect forests for the long term. It is precisely the areas of the world that consume the least wood that continue to suffer the greatest forest loss. Myth: Paper is bad for the environment Fact: Recycled Paper is one of the few truly...
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Email Drip Marketing: How to Start an Email Drip Campaign
How to Start an Email Drip Campaign? In Part 1 of this two-part blog series, we explored why an email drip campaign is a great addition to your company’s current content marketing strategy. In Part 2, we will focus on how to set up your email drip marketing and choose an email drip marketing software application that...
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Myth Vs. Fact – Is The Paper and Packaging Industry Destroying Forests?
Is the Paper and Packaging Industry Really Destroying Forests? Myth Vs. Fact Blog Series Part 1/8 We all want to be environmentally sensitive, and yet there are some myths that have grown up like bacteria in a broken refrigerator that have given print and mail a bad smell. We’d like to wipe those moldy shelves...
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Email Drip Marketing: Enhance Lead Nurturing and Customer Engagement
What is Email Drip Marketing? An email drip campaign is a part of marketing automation. It is executed through the delivery of scheduled marketing emails. Manually connecting with every lead and customer can be daunting and extremely time-consuming. Automated emails are much more efficient and cost-effective. The...
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Modern Marketing Automation: Boost Lead Generation with Personalization
In today's fast-paced digital world, marketing automation has become an essential tool for businesses to streamline their marketing efforts, increase efficiency, and generate more leads. By automating repetitive tasks and leveraging multiple communication channels, marketing automation software empowers marketers to focus...